# Wonder v48 — what was missing, and what changed

2026-09-22. The operator accepted the v47 scenes but challenged missing sales modules, heavy review-board files and placement clearance.

## Provenance
Both v47 plates were newly generated with the built-in image tool from the official bottle reference. The saved generation originals and v47 plates are byte-identical. A SHA-256: 82cf3ae3d74c2bdc361b7d822458f66a483c42abd439c25d1173454c70796e01. B: e08ed4f9ceb3e7744b399939ef9fcac9508292016a757506345feee2de110cf8. v48 deliberately reuses those same two scenes and changes Remotion typography/support only; no new scene generation in v48.

## Reinspection: Obvi is more than headline + pack
Four archived hair ads were reopened visually at full available size. These are Foreplay archive records already collected 15–16 Sep, not newly fetched GetHooked hair ads. The wider 74-record GetHooked study remains available in this board. Longevity and tool labels are screening signals, not verified performance.

- O06, “REGROW HAIR FAST!”: three product packs, flavor elements, a boxed customer-count proof block, and five stars.
- H04, the two-week hook: product packs, hair portrait, a pink highlight behind the main verb, dotted portrait contour, repeating review-count ticker, and a split bottom bar carrying guarantee and customer-count proof.
- O08, “goodbye hairloss.”: dominant front pack, depth from background packs, circular review badge, and a thumbs-up satisfaction-guarantee line.
- O28, damaged-hair hook: two packs, bold color emphasis, an outlined customer-count badge, and four nutrition/spec columns.

The important omission was the supporting sales argument: social proof, risk reversal, reasons to believe, product specificity and hierarchy. Adding arbitrary badges would not fix it. v48 uses the actual available brand rating and a separate ingredient cue. No copied Obvi customer count, review count, guarantee or nutrition claim.

## Wonder proof used
[Wholesale Botanics on Trustpilot](https://www.trustpilot.com/review/wholesalebotanics.com) was checked on 22 Sep: 4.8/5, 1,121 reviews. Both ads explicitly name Wholesale Botanics. This is a brand-level rating, not a Wonder SKU rating or proof of hair-growth outcomes. The strong growth/regrowth hooks remain proposed internal-review copy. Ingredient and pack size come from the official Wonder label/source listing.

A uses an outlined review block and circular ingredient seal. B uses a prominent circular rating badge and a two-line ingredient lockup. Photography and growth hooks remain recognizable. The edge-hugging footer was removed.

## Placement scope and limitation
These are two 1080×1350 feed drafts. Measured added text sits within 60px top/side insets and above a 90px bottom reserve; all copy is above y563. These are house layout guardrails, NOT claimed universal Meta safe zones. Critical bottle labels and face remain unobscured by copy.

The board has an explicitly illustrative feed frame with native-style CTA below the image and visible design insets. It is not an Ads Manager preview. Meta's official guidance pages were login-blocked during verification; current platform-safe-zone validation is not claimed. No 9:16 asset is supplied in v48, and these 4:5 files must not be treated as Stories/Reels-ready. Dedicated 9:16 layouts and actual placement previews remain required for those placements.

## Delivery
480×600 WebP q48 previews for both cards AND modal. A 23,572 bytes; B 20,726 bytes, versus 3,775,460 total PNG bytes. Original downloads are explicit. All 17 reference previews are WebP and deferred until reference expansion. Public feedback remains browser drafts plus JSON copy/export; old v47 feedback and hosted revision are untouched.