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THE REFERENCE STUDY
What the category is actually saying.
74 GetHooked records collected; 73 images inspected. Below are 17 selected examples, including Obvi’s archived hair campaign. GetHooked’s labels and days active are screening signals; they do not show CPA or ROAS.
Obvi goes straight at the outcome. Its hair archive includes “REGROW Hair in Just 2 Weeks.” It also stacks review counts, stars, customer-count badges, guarantees and spec bars around the main promise.
Proof gets its own shape. An outlined review block, a circular badge, a repeating ticker: these are visible reasons to believe, not tiny text along the edge. Wonder uses the verified Wholesale Botanics brand rating.
Placement is part of the layout. The old footers hugged the bottom edge. These feed revisions keep the copy higher. The viewer includes an illustrative feed UI; dedicated 9:16 layouts are still required for Stories/Reels.
See all 17 selected references claims · typography · format · source links
Rating source: Wholesale Botanics on Trustpilot · 4.8/5, 1,121 reviews, checked 22 Sep 2026. This is the brand rating.
Read the concept and source notes ↗