GOODBYE HAIR LOSS
Obvi O05 / H03 / H14 — Obvi's most-run hook (9 of 36 hair ads); GOODBYE yellow over HAIR LOSS
CTA: SHOP WONDER →
Internal design review — for the team to rebuild with real people and real results. Not cleared for any live placement.
Obvi's own hooks, verbatim, on the same ten plates in the v32 system (one block, white + halo, lead word in yellow). No new image generation.
Read off the 36 hair-led Obvi ads in the research set (on-image headlines, not the captions). How often Obvi ran each: Goodbye hair loss ×9 · Regrow hair fast ×2 · Regrow hair in just 2 weeks ×3 · Grow healthier hair fast ×3 · Reverse signs of damaged hair ×3 · Grow out hair fast ×2 · Improve hair thinning ×2 · Repair damaged hair ×1 · Say hello to silky healthy hair ×2 · This year's hottest trend ×1 · Would you rather ×1.
The ten frames mirror that weighting — three goodbyes, two regrow-fast, one 2-weeks, one grow-healthier, one thinning, one repair, one reverse. Each card names its Obvi source ad. Obvi sets the lead word in one colour and the rest in another; ours is yellow + white.
Not copied: "30 Day Satisfaction Guarantee", "200,000+ satisfied customers", "4,000+ 5-star reviews" — Wonder's real proof is 4.8/5 from 1,121 reviews, free shipping, skip-or-cancel, $14 first bottle, and that is what the chrome says.
| Gate | Result |
|---|---|
| Solid blocks over size | 0 |
| Text overflow | 0 / 20 |
| Element collisions | 0 |
| Meta safe zone | 20 / 20 |
| Legibility vs photograph (base-plate diff; halo'd type judged against its rendered surround) | 0 fail |
| Furniture over product / face / B/A result | 0 / 0 / 0 |
Product from the reference photograph in every scene. All proof is the genuine 4.8/5 from 1,121 Trustpilot reviews. Free shipping, skip-or-cancel and “$14 first bottle” are live PDP terms. People and before/afters are generated stand-ins for the design team to replace. Headline claims are deliberately unqualified per the brief and are not cleared for placement.
GOODBYE HAIR LOSS
Obvi O05 / H03 / H14 — Obvi's most-run hook (9 of 36 hair ads); GOODBYE yellow over HAIR LOSS
CTA: SHOP WONDER →
REGROW HAIR FAST!
Obvi O06 — Obvi's REGROW HAIR FAST! on the held bottle
CTA: START AT $14 →
regrow hair fast
Obvi O07 — Obvi's model ad line: regrow hair / fast (italic turn)
CTA: SHOP WONDER →
REGROW Hair in Just 2 Weeks
Obvi H04 / H06 / H10 — Obvi's exact three-line stack on the woman holding her hair
CTA: START AT $14 →
GROW Healthier Hair Fast
Obvi O35 / O31 / O32 — Obvi's cobalt ad line, GROW yellow
CTA: GET 50% OFF →
IMPROVE HAIR THINNING
Obvi H18 / H19 — Obvi's thinning hook over the hair-filled brush
CTA: STOP SHEDDING →
Goodbye HAIRLOSS
Obvi O27 / H01 / H07 / H09 — Obvi's giant HAIRLOSS on the thin-part before/after
CTA: START AT $14 →
grow out hair fast.
Obvi O42 / H12 — Obvi's lower-case line on the edges before/after
CTA: SHOP WONDER →
REPAIR DAMAGED HAIR
Obvi O43 — Obvi's REPAIR DAMAGED HAIR beside the held bottle
CTA: REGROW NOW →
REVERSE Signs of Damaged Hair
Obvi O28 / O34 / O37 — Obvi's REVERSE line on the marigold bottle
CTA: CLAIM 50% OFF →