# V87 — pain-first rebuild of the testimonial-portrait static ("She used to reach for you first.")

Operator request (2026-09-08): after the critique that RAW ads are offer-led and do not show the pain point,
pick the one static whose visuals answer that critique and remake it from scratch so one image drives
awareness, explains the issue, provides the solution, provides a CTA, and carries trust.

Base chosen: the married-man bedroom portrait family (the only RAW static whose photograph shows the lived
moment rather than a product or a reaction). Rebuilt from scratch: new scene brief, new plate, new copy stack.
No earlier ad is attached as a reference; only the official RAW product pack is attached.

## Persuasion chain (pain-first)
- Pain (recognition hook): "She used to reach for you first." — the loss of being wanted, named as a moment.
- Issue / reframe (agitation): "Smelling nice never made her reach first. Pheromones do." — the failed
  alternative is his cologne; the missing ingredient is pheromones.
- Solution: RAW pheromone-infused cologne, two sprays. Product visible on the nightstand in the scene.
- Trust: ★★★★★ 4.8 · 12,400+ verified reviews · 60-day guarantee (existing approved proof set).
- CTA: TRY RAW · 60-DAY GUARANTEE → (constant across arms).
- Offer (support, not hook): 3 bottles + a free roll-on · 78% off · $75 today → destination
  https://rawchemistry.com/pages/raw-cologne-pt (the only live campaign offer on 2026-09-08).

## Hypothesis and controlled A/B (one pair, one declared variable)
- Concept ID: GODA7-REACH (family label only; the photograph, copy and layout are new).
- Persuasion job: cold acquisition, men 45+, pain-led entry.
- Declared variable: `density` — the mass of the offer block.
  - A (lean): large solution line "RAW. Pheromone-infused cologne." + one small offer line.
  - B (stack): large offer lockup "78% Off — $75 today" + solution reduced to one small line.
- Held constant: plate pixels per ratio, headline, agitation, proof, CTA text and geometry, product
  configuration, ink colours, type families.
- Ratios: native 1080×1350 and native 1080×1920, separately composed plates.

## Scene (shared mechanism; each ratio has its own prompt file under prompts/)
Night bedroom, camera at the foot of the bed. Near side: the man, propped on one elbow, calm and composed,
looking straight into the lens (not dejected). Far side: his wife asleep, turned away. Between them an
undisturbed band of dark sheet. RAW spray + roll-on on the near nightstand under the lamp. Upper third:
plain empty wall for the headline. Dark charcoal linen so white type reads on the lower band.

## Route
Generator: Codex built-in image_gen via `generate_codex_plate.sh` (five-reference product identity route).
Typography: Remotion `V85GodaRemake.tsx` role system (headline / agitation / proof / offer / sub / cta),
deterministic; never edits the photograph. Audit: `audit_v85.py` rendered-pixel gate + phone renders.
Producer scores are provisional; no launch-ready or 9.2+ claim without the blind judge and pair pass.