V69/V70 · four copy structures, two proven scenes

The two ads that have ever sold share four properties: FREE leads the headline, the category is inside the headline, the CTA is a full-width bar, and there is no pain line. V68 does the opposite on all four and the blind judge preferred it 8.49 to ~6.2 — but the judge has never seen a sale.

arm	structure
C	carbon copy — every line, colour split and CTA word identical to the winner; the plate is the only variable
W	winner clone — the four properties, on the new plates
H	hybrid — FREE-led + full-width bar, keeps the mechanism line nobody else runs
P	pain-first — V68 unchanged