Wonder v34

What changed from v33

CTA text is bold now — Archivo 900 at 42px (was Space Mono 30px, tracked), same pill, same positions.

The circle proof is back. The v29 devices, rotated so no two neighbours match: white star-circle (4.8/5 · 1,121 verified reviews) on W01 W04 W06 W08 · navy thumbs-circle (over 1,121 verified reviews) on W03 W05 W10 · scalloped TRUSTED BY 1,121 seal on W02 W07 W09. Each sits in a slot clear of the headline block, the label, the face and the CTA (product/face/collision gates). The top-right review line is gone so the count appears once per ad.

The hooks are Obvi's, copied

Read off the 36 hair-led Obvi ads in the research set (on-image headlines, not the captions). How often Obvi ran each: Goodbye hair loss ×9 · Regrow hair fast ×2 · Regrow hair in just 2 weeks ×3 · Grow healthier hair fast ×3 · Reverse signs of damaged hair ×3 · Grow out hair fast ×2 · Improve hair thinning ×2 · Repair damaged hair ×1 · Say hello to silky healthy hair ×2 · This year's hottest trend ×1 · Would you rather ×1.

The ten frames mirror that weighting — three goodbyes, two regrow-fast, one 2-weeks, one grow-healthier, one thinning, one repair, one reverse. Each card names its Obvi source ad. Obvi sets the lead word in one colour and the rest in another; ours is yellow + white.

Not copied: "30 Day Satisfaction Guarantee", "200,000+ satisfied customers", "4,000+ 5-star reviews" — Wonder's real proof is 4.8/5 from 1,121 reviews, free shipping, skip-or-cancel, $14 first bottle, and that is what the chrome says.

Gates — r2, both ratios, all clean

What is real

Product from the reference photograph in every scene. All proof is the genuine 4.8/5 from 1,121 Trustpilot reviews. Free shipping, skip-or-cancel and “$14 first bottle” are live PDP terms. People and before/afters are generated stand-ins for the design team to replace. Headline claims are deliberately unqualified per the brief and are not cleared for placement.