RAW — UFO offer masters
Four masters: two offer arms × two native formats. The offer is on the creative
again, with TODAY ONLY carried as its own tag.
Overlaps found and fixed, measured not eyeballed:
- The caption plate and the amber provenance line were overlapping at both ratios. The three
bottom objects were anchored independently at 720 / 701 / 665, and the plate is ~97px tall — so its
bottom edge landed exactly where the amber type began. They now derive from each other, each
clearing the one below by its own height plus a real gap.
- The hook was breaking to four lines. Its box gave 614px of measure but the authored lines
needed 872px and 980px, so it wrapped and stranded
FORMULA and TO GET OUT.
Box widened to the full usable column; copy rewritten to two lines that measure 714px and 727px —
near-identical, so the rag is even.
- Five captions were wrapping at 9:16 and two at 4:5, because size was chosen by character
count rather than width. One broke before an em dash and left it alone on a line. Every caption is
now fitted to the real measure and holds one line at both ratios.
- Three competing centre axes. Captions, provenance and disclaimer sat on x=540 while the
card sat on x=480. Everything is on the usable column's centre now.
- Straight apostrophes replaced with typographic ones throughout.