RAW — Steve-device rebuilds · r5

Thirteen 1080×1920 masters. Ten rebuild the ten longest-running 5-star devices on Goda's men's page; three are new concepts you asked for. Right-hand thumbnail on every card is the centre 4:5 Feed crop.

Your rules, applied throughout:

• No gradients. Every scrim is gone. Where type needed a dark field, the plate was re-shot to have one — GR02 moved to dusk, GR04 got real falloff, GR08 got a near-black lower half.
• No boxes. The white bar on GR05 and the red bar on GR07 are now plain type. The only filled shapes left are the two you asked for or approved: GR12's message bubbles and GR10's round sale sticker.
• Nothing covers the product on any of the thirteen.
• "Real pheromones are expensive." — androstenone is gone everywhere.
• The post-it now carries the offer inside it — note measured at x 213–663, y 848–1291 and the handwriting fitted to it.
• No CTA buttons. Trust line on eleven of thirteen.

r5 — this round: GR02 tagline is now "SMELLING FINE GETS YOU NOTHING. PHEROMONES GET YOU LAID." · GR04 re-shot with a clean dark top third so the tagline sits above the bottle, "what you're wearing." set in red, and the pheromone line expanded underneath · GR05 re-shot — the bottle is small and low again, nothing covers it, all the copy reads · GR12 re-shot so his whole face and the whole bottle are visible and separate, and the notifications now stagger in width and indent instead of sitting as four identical bars · GR13 hook replaced with "A SHELF FULL OF COLOGNE. NOT ONE OF THEM GOT ME LAID." · GR01, GR06, GR07, GR08 untouched, as you said they were good.

r4 — previous round: GR01 now says "pheromone-infused formulation" and "78% off — today only" · GR02 hook replaced with a real pain plus the mechanism, "SMELLING FINE GETS YOU NOTHING. PHEROMONES GET YOU NOTICED." · GR03's 78% OFF is now red on the note, and the foot carries the category and the social proof · GR04 gained the turn line "Pheromone-infused. They will." plus real social proof · GR05 left alone as you asked · GR08's 4:5 crop was cutting the product — fixed, and I found the same fault on GR01, GR05, GR06, GR07 and GR12, so all six were re-shot · GR11 type set bigger and bolder · GR13 scrapped entirely and rebuilt on a real pain: a shelf of cologne that never worked, "TEN YEARS OF COLOGNE. NOT ONE COMPLIMENT.", with the offer moved up where it is legible.

All thirteen now pass two crop tests: no authored type outside the centre 4:5 window, and the whole bottle inside it. The second row of thumbnails is the actual Feed crop — check them.

r3 — previous round: GR01 headline is now "Formulated for attraction." · GR02 rewritten to "WOMEN CAN'T EXPLAIN IT. SCIENTISTS CAN." — a claim with a mechanism behind it · GR04 now leads on a real pain, "Nobody has ever asked what you're wearing." · GR06 body pushed harder onto attraction and being noticed · GR08 re-shot so all three bottles and the roll-on are visible · GR10 hook set much larger in Anton and the sticker now reads 78% OFF / TODAY ONLY · GR11 censored to BULLSH*T and re-shot twice — the couple are in bed together and happy, and the headboard gives real dark field · GR12 now names the category inside the notification · GR13 fully rewritten to "I BOUGHT IT AS A JOKE. NOW SHE KEEPS A BOTTLE AT HERS." on a new scene — his bottle on her nightstand.

Earlier defects, for the record: (a) GR12's notification stack was rebuilt at real iOS scale on a re-shot plate — the old one squeezed 31px text into a 650px hole, which is below the phone-readability floor and the opposite of the solid-backing rule the competitor long-runners follow; the last card is now RAW's own notification carrying the offer and the trust. (b) A font-gate bug meant none of the RAW typefaces were loading on any master — body copy was silently falling back to a system serif. Fixed and all thirteen re-rendered.

Measured: all thirteen keep every authored glyph inside the centre 4:5 crop, so nothing is lost if these run in Feed.

Rules file: HARD-RULES-2026-09-18.md · rejected attempts in qa/rejected/ · nothing is launch-approved until you Keep it.