RAW Chemistry — Rubric v3 Gallery

What the scores mean

Stop: Does it halt the scroll in the first beat.
Want: Is the offer or value legible and desirable — free unit, BOGO, price cut.
Believe: Trust signals actually on the image — customer counts, ratings, guarantee, authority.
Act: Do you know exactly what to do next — button, deadline, imperative.
Craft: Art direction, photography, typography. Scored separately and never averaged into conversion.

Conversion = stop 30% · want 25% · believe 25% · act 20%. Craft stands on its own — a crude ad can convert and a beautiful one can say nothing.

Built from 23 currently-live long-running competitor ads across Cupids, Salt & Stone, Rhode, Vacation and IM8. Scores are blind: the judge could not tell our ads from theirs. Longevity is a proxy for performance, not a measurement of it.