Frankincense, six real modules
Full Image → Navigation Carousel → Full Video → Full Image → Q&A → Comparison Table
Put this listing live: copy, paste, done
How to use this page: go down the steps in order. Each grey box has a blue Copy button. Tap Copy, then paste into the field named under the step title. Field names in Seller Central can differ slightly; the order and the text do not. Nothing here is published until you submit it.
Have these ready
Before you open Seller Central
- Listing images (7 files): Download listing images
- A+ images, film and text: Download A+ pack
- The OneCert organic certificate (PDF) for this oil
- A barcode (UPC/GTIN) for this product, or a GTIN exemption
- The supplier’s safety data sheet (SDS) for this oil
- How many bottles you are sending to Amazon
Create the product
Seller Central › Catalog › Add Products › Create a new product. Category: Health & Household › Aromatherapy › Essential Oils (confirm in the category picker).
Product ID: enter the barcode (UPC/GTIN) or choose “I have a GTIN exemption”. Condition: New.
Title
Paste into: Product name (also called Item name)
Price
Paste into: List price and Your price (Pricing section). Prices are from the pricing sheet.
Your price is the top of the sheet’s launch range ($17.99–$18.99). The lowest price is the bottom of that range. The List price shows as the crossed-out price.
Images and video
Paste into: Images (upload in this order; slot 1 must be the white-background bottle)
| Slot | File | What it is |
|---|---|---|
| 1 | 01b-main-with-resin.jpg | Main image: white background, bottle with a few resin tears at the foot (fallback: 01-main-bottle-only.jpg) |
| 2 | 02-facts.jpg | At a glance: certified organic, bottled in the USA, amber glass |
| 3 | 03-aroma.jpg | The aroma |
| 4 | 04-use.jpg | How to use: diffuse, blend, store |
| 5 | 05-life.jpg | Lifestyle: slow mornings |
| 6 | 06-label.jpg | Close-up of the label (the macro shot) |
| Video | frankincense-film-12s.mp4 | 12-second film, no sound. Upload under Videos. |
Item Highlights
Paste into: Item Highlights (the short searchable line under the title)
Bullet points (5)
Paste into: Bullet point 1 to Bullet point 5, one box each, in this order
Search terms
Paste into: Search terms (also called Generic keywords). One box only. Spaces between words, no commas.
Product details
Paste into the matching fields. If a field is not on your form, skip it.
Organic proof and safety paperwork
Seller Central will ask for these after you submit. Upload them when asked.
- Organic certificate: OneCert, 2026. Must name OneCert, cover this product, and match your seller legal entity name.
- Safety data sheet (SDS) for the oil. Essential oils are on Amazon’s dangerous-goods list. The SDS product name must match the title.
- If Seller Central asks hazmat questions, answer them from the SDS.
A+ content (6 modules)
A+ Content Manager. Image keywords (alt text) are copy boxes below each upload.
A+ Content Manager › Start creating A+ content › Premium › add the 6 modules below in this order. Upload the desktop file first; where a phone file is listed, upload it in the phone slot. All files are in the A+ pack zip.
Module 1: Full Image
Upload: hero-1464x600.jpg (desktop) · hero-600x450.jpg (phone)
Module 2: Navigation Carousel
Upload: nav1-aroma-1464x600.jpg + nav1-aroma-600x450.jpg · nav2-label-1464x600.jpg + nav2-label-600x450.jpg · nav3-use-1464x600.jpg + nav3-use-600x450.jpg
Module 3: Full Video
Upload: frankincense-film-12s.mp4 · video-poster-1464x600.jpg (preview image)
Module 4: Full Image
Upload: slow-1464x600.jpg (desktop) · slow-600x450.jpg (phone)
Module 5: Q&A (5 questions)
Module 6: Premium Comparison Table 2
Upload: cmp-frankincense-300x225.jpg · cmp-rosemary-300x225.jpg (or use your live product images)
Last check, then submit
Tick each one
- Title is 75 characters or fewer
- Image 1 is the white-background bottle
- List price, Your price and SKU filled in
- 5 bullets, Item Highlights and search terms pasted
- OneCert certificate and SDS ready to upload
- A+ submitted for review (6 modules)
- Open the listing preview on a phone and read the title and first image
Why these words (search research)
Listing text (title, highlights, bullets, backend terms)
New rule: since 27 July 2026 Amazon titles must be 75 characters or fewer (Amazon staff, confirmed by many 2026 guides), with a new searchable Item Highlights line of up to 125 characters. Titles longer than 75 get rewritten by Amazon’s AI after a 14-day review window for brand owners. Teikametrics reports brands that let the AI rewrite lost first-page rank.
Title (chosen: brand first)
| A — CHOSEN (brand first, exact search phrase) 74/75 | True Organic Oils Organic Frankincense Essential Oil for Diffuser, 1 fl oz | Brand + the #3 autocomplete phrase “organic frankincense essential oil” + the #4 phrase “for diffuser”. Keyword text sits inside the ~50 characters a phone shows first. |
Item Highlights 117/125
| USDA Certified Organic, Boswellia Serrata, Rich Woody Aroma, Diffuser & Aromatherapy, Amber Glass, Bottled in the USA |
Five bullets (256 each, staff-confirmed)
| 168/256 | USDA CERTIFIED ORGANIC: 100% Certified Organic frankincense essential oil, certified by OneCert in 2026. Look for the USDA Organic seal on every 30 mL (1 fl oz) bottle. |
| 126/256 | BOSWELLIA SERRATA, RICH AND WOODY: Frankincense serrata essential oil with a warm, resinous aroma that fills a room gradually. |
| 146/256 | FOR YOUR DIFFUSER: Add to an ultrasonic diffuser as directed on the label, or blend with True Organic Oils Rosemary for a fresh, herbal-woody mix. |
| 125/256 | BOTTLED IN THE USA: Packed in dark amber glass with a black screw cap, in a 30 mL (1 fl oz) size made for everyday diffusing. |
| 132/256 | SAFE USE: For aromatherapy use. Keep out of reach of children and pets. Do not ingest. Follow the label’s use and safety directions. |
Backend search terms 130/249 bytes
| incense resin olibanum aromatherapy ultrasonic humidifier boswellia gift set candle soap making blends woody scent 30ml 1oz indian |
Words not already in the title, bullets or brand. No competitor brands. Spaces only.
Keyword evidence (Amazon search suggestions, 19 seeds, 1 Oct 2026; higher = typed more)
| frankincense essential oil | 3.0 | the head term |
| frankincense essential oil organic / organic frankincense essential oil | 2.0 | our exact phrase |
| frankincense essential oil for diffuser | 1.5 | use-case phrase |
| frankincense oil for skin | 1.5 | skin intent: cosmetic claim rules, not used |
| frankincense essential oil 1 oz | 1.1 | size phrase |
| frankincense oil glass bottle / usda organic frankincense oil | 1.0 | packaging and certification |
| frankincense serrata (essential oil) | 1.0 | species phrase: in Item Highlights and bullet 2 |
What the top organic frankincense listings do
- 11 of 14 titles are already 77 characters or fewer; the long ones (US Organic, Zongle, Garden of Life) look to be waiting on the AI rewrite.
- “Organic” is in 12 of 14, “USDA” in 5, size in most, “for Diffuser” in 5. “Therapeutic” is in none of the top 14.
- Closest comparable: noah spice, same product and size, launched 22 Apr 2026, 56-character brandless title, Item Highlight “GC/MS Tested, Steam Distilled, Boswellia Serrata, 100% Pure & Undiluted”, plain lowercase bullet tags. 11 reviews and Essential Oil Singles rank about 1,200 after five months, so brand and reviews matter more than title wording alone.
- Leaders: Majestic Pure #1 and Cliganic #2 in Essential Oil Singles, Nexon #10 (all well over 16,000 reviews).
Decisions made
- Aromatherapy only. Everything stays aromatherapy-only: no skin, face, pain or wellness wording anywhere.
- Species: Boswellia serrata. Used in Item Highlights, bullet 2, backend terms and the A+ copy. It is your belief, not yet backed by a certificate of analysis: the supplier’s COA has to say Boswellia serrata before this goes live.
- Certifier and year: OneCert, 2026. Bullet 1, the Q&A and the label images now read “Certified by OneCert, 2026”. Amazon will ask for the certificate: it must name OneCert, show the organic scope for this product, and match the seller’s legal entity name.
- Title: brand-first (Title A). Reasoning: every character of a 75-character title now shows on a phone, so word order no longer decides what a shopper sees; Amazon’s own title guidance starts with the brand; 9 of the top 14 listings do; and brand-first is the only form that captures searches for “True Organic Oils” as the brand grows. The exact phrases people type (“organic frankincense essential oil”, “for diffuser”) sit in the title; “Boswellia serrata” and “USDA Certified Organic” ride in Item Highlights. Test A against B later in Manage Your Experiments; product-first (C) is the fallback if the brand-first title underperforms.
Left out on purpose
pain relief, skin, face, anti-aging, anxiety, sleep, immune; “therapeutic grade” (no regulatory meaning); “food grade”, “edible” (turns it into a supplement); “100% pure / undiluted / single ingredient” until the label and COA confirm it; “Made in USA” (the FTC warned Amazon about third-party sellers using it; we say “Bottled in the USA”).
Before launch
- Essential oils are on Amazon’s dangerous-goods list: expect a safety data sheet request after listing, and the SDS title must match the catalog title.
- Seed the Q&A (Rufus reads product details, reviews and Q&A). The five answers in Module 5 are ready to paste.
- Turn on Brand Analytics (Search Query Performance) and use Manage Your Experiments to test titles A vs B.
- Not verified: whether Item Highlights outrank backend terms, whether A+ or image text is indexed, how many characters of the first bullets show on a phone. Treat A+ as conversion content, not a ranking lever.
Preview of everything above
Listing images (the gallery above the fold, not A+)
Main image checks (measured): border pixels RGB 255,255,255; bottle fills 96% of frame height (rule: 85%+); no text, logo or badge in the frame; 1254 × 1254 px (Amazon minimum for zoom is 1000; 2000 is recommended, but the image tool tops out at 1254 for square).
Slot 7 is the 12-second film (Module 3 file). Amazon’s rule sources: several 2026 seller guides; Amazon’s own help pages need a login and were not read.
Export step: main images get a whole-frame white-point lift (252 to 255) so the studio white reads exactly 255. No spot edits.
Module 1 · Full Image
Specs, files & text
1464 × 600 · phone 600 × 450 (own composition)
No native text. Headline and bullets are lettered into the picture (as 267 of 300 Full Images in the census do).
Module 2 · Navigation Carousel
Specs, files & text
3 panels · each 1464 × 600 + phone 600 × 450 · tab labels ≤ 25 characters
Tab labels are native text: The aroma · What’s on the label · How to use. Panel text is lettered into the pictures; panel headline/body fields are optional and left empty.
Module 3 · Full Video
Specs, files & text
MP4 1280 × 720 · 12 s · silent · preview image 1464 × 600
Amazon’s guide: ideal video length is 10 seconds or less. 12 s cut of three video-only scenes with long dissolves.
Module 4 · Full Image
Specs, files & text
1464 × 600 · phone 600 × 450
Lifestyle frame with lettered headline.
Module 5 · Q&A
QWhat does frankincense oil smell like?
AA rich, woody aroma with a warm, resinous character. This is Boswellia serrata frankincense, and diffused it fills a room gradually.
QIs it certified organic?
AYes. Certified organic by OneCert in 2026. The bottle is labeled 100% Certified Organic and carries the USDA Organic seal.
QWhat size is the bottle?
A30 mL (1 fl oz), in a dark amber glass bottle with a black screw cap.
QWhere is it bottled?
AIt is bottled in the USA.
QHow do I use it safely?
ADiffuse it following the directions on the label. Essential oils are concentrated: keep out of reach of children and pets, do not ingest, and follow the label’s dilution and safety guidance.
Specs, files & text
5 questions · question ≤ 120 · answer ≤ 250 characters
All native text. Answers stay within label facts and safety wording.
Module 6 · Comparison Table 2
Find your True Organic Oils aroma
Frankincense
RosemarySpecs, files & text
Product images 300 × 225 · 2–3 products · 2–5 features · feature ≤ 30 · text ≤ 80
Native table. Premium Table 1 (4–7 products, with price and reviews rows) replaces this once four or more True Organic Oils products are live with ASINs.
How this page was designed
- Built from a 134-listing census. Of 128 listings with A+ modules, Full Image appeared on 81 and was the first module on 79 of them; Comparison Table on 54, always last or near it; Navigation Carousel on 38 (never first), and on 11 of the 22 listings ranked in the top 20 of Essential Oil Singles versus 8 of 49 others; Full Video on 20; Q&A on 13. The best sequences run Full Image → Navigation Carousel → Full Image → Comparison Table. Edens Garden (video + six Full Images + table) and Cliganic (hero + Navigation Carousel + table) are the closest benchmarks.
- Six modules, no Brand Story here. Premium allows seven modules. Brand Story (“From the brand”) sits outside the seven and has to be published to unlock Premium. 72 of 86 Premium listings in the census had one. It is not designed yet.
- Type is lettered into the pictures for Full Image and carousel panels (267 of 300 Full Images carry no native text), in Playfair Display and Inter, on unmodified generated photographs. Tab labels, Q&A and the comparison table are native Amazon text.
- Phone gets its own pictures (600 × 450 per panel), not a crop of the wide one.
- Still unknown / unverified: which Premium modules your account has unlocked (no Seller Central access from this machine); certifier name and certification year (Amazon wants both beside a certification claim); USDA seal authorization; the real Frankincense label art (the label is a generated placeholder following the supplied packaging system); a single-ingredient statement; ASINs. Comparison Table 1 needs 4–7 live oils. No people appear, so AI-people disclosure should not apply. A background book on one frame has an incidental generated title.
- Not published to Seller Central. Final fonts, wrapping and crops belong to Amazon.