Today
Campaigns
Ads today tap one to see it
CTR = link clicks ÷ impressions. The top card's ROAS is Shopify's (offer orders incl. add-ons ÷ Meta spend; break-even 1.49). Everywhere else "Meta ROAS" = Meta-attributed purchase value ÷ spend, which ran +9% on revenue and +16% on purchases vs Shopify over Sep 18–Oct 1. "–" = Meta returned nothing, not zero. Δ = change since the previous poll today. Campaign and ad rows use Meta-reported attribution, not the Shopify item-price rule. Checkout means the Meta-reported InitiateCheckout event; it is not a purchase.