All four concepts, both offer arms, both native ratios. Sixteen masters. Every one states the offer
the landing page actually makes.
What changed. The live ads closed on FREE RAW 10 ML PHEROMONE COLOGNE
while the page had moved to a 70%-off three-pack. Three of the four also had an actor saying“raw’s half off and the roll-on’s free” out loud — a rate matching neither live tier — so
their closers were regenerated, not just retyped. UFO-V34 had no spoken offer and needed only the card.
The A/B. One declared variable: the offer wording. Within a concept both arms are
frame-identical through hook, proof and montage, run the same length, and differ only in the closer line and
the card. The frozen 2026-08-10 masters remain the control.
Still owed: a human ear-check on the two closer performances. Speech-to-text established the words;
it cannot certify delivery. Ear-checks are here.
SAVE 70%9x16
3S-V5 — Three-second test
Reels / Stories · 26.00s · 1080×1920
“Almost forgot, RAW’s seventy percent off today. There’s a free roll-on in the box.”
SAVE 70%4x5
3S-V5 — Three-second test
Feed · 26.00s · 1080×1350
“Almost forgot, RAW’s seventy percent off today. There’s a free roll-on in the box.”
BUY 2 GET 19x16
3S-V5 — Three-second test
Reels / Stories · 26.00s · 1080×1920
“Buy two, keep three, they even throw in a free roll-on. Grab the set.”
BUY 2 GET 14x5
3S-V5 — Three-second test
Feed · 26.00s · 1080×1350
“Buy two, keep three, they even throw in a free roll-on. Grab the set.”
SAVE 70%9x16
LOOK-TWICE — Her reaction
Reels / Stories · 32.50s · 1080×1920
“Almost forgot, RAW’s seventy percent off today. There’s a free roll-on in the box.”
SAVE 70%4x5
LOOK-TWICE — Her reaction
Feed · 32.50s · 1080×1350
“Almost forgot, RAW’s seventy percent off today. There’s a free roll-on in the box.”
BUY 2 GET 19x16
LOOK-TWICE — Her reaction
Reels / Stories · 32.50s · 1080×1920
“Buy two, keep three, they even throw in a free roll-on. Grab the set.”
BUY 2 GET 14x5
LOOK-TWICE — Her reaction
Feed · 32.50s · 1080×1350
“Buy two, keep three, they even throw in a free roll-on. Grab the set.”
SAVE 70%9x16
GAME — Blind scent game
Reels / Stories · 23.10s · 1080×1920
“Almost forgot, RAW’s seventy percent off today. There’s a free roll-on in the box.”
SAVE 70%4x5
GAME — Blind scent game
Feed · 23.10s · 1080×1350
“Almost forgot, RAW’s seventy percent off today. There’s a free roll-on in the box.”
BUY 2 GET 19x16
GAME — Blind scent game
Reels / Stories · 23.10s · 1080×1920
“Buy two, keep three, they even throw in a free roll-on. Grab the set.”
BUY 2 GET 14x5
GAME — Blind scent game
Feed · 23.10s · 1080×1350
“Buy two, keep three, they even throw in a free roll-on. Grab the set.”
SAVE 70%9x16
UFO-V34 — Whistleblower expose
Reels / Stories · 30.10s · 1080×1920
SAVE 70%4x5
UFO-V34 — Whistleblower expose
Feed · 30.10s · 1080×1350
BUY 2 GET 19x16
UFO-V34 — Whistleblower expose
Reels / Stories · 30.10s · 1080×1920
BUY 2 GET 14x5
UFO-V34 — Whistleblower expose
Feed · 30.10s · 1080×1350
Closer copy came from a blind panel — four independent writers, three blind judges
scoring on accuracy, clarity, concision, cadence, persuasion and duration, one synthesiser. Nothing on Meta has
been changed; swapping the live ads is a separate decision.