RAW V89 rev 2 — one concept per ICP, each its own design, three copy variants each · V88 and V87 below for the record

Round 3. Rounds 1–2 were rejected (bottle not ours): the Codex image tool had been called with a prompt only. Round 3 forces the five reference photographs into the image_gen call (referenced_image_paths, verified in each session log) and every plate passed a matched-scale comparison against the real bottle before any type was applied.

Round 1 was rejected by the operator (wrong bottle proportions) and withdrawn to qa/rejected-candidates-wrong-bottle/. The masters below use round-2 plates whose bottle was checked at matched scale against the real front photograph before any type was applied (see the comparison sheets at the bottom).

Batch statics-v87-pain-first · 2026-09-08 · one hypothesis, controlled A/B, declared variable density (offer-block mass). Producer candidates; not launch-ready — no pair-pass stamp and no blind-judge receipt yet. Click any image for full resolution.

V89 rev 2 — three concepts, one per ICP, three copy variants each · each concept designed as its own ad

Rev 2 (2026-09-08). Rev 1 was rejected: "the CTA looks the same, the headline looks the same, the text looks the same… no originality." It had one skeleton (headline top, one right-hand column, one pill, one mono proof line) re-skinned three times. Rev 2 keeps the three photographs and gives each concept its own design idea, typeface, copy device and call-to-action shape. Nothing is shared between the three except the product. Within a concept the plate never changes; V1–V3 change the words, so a pick is a pick of copy.

ConceptDesign ideaTypeCopy deviceCTA shape
COUCHPrint / magazine ad. The headline splits left and right across the gap between them; a floor-plan dimension line measures the distance.Cormorant Garamond, creamDimension label ("3 ft. 31 yrs.", "2 ft. 0 in.", "Arm's length")Thin-ruled square box, sentence case
BARDocumentary film. Amber kicker tag with place and time, huge condensed caps with one amber word, closed-caption subtitle boxes.D-DIN Condensed Bold + Inter Tight in caption boxesKicker tag ("Hotel bar · 11:42 PM", "Same bar · 12:10 AM", "Night one · 9:58 PM")Amber block, black type
UBERRideshare app. Marker scrawl over a white app card that is a trip summary, a receipt, or a compliment scoreboard.Permanent Marker + Inter Tight (app UI)Trip card / "Tonight's tab" receipt / "Compliments: from the guys 2, from her 0"Red marker-in-a-box + rating chip

All 18 masters PASS audit_v85.py (phone glyph floors, contrast, Meta safe lanes); red-pixel false positives on candle glow, table lamps and taillight bokeh are declared in audits/declared-overlap.json after an eye check, and a numeric guard confirms zero role pixels inside the real product rectangles. Zero text-on-text collisions. Producer candidates; not launch-ready until pair-pass, blind judge and operator Keep.

COUCH — Avatar A, long-married (55–72)

Same couch, opposite ends. He looks at nothing; she looks at her phone. RAW and the roll-on on the coffee table by his wine.

GODA10-COUCH-V1 · lead: the moment

HeadlineDevice copySupportCTA
Same couch. / Opposite ends.dimension label: SHE USED TO SIT CLOSER · 3 ft. 31 yrs.Smelling nice never moved her back over. Pheromones do. · 3 bottles + free roll-on · 78% off todayClose the gap →
9:16
9:161080×1920 · Stories/Reels
4:5
4:51080×1350 · Feed
phone 9:16
phone 9:16 (scale 0.25)
phone 4:5
phone 4:5 (scale 0.25)

GODA10-COUCH-V2 · lead: the years

HeadlineDevice copySupportCTA
Thirty years in. / Two feet apart.IT ISN'T THE YEARS · 2 ft. 0 in.It's what she stopped picking up on. Two sprays. She's back. · offerBring her back →
9:16
9:161080×1920 · Stories/Reels
4:5
4:51080×1350 · Feed
phone 9:16
phone 9:16 (scale 0.25)
phone 4:5
phone 4:5 (scale 0.25)

GODA10-COUCH-V3 · lead: she still loves you

HeadlineDevice copySupportCTA
She still loves you. / She stopped reaching.NICE ISN'T THE SAME AS CLOSE · Arm's lengthCologne gets a compliment. Pheromones get her closer. · offerTry RAW risk-free →
9:16
9:161080×1920 · Stories/Reels
4:5
4:51080×1350 · Feed
phone 9:16
phone 9:16 (scale 0.25)
phone 4:5
phone 4:5 (scale 0.25)

BAR — Avatar B, divorced re-entry (45–60)

Alone at a hotel bar with an old fashioned; the crowd behind him is ten years younger and laughing. RAW and the roll-on on the bar top.

GODA11-BAR-V1 · lead: the room got younger

HeadlineDevice copySupportCTA
THE BAR GOT YOUNGER. YOU DIDN'T.kicker HOTEL BAR · 11:42 PM · amber caption PHEROMONES DON'T CHECK ID.Two sprays. / She picks it up / before she can / say why. · 12,400+ MEN · 78% OFF TODAYWALK IN DIFFERENT →
9:16
9:161080×1920 · Stories/Reels
4:5
4:51080×1350 · Feed
phone 9:16
phone 9:16 (scale 0.25)
phone 4:5
phone 4:5 (scale 0.25)

GODA11-BAR-V2 · lead: the compliment that ends it

HeadlineDevice copySupportCTA
“NICE COLOGNE.” THEN SHE LEFT.kicker SAME BAR · 12:10 AM · NICE IS THE PROBLEM.RAW is built to be / wanted. / Not complimented.GET PAST NICE →
9:16
9:161080×1920 · Stories/Reels
4:5
4:51080×1350 · Feed
phone 9:16
phone 9:16 (scale 0.25)
phone 4:5
phone 4:5 (scale 0.25)

GODA11-BAR-V3 · lead: the identity tension

HeadlineDevice copySupportCTA
DIVORCED. DATING AGAIN. TERRIFIED.kicker NIGHT ONE · 9:58 PM · SHE HAS TO LEAN IN FIRST.RAW works with your / body chemistry. / The rest is you.SPRAY. WALK IN. →
9:16
9:161080×1920 · Stories/Reels
4:5
4:51080×1350 · Feed
phone 9:16
phone 9:16 (scale 0.25)
phone 4:5
phone 4:5 (scale 0.25)

UBER — Avatar C, going-home-alone (24–42)

1:47 a.m. in the back of a rideshare, city bokeh, phone face-down on the seat. RAW in his hand. Hard register aimed at his designer cologne.

GODA12-UBER-V1 · lead: the time stamp

HeadlineDevice copySupportCTA
1:47 am. Uber home. Alone again.trip card: Trip complete 1:47 AM · Route Downtown → Home · Riders 1 · Her number —She never got close enough to notice. Pheromones carry. Cologne doesn't. · offer · ★ 4.8 · 12,400+ menNOT NEXT WEEKEND →
9:16
9:161080×1920 · Stories/Reels
4:5
4:51080×1350 · Feed
phone 9:16
phone 9:16 (scale 0.25)
phone 4:5
phone 4:5 (scale 0.25)

GODA12-UBER-V2 · lead: the receipt

HeadlineDevice copySupportCTA
$180 bottle. $60 tab. Home by 2.receipt: Tonight's tab · Designer cologne $180.00 · Drinks $60.00 · Her number $0.00 · Total: Home by 2Smells expensive. Does nothing. RAW: she picks it up before she knows why. · offerSTOP WASTING $180 →
9:16
9:161080×1920 · Stories/Reels
4:5
4:51080×1350 · Feed
phone 9:16
phone 9:16 (scale 0.25)
phone 4:5
phone 4:5 (scale 0.25)

GODA12-UBER-V3 · lead: the wrong audience

HeadlineDevice copySupportCTA
You smelled great. Nobody cared.scoreboard: Compliments · From the guys 2 · From her 0 · “Nice cologne, bro.”Pheromones get her to come over. Two sprays. Different night. · offerGET HER ATTENTION →
9:16
9:161080×1920 · Stories/Reels
4:5
4:51080×1350 · Feed
phone 9:16
phone 9:16 (scale 0.25)
phone 4:5
phone 4:5 (scale 0.25)

V89 bottle identity sheets (matched scale against the real front photograph)

couch 9:16
couch 9:16
bar 9:16
bar 9:16
uber 9:16 + 4:5
uber 9:16 + 4:5

V89 plates (text-free photographs)

GODA10-COUCH 9x16
GODA10-COUCH 9x16
GODA10-COUCH 4x5
GODA10-COUCH 4x5
GODA11-BAR 9x16
GODA11-BAR 9x16
GODA11-BAR 4x5
GODA11-BAR 4x5
GODA12-UBER 9x16
GODA12-UBER 9x16
GODA12-UBER 4x5
GODA12-UBER 4x5

V88 — two new directions (nothing shared with the old ads)

Strategy behind the next waves: funnel-extremes creative strategy — avatars, every problem, TOFU problem-solution packages, BOFU objection packages.

Producer's own pain and register: going home alone, hard tone, aimed at his cologne. New scenes, new type systems. Bottles generated through the Codex built-in image tool with the five references passed in (verified per session).

LINEUP — she picks the one wearing RAW

lineup A 9:16
A9:16 · sameness line leads, outcome line in red.
lineup B 9:16
B9:16 · outcome line leads.
lineup A 4:5
A4:5
lineup B 4:5
B4:5

THREAD — three texts, zero replies

thread A 9:16
A9:16 · with the offer line.
thread B 9:16
B9:16 · no offer at all.
thread A 4:5
A4:5
thread B 4:5
B4:5

Earlier (V87 bedroom concept — operator called it derivative; kept for the record)

Persuasion chain in one frame (V87)

BeatWhere it lives
Awareness / painHeadline She used to reach for you first. over a scene that shows the moment: him awake, her asleep and turned away, the untouched sheet between them.
The issue (reframe)Smelling nice never made her reach first. Pheromones do. — his cologne is the failed alternative; pheromones are the missing ingredient.
The solutionRAW pheromone cologne on the nightstand, named in the lockup; Two sprays tonight. She reaches first.
Trust★★★★★ 4.8 · 12,400+ verified reviews and the 60-day guarantee inside the CTA.
CTATRY RAW · 60-DAY GUARANTEE → (identical in A and B).
Offer (support)A: one small line. B: large 78% Off — $75 today lockup. Destination /pages/raw-cologne-pt.

9:16 masters (1080×1920) — A: solution-led · B: offer-led

A 9:16
ASolution lockup RAW. Pheromone cologne. + one offer line. Audit PASS. Round-3 plate.
B 9:16
BOffer lockup 78% Off — $75 today + solution in small type. Audit PASS.

4:5 masters (1080×1350)

A 4:5
A4:5 · proof moved up onto the wall; solution + offer line + CTA beside the bottle. Audit PASS.
B 4:5
B4:5 · offer lockup beside the bottle. Audit PASS.

Real phone renders (Remotion scale 0.25)

A phone
A · 9:16 · 270×480
B phone
B · 9:16 · 270×480
A phone 4:5
A · 4:5 · 270×338
B phone 4:5
B · 4:5 · 270×338

Bottle identity check — matched scale against the real bottle

9:16 a5 compare
Shipped 9:16 plate (a5) next to the real bottle and a4.
4:5 a7 compare
Shipped 4:5 plate (a7) next to the real bottle and 9:16 a5.
round 3 bottle compare
Round 3 (Codex built-in image_gen, references passed via referenced_image_paths): real bottle · 9:16 a4 · live GODA6 plate.
round 2 bottle compare
Round 2 (shipped above): real bottle · 9:16 a2 · 4:5 a4 · the live GODA6 plate for reference.
round 1 bottle compare
Round 1 (rejected): knob cap, thin short neck, taller body, crimson tint.

Plates (text-free photographs, generated from the official RAW product references)

9:16 plate
9:16 attempt a5 (round 3, references passed to image_gen) — accepted. Uniform resize 941×1672 → 1080×1920, no crop.
4:5 plate
4:5 attempt a7 (round 3, references passed to image_gen) — accepted. Uniform resize 1122×1402 → 1080×1350, no crop.
4:5 a1
4:5 attempt a1 — rejected: head too high, no headline field.
4:5 a2
4:5 attempt a2 — rejected: framing right, but the tool invented the label (“Raw CHEMISTRY · 1.7 fl oz”).
4:5 a3
4:5 attempt a3 — rejected by operator: label right, bottle wrong (small cap, short neck, narrow body).
9:16 a1
9:16 attempt a1 — rejected by operator: gem-knob cap, thin neck, taller body.

Files

BRIEF.md · AB-PAIR.md · audit-v85.json · prompts in prompts/ · rejections in qa/