01/10 · 01 Hands — can’t do hands? Give them a job.02/10 · 02 Water — backlight it.03/10 · 03 Glass — let the sun in.04/10 · 04 Skin — ask for the pores.05/10 · 05 Reflection — still the water.06/10 · 06 Crowd — compress it.07/10 · 07 Text — don’t. Set it after (on the blank board).08/10 · Not the model. The brief.09/10 · The brief — seven rules10/10 · Steal the brief — Comment LIDO