Today
Campaigns
Ads today tap one to see it
CTR = link clicks ÷ impressions. ROAS = attributed purchase value ÷ spend. "–" = Meta returned nothing, not zero. Δ = change since the previous poll today. Campaign and ad rows use Meta-reported attribution, not the Shopify item-price rule. Checkout means the Meta-reported InitiateCheckout event; it is not a purchase.