What I got wrong, and what changed
The white bar was a bug, not a design. The plates’ background is #F0F0EC; my
composition background was #F7F6F3. Two different whites meeting at a hard edge —
that’s all the “bar” ever was. I sampled the plate and matched it, so the same downward shift is now
completely invisible.
I was also double-counting space. The plates were already generated with headroom above the
character. I inset them on top of that, which is what created the seam in the first place.
Type rebuilt from your statics
I went back and read the type off V10-N01 properly instead of approximating it:
• ALL CAPS, weight 900, leading 0.88 — mine was sentence case at 800 with 0.98 leading, which
is why it looked soft and generic.
• One hard left rail at 64px. Everything hangs off it. Nothing is centred any more.
• One tight block: headline → spec line with · separators → compact black CTA
pill with an arrow. Previously these were scattered to different corners.
• Spec line reads L-METHYLFOLATE (5-MTHF) · 15 MG · ONE DAILY CAPSULE — the statics’ exact
construction.
Fluidity
• 9-frame cross dissolves on every shot change. Because every plate is the same limbo, the
dissolves read as one continuous move rather than a series of cuts.
• Slow continuous scale on every plate so nothing is ever visually static.
• Closer regenerated — warmer performance, he lifts the bottle toward the lens, genuine
smile, slow push in, glow blooming as he speaks.
The close (unchanged from V7)
“So stop waiting on a vitamin that hasn’t started working yet.” → “Already activated.
Skip the step.” (he says it, holding the bottle) → “Fifteen milligrams of folate that
supports your mood, your energy, and your brain.” → “Eighty-five cents a day. Sixty days to
change your mind.”
Instagram safe zone — fixed
My offer bar was sitting exactly where IG puts its caption and CTA button, so half of it would have
been invisible in feed. There is now a hard reserve baked into the composition — top 250px, bottom
480px, right 80px — and every readable element, including the FDA line, sits inside it. Proof
below with the reserve painted red.
The two changes you called
Nobody speaks on camera. Four versions failed on the same thing — generated lip sync doesn’t
hold up. So the characters now perform (proud, deflating, waiting, resolved) and a single
narrator carries the argument. The sync problem is gone because there’s nothing to sync.
The hook is the pain. Opens on “Crashing every afternoon? You might be blaming the wrong
thing” over the yellow one slumped on the floor — not on introductions.
Knock-on wins
Narration also fixed three things I’d been fighting for hours:
• Pronunciation is solved — ElevenLabs says “L-Methylfolate” and “MTHFR” correctly, every time.
• Dead air is 2.7s, down from 11.3s, because I now own the audio timeline instead of
inheriting Kling’s pauses.
• The script could breathe again — I’d been cutting lines to fight dead air, which was
hollowing out the writing.
The script
| t | Line | On screen |
| 0.3 | Crashing every afternoon? You might be blaming the wrong thing. | Slumped, waiting |
| 4.7 | Meet folic acid. He’s in your multivitamin. Your cereal. Your prenatal. | Proud · FOLIC ACID |
| 10.0 | And your cells can’t use him. Not yet. | Confidence drains |
| 12.6 | First your body has to convert him, using an enzyme called MTHFR. | MTHFR stamp |
| 18.3 | A common variant in that gene slows the whole thing down. | Checking his wrist |
| 21.6 | So he waits. And waits. | Still waiting |
| 24.5 | This is L-Methylfolate. Already active. No conversion required. | Teal, glowing |
| 29.2 | Fifteen milligrams. One capsule. No waiting. | Both — the contrast |
| 32.6 | — | Stop waiting on folic acid. |
Claim discipline
“You might be blaming the wrong thing” is a hook, not a diagnosis — it asserts
nothing about the viewer. The factual claims stay mechanical: folic acid must be converted, a common
MTHFR variant slows conversion, L-methylfolate is already active. Never stated: that folic acid
causes fatigue, that variants cause fatigue, or that this product resolves it. Folic acid is never
called unsafe. FDA disclaimer on the card.
Worth a look
In a couple of frames the yellow character’s big grin opens wide enough that
it could read as talking. There’s no dialogue, so it should land as expression — but if it bothers
you I’ll regenerate that one clip with a closed-mouth smile.