V62 put
7 of 11 roles below the phone floor (hook 12 / CTA 7 / proof 5 px cap on a 270px render).
Every hook passed; every CTA and every proof failed. The cause was backwards process — I scanned for the
biggest face-safe rectangle, then shrank type to fit it.
| role | V62 cap | V63 cap | floor | |
|---|
| B-4x5 CTA | 4.9px | 13.0px | 7.0 | 1.85× |
| B-9x16 CTA | 5.6px | 13.7px | 7.0 | 1.95× |
| A-4x5 CTA | 6.1px | 18.7px | 7.0 | 2.67× |
| B-4x5 proof | 3.8px | 7.2px | 5.0 | 1.44× |
Now
0 of 12 below floor. A banner beats a pill in a narrow slot because a pill spends ~120px of a
430px slot on symmetric padding; an edge-bled banner spends none. Also recovered: 4:5 feed has no top
overlay, so A-4x5's banner sits in the top strip that measured 0.00% no-go.