Foreplay · fresh pull · September 10, 2026

Specific references for the layout work.

32 image ads were retrieved with the connector’s longest-running ordering. The full contact sheets were visually reviewed; unrelated material was excluded from the selections below. These examples inform layout and hierarchy, not Wonder efficacy claims. Recorded run duration is a research signal, not proof of sales or ROAS.

Nutrafol
F02 · Nutrafol

One strong typographic emphasis; information forms a compact group beside the bottle.

Foreplay source ↗
James Kilgour, MD
F03 · James Kilgour, MD

Review content kept together in one card, with product still prominent.

Foreplay source ↗
James Kilgour, MD
F09 · James Kilgour, MD

A short highlighted hook sits directly on the visual evidence.

Foreplay source ↗
James Kilgour, MD
F17 · James Kilgour, MD

A centered serif headline forms one unit above the product.

Foreplay source ↗
Nutrafol
F19 · Nutrafol

Paper strips sit tightly behind the words; the headline stays compact.

Foreplay source ↗
James Kilgour, MD
F21 · James Kilgour, MD

Two short, related text groups use color to create contrast.

Foreplay source ↗
Everist
F24 · Everist

Editorial serif copy is intentionally contained as one paper card.

Foreplay source ↗
James Kilgour, MD
F31 · James Kilgour, MD

A clear headline and support hierarchy, with consistent horizontal alignment.

Foreplay source ↗

The broader prior 166-ad research archive remains available on the board. The originals page contains the exact earlier Wonder work; this reference page identifies the concrete design approaches reused in the revision.