A full-bleed strip touching two edges reads as system UI. An inset rounded card — big radius,
real margins, generous padding, warm cream, high-contrast serif — reads as a designed object. That is
the whole difference from V65, and it's what CleanHealthLab V10 and IM8 do.
It also removes the V65 blocker without regenerating a single plate: a card is opaque, so it needs
a face-free rectangle rather than a clear horizontal band, and every plate has one. The entire argument
fits inside it — category, pain, agitate, proof, offer.
The card
Split-frame — for rejection