Homepage versions

Pictures show each page's first phone screen. Real pages keep the six other formulas on Backorder. A judge copy shows all seven in stock, as you allowed, and is only for scoring. Scores are the blind judges' overall out of 10: live A42 got 8.89 and Seed got 8.0 to 8.4.

N40CTest
Test off N39, one change: the guarantee line under the hero rating (60-day money-back, tested by Eurofins, ships today).
Judges 9.02 (all in stock)
Open N40C Judge copy
N40BTest
Test off N39, one change: the cheap-form section folded into Look inside (one table plus what we leave out).
Judges 9.01 (all in stock)
Open N40B Judge copy
N40ATest
Test off N39, one change: fewer quiz asks (no floating quiz bar, no desktop quiz strip, no which-formula question).
Judges 8.99 (all in stock)
Open N40A Judge copy
N39New
Back to N36 (our first score over 9), keeping only your fixes: no buttons over the hero photo, products in a 2-column grid with equal cards and bottom buttons, real bottle cut-outs on the research cards, and the smooth capsule.
Judges 9.02 (all in stock)
Open N39 Judge copy
N38
Your N37 notes: every product card the same size with the button on the bottom, the video swipe is back (all 14), the capsule is one photo that splits smoothly at its seam, and the reviews move up to follow the shop.
Judges 8.94 (all in stock)
Open N38 Judge copy
N37
Tighter: no buttons over the hero photo; one shop section where the need photos filter all seven bottles in a grid (no sideways scrolling); lab results moved up; cheap form folded into Look inside; four best videos; real bottle cut-outs on the research cards; a photographed capsule in the footer easter egg.
Judges 8.92 (all in stock)
Open N37 Judge copy
N36
The whole line, not one bottle: shop-by-need chips in the hero, seven need tiles (brain fog, tired, low mood, stress, over 50, MTHFR, heart) that open what we would start with, and one research card per formula. All seven shown in stock.
Judges 9.04 (all in stock)
Open N36 Judge copy
N35
The timeline people remade like our first video stills: phone selfies of real-looking people holding the bottle up by their face (Day 1, Day 60, Month 12). Everything else as N34.
Judges 8.93 (all in stock)
Open N35 Judge copy
N34
Footer: a much bigger circle, so only its flat top shows; pull up and more of it rises, with a capsule hidden underneath that opens ("Nothing else in here."). Test: real-looking people on Day 1, Day 60 and Month 12 of the timeline.
Judges 8.91 (all in stock)
Open N34 Judge copy
N33
The N25 half-dome with the huge logo back at the bottom, plus the pull: drag up at the end, the page and dome lift with resistance, then spring back.
Judges 8.90 (all in stock)
Open N33 Judge copy
N32
Your footer idea: pull up at the very bottom and the page stretches with resistance to show the holographic circle and logo, then springs back.
Not judged
Open N32 Judge copy
N31
Seed footer interaction redone: the footer lifts away to full-width shifting holographic colour with the wordmark, no circle.
Not judged
Open N31 Judge copy
N30
Seed footer interaction: the footer lifts away at the very end to reveal a fixed holographic circle with the wordmark (smaller than before).
Not judged
Open N30 Judge copy
N29
Your notes on N28: heavy-metal chart in the page colours (lime and soft coral), additive research tucked behind a + on each row.
Judges 8.93 (all in stock)
Open N29 Judge copy
N28
Your asks on N27: the study doctors named with their own words, research on why we leave out stearates and silica, goal tabs in the shop, a lighter look-inside section.
Judges 8.96 (all in stock)
Open N28 Judge copy
N27
Your notes on N26: heavy metals as a lab-report chart (green safe range, short red past the limit, a pointer at zero for one capsule), full-width colour band in the footer.
Judges 8.97 (all in stock)
Open N27 Judge copy
N26
Your notes on N25: heavy metals as little bar graphs (red limit, green sliver for one capsule, no dots), a cleaner holographic band at the bottom of the footer.
Judges 8.98 (all in stock)
Open N26 Judge copy
N25
Your notes on N24: heavy metals drawn like the product page study chart, a fuller footer with all seven formulas, the story and a holographic finish.
Judges 8.99 (all in stock)
Open N25 Judge copy
N24
Your notes on N23: heavy metals like a blood-test result (safe range, daily limit line, your capsule at zero), a one-screen visual menu, a fuller footer with the whole line.
Judges 8.95 (all in stock)
Open N24 Judge copy
N23
Your notes on N22: heavy metals as a picture (limit circle vs one capsule, to scale), a clean Seed-style footer.
Judges 8.91 (all in stock)
Open N23 Judge copy
N22
Your notes on N21: icons right in the header, clean leave-out icons, no dead gaps, Nutrafol-style folate graph, metals shown as times under the limit, 14 customer videos, a full footer.
Judges 8.97 (all in stock)
Open N22 Judge copy
N21
Your notes on N20: identical swipeable product cards, what we leave out as icons, heavy metals on a safe-to-limit gauge, all five customer videos.
Judges 8.91 (all in stock)
Open N21 Judge copy
N20
Your notes on N19: the same spacing on every section, compact look-inside cards, Every batch tested with prettier graphs, product-page comparison chart, cards with ratings and the stock line at the bottom.
Judges 8.91 (all in stock)
Open N20 Judge copy
N19
Your notes on N18: tighter spacing, lab results as graphs with small report links, one clear ours vs most brands chart, what is left out of the capsule.
Judges 8.96 (all in stock)
Open N19 Judge copy
N18
Your notes on N17: the quiz pops up from the main button, no one-product push, the graphs back for the whole line, the moving 60-day journey.
Judges 8.91 (all in stock)
Open N18 Judge copy
N17
Your notes on N16: N5's header and journey, whole bottles with caps, Eurofins lab reports, less text, Start here with buttons.
Judges 8.91 (all in stock)
Open N17 Judge copy
N16
N15 plus a real customer's photo and words on the first screen, shorter product cards on phone.
Judges 8.98 (all in stock)
Open N16 Judge copy
N15
Two-question "find your formula" quiz, all seven as picture cards, fuller menu.
Judges 8.98 (all in stock)
Open N15 Judge copy
N14L
N14 with a light hero instead of the dark green.
Judges 8.91 (all in stock)
Open N14L Judge copy
N14
Body rebuilt for phone: about 8 screens, compact product list, short lab section, FAQ.
Judges 8.94 (all in stock)
Open N14 Judge copy
N13L
N13 with a light hero.
Not judged
Open N13L Judge copy
N13
"Find yours" buttons in the hero, a short brand story.
Judges 8.96 (all in stock)
Open N13 Judge copy
N12
Trimmed offer bar, quick links on the phone hero, brand facts moved below the shop.
Not judged
Open N12 Judge copy
N11
Label close-ups in the list, a short facts band, no sticky offer bar.
Judges 8.99 (all in stock)
Open N11 Judge copy
N10
Hero leads with the whole line; the free bottle becomes the second button.
Not judged
Open N10 Judge copy
N9
Light shop with four colour "what bothers you" tiles, customer faces by the rating.
Judges 8.95 (all in stock)
Open N9 Judge copy
N8
First phone reorganisation: 2-column shop, reviews higher, merged proof, FAQ.
Judges 8.94 (all in stock)
Open N8 Judge copy
N7
Judge copy only. Used to ask five judges how to reorganise N6 for phone.
Not judged
Open judge copy
N6You saw this
N5 with the slogan lines rewritten as plain sentences.
Judges 8.83
Open N6
N5
"Look inside" becomes three rules every formula follows, not one bottle.
Judges 8.81
Open N5
N4You saw this
One Backorder link per card, desktop rows instead of a sticky scroll.
Judges 8.78
Open N4
N3
Shop of all seven right under the hero, plus a Shop menu.
Judges 8.83
Open N3
N2
The line of seven in the hero.
Judges 8.70
Open N2
N1
First concept: one bottle in the hero, opened step by step, then the lab report.
Judges 8.54
Open N1