RAW UGC Library

142 videos (88 min) · 476 clips · 109 photos. Transcribed, hooks and visuals scored.
Download the workbook (.xlsx) Top 15 to cut into ads first
  1. RAW-V111 Wife: don't wear this to work
    Hook 9 · Ready 9 · “I told my husband I don't want him to wear this cologne anymore when he goes to work”
    Top TOFU compliment-story ad; replace tail CTA with 78% off offer
  2. RAW-V092 Forget dinner, come here
    Hook 8 · Ready 9 · “I made the mistake of letting my man wear this before we went out.”
    Ready TOFU ad or the opener for a women's-reaction compilation
  3. RAW-V107 She won't flirt back: pheromone profile
    Hook 9 · Ready 8 · “The number one reason a girl is not flirting back with you is because your pheromone profile's off.”
    TOFU pain-first opener; recut the tail with the current 78% off offer
  4. RAW-V117 You probably smell bad
    Hook 9 · Ready 8 · “You probably smell bad. Because if you're not wearing this cologne, I'm sorry, I won't even look at you.”
    Full-length TOFU Meta ad; add 78% off end card
  5. RAW-V131 Three girls came home with me
    Hook 9 · Ready 8 · “I finally bought that cologne that everybody's been talking about on TikTok.”
    TOFU attention hook at 6s, top pick for a pain-first recut
  6. RAW-V035 Spraying him in the house, sick of me
    Hook 9 · Ready 8 · “My fiance is sick of me because I cannot stop spraying him with this pheromone cologne.”
    Strong TOFU woman-buys-for-man opener; recut CTA to the current offer.
  7. RAW-V099 Girlfriend says don't buy the clone
    Hook 9 · Ready 8 · “I'm about to throw this clone in the garbage. I got this out of my boyfriend's closet.”
    Lead TOFU compliment-story ad, add a clean product shot
  8. RAW-V100 It's your scent, not your looks
    Hook 9 · Ready 8 · “If you can't get the girl, it's not because of your looks, it's not because of your personality, it's because ”
    Pain-first TOFU ad, add a clean product shot
  9. RAW-V010 Husband sprays RAW then slides out
    Hook 8 · Ready 8 · “POV: You put on Raw Pheromone Cologne and thought your wife was going to let you leave the house (on-screen te”
    TOFU skit hook, loop or stack with a proof clip
  10. RAW-V011 Woman raves spicy cherry scent
    Hook 8 · Ready 8 · “Oh my gosh, this smells like spicy cherry. (spoken)”
    Woman-reaction proof clip, cut out the TikTok offer line
  11. RAW-V112 Gym girl: he has to smell good
    Hook 8 · Ready 8 · “So what do you look for in a man? He has to smell good.”
    TOFU/MOFU Steve-style winner; swap offer to 78% off 3 + free roll-on
  12. RAW-V113 Night-out interview: hit it raw
    Hook 8 · Ready 8 · “He has to smell good. What fragrance? If he's wearing Raw by Raw chemistry, he can hit it raw.”
    Short TOFU hook plus product pack shot; swap CTA to current offer
  13. RAW-V133 Older woman asked what I had on
    Hook 8 · Ready 8 · “Go buy it. Go buy it. Because when I tell y'all I just went raw to the store and this older woman walked up to”
    TOFU compliment-story hook; strong product visibility
  14. RAW-V032 Car test on wife, compliment
    Hook 8 · Ready 8 · “Alright, so I got the viral pheromone cologne I'm about to test it on my wife.”
    Near-ready TOFU partner-test ad; swap the last line for the current CTA.
  15. RAW-V038 Not allowed to leave the house
    Hook 8 · Ready 8 · “Seeing if I'm allowed to leave the house wearing this pheromone cologne.”
    Skit-style TOFU ad, near ready; add one clean bottle beat.