Part 1 · Plantd and its customer
Chapter 2 of 14
Every product
The question
What does Plantd sell, and what is each product good for?
The answer
Six body creams that are one formula in six scents, cheaper per ounce than its rivals, plus a face line that is two months old.
Key number
$3.62
per ounce for the 8 oz body cream
What we found swipe
- All six hand and body creams share one 13-ingredient base. Nude is that base with nothing added. 118 reviews are split across six pages for one product.
- $28.99 for 8 oz is $3.62 an ounce. Sol de Janeiro is $5.92, OSEA $8.06. The site never mentions it.
- The face line launched in August with 16 reviews. Two bundle pages are broken, and a 10% subscription is set up but hidden.
What it means for Plantd
Sell one hand and body cream that comes in six scents, with one review count. Say the price per ounce. Let the face line wait until US body-cream reviews exist.
The evidence
↑ Say it on the page: $3.62/oz against $5.92–8.06 for the creams beside it.
Source: product pages captured on a phone, 6 Oct 2026. Plantd is the coral bar.
Data as a table
| Product | $/oz |
|---|---|
| OSEA Body Butter | $8.06 |
| Primally Pure Body Butter | $8.00 |
| First Aid Beauty Ultra Repair | $7.00 |
| Herbivore Phoenix Body Cream | $6.47 |
| Sol de Janeiro Bum Bum | $5.92 |
| Nécessaire Body Lotion 200 mL | $4.41 |
| Plantd 8 oz | $3.62 |
| Nécessaire Body Lotion 450 mL | $3.42 |
Do this first
In this chapter
All 14 products
Body creams (6)
US hero SKU
Nude
Hand & body cream, unscented
US$28.99 · US$14.99 · $3.62/oz · $7.50/oz · 5 reviews · 5.0
Problems it can solve
- Everything stings, and the ones that don't are greasy
- Tight, itchy-feeling skin after a hot shower
- Cracked, sore-feeling hands from washing
Say it like this
For skin that stings, itches or flushes from every lotion you try: 13 ingredients, zero fragrance.
Full detail for Nude
Ritual lead
Calm
Hand & body cream, lavender
US$28.99 · US$14.99 · $3.62/oz · $7.50/oz · 26 reviews · 5.0 (most reviewed)
Problems it can solve
- Wired at the end of the day, wants five minutes that are hers
- Hot, tight post-shower skin (the fridge trick)
- Greasy lotion fatigue
Say it like this
The last thing you do before lights out: a lavender cream that turns a two-minute moisturise into a wind-down.
Full detail for Calm
Scent line
Vacay
Hand & body cream, coconut vanilla
US$28.99 · US$14.99 · $3.62/oz · $7.50/oz · 24 reviews · 4.96 (tagged best seller)
Problems it can solve
- Post-sun tight, peeling-feeling skin
- Coconut products that smell like cheap tanning oil
- Greasy lotion fatigue
Say it like this
After-sun moisture for skin that feels tight and flaky after one too many beach days.
Full detail for Vacay
Scent line, gifting
Love
Hand & body cream, magnolia neroli
US$28.99 · US$14.99 · $3.62/oz · $7.50/oz · 19 reviews · 4.89
Problems it can solve
- Wants to smell good without a perfume headache
- Stinging when cream goes on chapped hands (customer-reported)
- Gift for someone picky about scent
Say it like this
Smell softly of neroli all day, without a cloud of synthetic perfume.
Full detail for Love
Scent line
Spa
Hand & body cream, eucalyptus
US$28.99 · US$14.99 · $3.62/oz · $7.50/oz · 13 reviews · 4.77
Problems it can solve
- Flaky elbows, knees and shins
- The after-shift reset
- Objection: "super dry skin would need something more penetrative"
Say it like this
The two-minute spa reset after a ten-hour shift.
Full detail for Spa
The men's door
Ritual
Hand & body cream, sandalwood
US$28.99 · US$14.99 · $3.62/oz · $7.50/oz · 7 reviews · 5.0
Problems it can solve
- Men and partners who refuse floral lotions
- Dry skin makes tattoos look grey
- Greasy lotion fatigue
Say it like this
A body cream he'll actually steal: sandalwood and cedar, no perfume-counter smell.
Full detail for RitualBundles and sets (3)
Trial and gift
Discovery Set of Six
6 × 2 oz glass jars, every scent
US$74.99 · $6.25/oz · 16 reviews · 4.94
Problems it can solve
- Scent commitment fear
- Gift panic: wrong scent, sensitive recipient
- Travel liquids limit (each jar under 60 mL)
Say it like this
Six scents, one fragrance-free, so nobody is left out.
Full detail for Discovery Set of Six
Page broken
8 oz Best Sellers trio
Vacay, Love, Nude, 3 × 8 oz
US$78.99 · $3.29/oz · 8 reviews · 5.0
Problems it can solve
- Running out mid-winter (after the page is rebuilt)
Say it like this
A winter's supply: three jars, one for the shower, one for the bed, one for the bag.
Full detail for 8 oz Best Sellers trio
Page broken
Mix & match, 2 × 8 oz
"Curate Your Own Everyday Ritual."
US$56.00 (catalog CA$78.17) · $3.50/oz · 0 reviews
Problems it can solve
- Page is not sale-ready
Say it like this
Rebuild as the two-jar bundle that clears a lower US free-shipping bar.
Full detail for Mix & match, 2 × 8 ozFace line (5)
Face lead
Lipid Rich Cleansing Balm
Step 01 · Cleanse · balm to milk
US$54.99 · $27.50/oz · 2 reviews · 5.0
Problems it can solve
- Tight, "stripped" skin after a foaming cleanser
- Oil cleansers that leave a film or need cloths
- Mascara and mineral SPF that won't come off
Say it like this
An oil cleanser that rinses off with plain water. No cloth, no residue.
Full detail for Lipid Rich Cleansing Balm
Add-on, men
Enzyme Cleansing Scrub
Step 02 · Polish · sea salt + papaya
US$54.99 · $27.50/oz · 4 reviews · 5.0
Problems it can solve
- Dull, grey winter face
- Makeup catching on dry flakes
- Beard flakes and post-shave rough patches
Say it like this
Foundation catching on dry patches? Polish first.
Full detail for Enzyme Cleansing Scrub
PM duo
Restorative Facial Oil
Step 03 · Treat · passion fruit + jojoba
US$59.99 · $59.16/oz · 5 reviews · 5.0
Problems it can solve
- Face feels tight by 3 pm
- Face oils that feel greasy or slide makeup
- Dull, flat, mature skin
Say it like this
If your face feels tight by 3 pm, it needs oil. Three drops under your cream.
Full detail for Restorative Facial Oil
Routine step
All Day Defense Cream
Step 04 · Protect · AM before SPF
US$54.99 · $27.50/oz · 2 reviews · 5.0
Problems it can solve
- Moisturiser too heavy (shine, pilling under SPF) or too light (tight by noon)
- Skin that looks tired by lunch
Say it like this
Not greasy at 9 am, not tight at 3 pm.
Full detail for All Day Defense Cream
40+ face lead
Renewal Night Cream
Step 05 · Renew · adaptogens + HA
US$54.99 · $27.50/oz · 3 reviews · 5.0
Problems it can solve
- Waking up with tight, tired-looking skin
- Stress and poor sleep showing on the face
- Mature, menopausal dryness
Say it like this
For the face that wakes up tight and looks more tired than you feel. A night cream with no retinol in it.
Full detail for Renewal Night CreamGo deeper
Full detail: Every product: facts, ingredients, pains, wording, every review
The operator layer behind this chapter. Inside:
- Facts as sold and the full ingredient list for all 14 SKUs
- What each ingredient does, with the published research
- Every review on the site, word for word
