Product buried. Brief said lower-right third; the model centred the bottle and made it large, so there was no continuous empty field. Any Notes sheet opaque enough to carry black body copy erased the product.
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Still too little room. Better placement, but the product began at y980 — the sheet had to stop short and the layout stayed cramped.
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Cut by the Feed crop. Bottle base fell below y1635, so a centre 4:5 crop clipped it. Found only once the product-crop gate existed.
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Needed a gradient to work. Shot in daylight; the lower third was a light grey sweatshirt. White type only held with a scrim — and scrims were banned.
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Wrong subject, unusable note. Shot on a woman, which the operator questioned for a men's product; the note was small and steeply angled so the handwriting overhung the paper. He called it: “the 78% off isn't even on the sticky note.”
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Too evenly lit. Slate read 30–66 luminance everywhere. Large white serif only worked with scrims top and bottom, and the headline collided with the watch.
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No room above the bottle. Real falloff achieved, but the wallet and watch still filled the upper third, so the tagline could not sit above the bottle as asked.
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Offer landed on the product. Bottle lower-right; the white offer bar and the proof line sat across it.
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Buried the copy and the bottle. A placement note also changed the scale — the bottle came back large and centre-frame, swallowing the body copy. Operator: “a huge problem… you're covering the bottle entirely.”
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Cut by the Feed crop. Bottle sat at the bottom edge; a centre 4:5 crop took its base.
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Bigger, not just lower. Asked to move down, the model enlarged and raised the bottle instead, and the letter copy landed on the cap.
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Cut by the Feed crop. The bottle ran past y1635 and was clipped in Feed.
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Sold a bundle it didn't show. Two bottles, no roll-on, and mid-blue water too bright to hold type without a gradient.
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Still only two bottles. Near-black lower half fixed the contrast, but the ad still promised “+ free roll-on” over a picture without one.
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Cut by the Feed crop. Three sprays and the roll-on finally in frame, but the cluster sat above y285 and lost its tops in a centre crop. This is the one the operator spotted.
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Wrong emotion. A man alone on the edge of the bed. Operator: “it looks like somebody is depressed.” The staging was briefed; the feeling was not.
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Nowhere to put type. Couple together and happy, but a bright window filled the top third — no dark field, and scrims were banned.
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Type sized to the gap. The plate left only a 650×750 dark hole, so the bubbles were built to fit it and the message text came out at 31px. Operator: “too small… not going to stop anybody scrolling by.”
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Cut by the Feed crop. Stack rebuilt at real iOS scale, but the bottle fell below the crop line.
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Bottle still low. Raised, but not enough — the base stayed under y1635.
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Face and bottle hidden. Operator: “too fake… you can't see his face, you can't see the bottle.” The stack covered his head and the last card overlapped the product.
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Weak tag. “I thought it was a gimmick. She asked me to come up.” Operator: “super weak tag, super weak. Everything, honestly.”
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No pain, unreadable offer. “I bought it as a joke. Now she keeps a bottle at hers.” Operator: “What the fuck does that mean? There's no pain point… I can't even read the 78% off.”
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