RAW V84 — conversion pass over the approved plates

32 masters · 8 concepts × 2 offer arms × native 4:5 and 9:16 · approved plates, no new pixels · sorted by blind lead score

Scores: "uncapped" is the ranking number; "capped" is the dual-excellence launch-eligibility figure, which pins any item with one sub-threshold pillar to 7.9. Audit: 32/32 masters pass the rendered-pixel gate (plate byte-identical, no ink on skin or product label, per-role contrast and phone glyph floors, 9:16 safe lane). Blind judge: 8/32 scored by fresh context-isolated judges with the v2 calibration fixtures interleaved in every packet; mean lead 7.53, max 7.96, 0 at competitive-test or better. Scores are predicted pre-spend judgments, not measured performance. What changed from V83: four of eight hooks now lead with the failed alternative (his cologne); every hook keeps the product in the line; stacks are hand-anchored off faces and labels; proof set larger; struck price stays removed. Full brief: BRIEF.md · audit audit-v84.json · judge packets blind/.
WARNING: SHE WON’T LET YOU TAKE IT OFF.carbon-club · b2g1 · 4x5
unscored
audit ✓
WARNING: SHE WON’T LET YOU TAKE IT OFF.carbon-club · b2g1 · 9x16
unscored
audit ✓
WARNING: SHE WON’T LET YOU TAKE IT OFF.carbon-club · save70 · 4x5
unscored
audit ✓
WARNING: SHE WON’T LET YOU TAKE IT OFF.carbon-club · save70 · 9x16
unscored
audit ✓
F*CK YOUR COLOGNE. WEAR THIS.carbon-sequin · b2g1 · 4x5
unscored
audit ✓
F*CK YOUR COLOGNE. WEAR THIS.carbon-sequin · b2g1 · 9x16
unscored
audit ✓
F*CK YOUR COLOGNE. WEAR THIS.carbon-sequin · save70 · 4x5
unscored
audit ✓
F*CK YOUR COLOGNE. WEAR THIS.carbon-sequin · save70 · 9x16
unscored
audit ✓
SHE’S REACTING TO THIS. NOT YOUR COLOGNE.cupid-r2 · b2g1 · 4x5
7.75 uncapped · 7.75 capped · hook 8.0 · visual 7.9 · acq 7.6 · revise · scored on pre-urgency CTA
'CLAIM MY 3RD BOTTLE' asks a cold stranger to think about a third bottle before wanting a first; the CTA verb and object do not match a first-purchase mindset, and the goofy expression still contradicts the 'reaction' promise.
audit ✓
SHE’S REACTING TO THIS. NOT YOUR COLOGNE.cupid-r2 · b2g1 · 9x16
7.36 uncapped · 7.36 capped · hook 7.9 · visual 7.7 · acq 7.1 · revise · scored on pre-urgency CTA
The whole copy stack is crammed into a small top-left column with the offer at ~5.5 px on the phone, the upper third is dead sequin space, and the CTA is a small pill parked on cleavage; the tongue-out face reads as clowning, not attraction.
audit ✓
SHE’S REACTING TO THIS. NOT YOUR COLOGNE.cupid-r2 · save70 · 4x5
7.96 uncapped · 7.90 capped · hook 8.2 · visual 7.9 · acq 8.0 · revise · scored on pre-urgency CTA
The tongue-out wink reads as goofy rather than attracted, so the 'she's reacting' premise is undercut by the picture; the 70%-off line plus discount CTA push it toward a bargain-bin tone that lowers credibility.
audit ✓
SHE’S REACTING TO THIS. NOT YOUR COLOGNE.cupid-r2 · save70 · 9x16
7.47 uncapped · 7.47 capped · hook 8.0 · visual 7.7 · acq 7.2 · revise · scored on pre-urgency CTA
Offer type is ~5.5 px on the phone, the copy column is tiny against a huge empty sequin field, the CTA is a small pill on cleavage, and 70% off plus a clowning expression make the whole thing read as a bargain-bin ad.
audit ✓
“I want you in this. Nothing else.”cupid-r4b · b2g1 · 4x5
7.59 uncapped · 7.59 capped · hook 7.3 · visual 8.2 · acq 7.5 · revise · scored on pre-urgency CTA
'Buy 2 get 1 free' plus 'Claim my 3rd bottle' presumes commitment a cold viewer does not have, and the category is still carried by a 5.5 px line; the ad sells being wanted but never names what is going wrong for him now.
audit ✓
“I want you in this. Nothing else.”cupid-r4b · b2g1 · 9x16
7.11 uncapped · 7.11 capped · hook 7.2 · visual 7.5 · acq 6.9 · revise · scored on pre-urgency CTA
The offer line is cream type laid over the model's palm and nearly disappears, the CTA is a small pill floating on her chest, and nothing in the copy says 'cologne' or 'men', so the first second reads as a generic perfume glamour shot.
audit ✓
“I want you in this. Nothing else.”cupid-r4b · save70 · 4x5
7.73 uncapped · 7.73 capped · hook 7.4 · visual 8.2 · acq 7.8 · revise · scored on pre-urgency CTA
Category and gender depend on a 5.5 px support line and the bottle label; a cold viewer can read this as a women's perfume for a second, and the hook is desire-only with no named pain or failed alternative.
audit ✓
“I want you in this. Nothing else.”cupid-r4b · save70 · 9x16
7.23 uncapped · 7.23 capped · hook 7.3 · visual 7.5 · acq 7.1 · revise · scored on pre-urgency CTA
The offer is cream type over a cream palm, the CTA pill is small and low in the frame, and the copy never says cologne or men; the ad leans on the model's chest rather than a stated problem.
audit ✓
I TOLD HIM, “KEEP WEARING THAT.”goda-r4b · b2g1 · 4x5
unscored
audit ✓
I TOLD HIM, “KEEP WEARING THAT.”goda-r4b · b2g1 · 9x16
unscored
audit ✓
I TOLD HIM, “KEEP WEARING THAT.”goda-r4b · save70 · 4x5
unscored
audit ✓
I TOLD HIM, “KEEP WEARING THAT.”goda-r4b · save70 · 9x16
unscored
audit ✓
DON’T WEAR THIS IF YOU WANT TO BE LEFT ALONE.h-sequin · b2g1 · 4x5
unscored
audit ✓
DON’T WEAR THIS IF YOU WANT TO BE LEFT ALONE.h-sequin · b2g1 · 9x16
unscored
audit ✓
DON’T WEAR THIS IF YOU WANT TO BE LEFT ALONE.h-sequin · save70 · 4x5
unscored
audit ✓
DON’T WEAR THIS IF YOU WANT TO BE LEFT ALONE.h-sequin · save70 · 9x16
unscored
audit ✓
THE ONLY COLOGNE BUILT FOR SEDUCTION.im8-r5 · b2g1 · 4x5
unscored
audit ✓
THE ONLY COLOGNE BUILT FOR SEDUCTION.im8-r5 · b2g1 · 9x16
unscored
audit ✓
THE ONLY COLOGNE BUILT FOR SEDUCTION.im8-r5 · save70 · 4x5
unscored
audit ✓
THE ONLY COLOGNE BUILT FOR SEDUCTION.im8-r5 · save70 · 9x16
unscored
audit ✓
YOUR COLOGNE QUIT TWO HOURS AGO. THIS DOESN’T.lookup · b2g1 · 4x5
unscored
audit ✓
YOUR COLOGNE QUIT TWO HOURS AGO. THIS DOESN’T.lookup · b2g1 · 9x16
unscored
audit ✓
YOUR COLOGNE QUIT TWO HOURS AGO. THIS DOESN’T.lookup · save70 · 4x5
unscored
audit ✓
YOUR COLOGNE QUIT TWO HOURS AGO. THIS DOESN’T.lookup · save70 · 9x16
unscored
audit ✓