Internal design review — for the team to rebuild with real people and real results. Not cleared for any live placement.

Wonder v36

Six new plates with Obvi's energy — product large, props in motion, pastel fields, the top 40% reserved for the headline — under the v35 register. Four plates carried over (the 2-weeks model, both before/afters, the marigold).

The plate round

What was generated (gpt-image-2.5-flare, medium, the real bottle attached to every call, no compositing): a trio on bubblegum pink with batana nuts tumbling and oil threads in the air · one bottle standing in a crown splash of golden oil on sky blue · a bottle floating on lavender with a swirl of glossy hair and oil drops · a cream flat-lay with paddle brush, comb, nuts and a dish of oil · two bottles on mint with a pour of oil hitting the cap · a hand holding the bottle up on hot pink with nuts flying. Sixteen calls in total across five reshoot rounds — the first prompts left the headline field too short (bottles at 20–30% of the frame), so every plate was re-briefed with hard bands: top half empty, product 48–72%, bottom quarter empty for the button — and measured afterwards.

Why these: Obvi's frames are product-large with props in motion on pastel or clean fields, and the headline sits in a field the photograph leaves empty. Every new plate was measured after generation (first busy row 382–554 of 1536; label boxes re-derived from the cream pixels; the CTA placed by the placer against them). Hands and labels checked at 100%.

Type on the new plates: navy + the white lead-word pill on the pastel fields (pink, sky, lavender, mint), deep pink + navy on the cream flat-lay (Obvi's O05), white with a soft shadow on the hot-pink hand plate. No heavy halo on any new plate. CTAs: white W01 W04 · navy W02 W05 W09 · pink W03 W06 · yellow W07 W08 W10.

The hooks are Obvi's, copied

Read off the 36 hair-led Obvi ads in the research set (on-image headlines, not the captions). How often Obvi ran each: Goodbye hair loss ×9 · Regrow hair fast ×2 · Regrow hair in just 2 weeks ×3 · Grow healthier hair fast ×3 · Reverse signs of damaged hair ×3 · Grow out hair fast ×2 · Improve hair thinning ×2 · Repair damaged hair ×1 · Say hello to silky healthy hair ×2 · This year's hottest trend ×1 · Would you rather ×1.

The ten frames mirror that weighting — three goodbyes, two regrow-fast, one 2-weeks, one grow-healthier, one thinning, one repair, one reverse. Each card names its Obvi source ad. Obvi sets the lead word in one colour and the rest in another; ours is yellow + white.

Not copied: "30 Day Satisfaction Guarantee", "200,000+ satisfied customers", "4,000+ 5-star reviews" — Wonder's real proof is 4.8/5 from 1,121 reviews, free shipping, skip-or-cancel, $14 first bottle, and that is what the chrome says.

Gates — r6, both ratios, all clean

GateResult
Solid blocks over size0
Text overflow0 / 20
Element collisions0
Meta safe zone20 / 20
Legibility vs photograph (base-plate diff; halo'd type judged against its rendered surround)0 fail
Furniture over product / face / B/A result0 / 0 / 0

What is real

Product from the reference photograph in every scene. All proof is the genuine 4.8/5 from 1,121 Trustpilot reviews. Free shipping, skip-or-cancel and “$14 first bottle” are live PDP terms. People and before/afters are generated stand-ins for the design team to replace. Headline claims are deliberately unqualified per the brief and are not cleared for placement.

GOODBYE HAIR LOSS

Obvi O05 / H03 / H14 — Obvi's most-run hook (9 of 36 hair ads); GOODBYE yellow over HAIR LOSS

CTA: SHOP WONDER →

REGROW HAIR FAST!

Obvi O06 — Obvi's REGROW HAIR FAST! on the held bottle

CTA: START AT $14 →

regrow hair fast

Obvi O07 — Obvi's model ad line: regrow hair / fast (italic turn)

CTA: SHOP WONDER →

REGROW Hair in Just 2 Weeks

Obvi H04 / H06 / H10 — Obvi's exact three-line stack on the woman holding her hair

CTA: START AT $14 →

GROW Healthier Hair Fast

Obvi O35 / O31 / O32 — Obvi's cobalt ad line, GROW yellow

CTA: GET 50% OFF →

IMPROVE HAIR THINNING

Obvi H18 / H19 — Obvi's thinning hook over the hair-filled brush

CTA: STOP SHEDDING →

Goodbye HAIRLOSS

Obvi O27 / H01 / H07 / H09 — Obvi's giant HAIRLOSS on the thin-part before/after

CTA: START AT $14 →

grow out hair fast.

Obvi O42 / H12 — Obvi's lower-case line on the edges before/after

CTA: SHOP WONDER →

REPAIR DAMAGED HAIR

Obvi O43 — Obvi's REPAIR DAMAGED HAIR beside the held bottle

CTA: REGROW NOW →

REVERSE Signs of Damaged Hair

Obvi O28 / O34 / O37 — Obvi's REVERSE line on the marigold bottle

CTA: CLAIM 50% OFF →