Last 7 days
Spend–
Real orders–
Real ROAS–
Meta ROAS–
By day
Every ad, by campaign
Live ads only. Numbers follow the date buttons above. Tap a picture to see the full ad.
Real sales = Shopify orders containing one of our ad-only offer prices ($39.90, $75, $70 upgrade), add-ons included, before tax and shipping, by Pacific day; break-even 1.49. Meta numbers are Meta's own count (default attribution); its break-even is about 1.6 (~$34 per purchase), and the per-ad numbers below are Meta's because the store can't tell which ad sold. Meta counts an order with an add-on as two purchases. Per-ad past days come from the board's last poll before midnight, so they can run 2–4% under Meta's final spend. Tags always judge the last 7 full days: Learning under $60 with no sale, Probation $60–90, Pause $90+ with no sale; Winner = 1.6+ ROAS and 10+ purchases. Older detailed board: classic.html.