Wonder v37

How these were made

One plate per ad, generated native 9:16 at 1152×2048. The prompt reserves the bands the type needs: the entire upper 45% is empty flat backdrop, the bottle and every prop live between 45% and 72%, and below 72% is clean floor for the button. It took three prompt rounds — the model kept centring a large hero (content starting at 14–24% of the frame) until the brief said plainly "the bottle's total height is about 27% of the frame; it is small and low in a tall frame; shoot it wide, from far back." Content now starts at 46–50%.

The 4:5 is a crop of the 9:16, not a second generation. The crop window is chosen per ad from the measured label box so the product clears the 4:5 button and still leaves ~460px of headline room. Both ratios are therefore the same photograph, cut to fit, and the plate fills each canvas edge to edge — nothing letterboxed, nothing padded.

Safe bounds. 9:16 headline starts below Meta's top overlay, the button sits on clean floor at y1560 with its bottom inside the reserve, chrome sits in the fine-print band. 4:5 uses the feed margins. Every position was placed against the measured label boxes, not by eye.

Type is the register you already approved: Poppins ExtraBold, Obvi's white lead-word pill in deep pink, navy headline (measured 5.2–10.2 contrast on these five fields), CTA in each ad's own palette, one proof roundel rotated across the set.

The hooks are Obvi's, copied

Read off the 36 hair-led Obvi ads in the research set (on-image headlines, not the captions). How often Obvi ran each: Goodbye hair loss ×9 · Regrow hair fast ×2 · Regrow hair in just 2 weeks ×3 · Grow healthier hair fast ×3 · Reverse signs of damaged hair ×3 · Grow out hair fast ×2 · Improve hair thinning ×2 · Repair damaged hair ×1 · Say hello to silky healthy hair ×2 · This year's hottest trend ×1 · Would you rather ×1.

The ten frames mirror that weighting — three goodbyes, two regrow-fast, one 2-weeks, one grow-healthier, one thinning, one repair, one reverse. Each card names its Obvi source ad. Obvi sets the lead word in one colour and the rest in another; ours is yellow + white.

Not copied: "30 Day Satisfaction Guarantee", "200,000+ satisfied customers", "4,000+ 5-star reviews" — Wonder's real proof is 4.8/5 from 1,121 reviews, free shipping, skip-or-cancel, $14 first bottle, and that is what the chrome says.

Gates — r1, both ratios, all clean

What is real

Product from the reference photograph in every scene. All proof is the genuine 4.8/5 from 1,121 Trustpilot reviews. Free shipping, skip-or-cancel and “$14 first bottle” are live PDP terms. People and before/afters are generated stand-ins for the design team to replace. Headline claims are deliberately unqualified per the brief and are not cleared for placement.