Competitor CTA study — Foreplay

310 ads across 16 brands. Oakcha deep-pulled at operator confirmation (31 ads). Only 33 are true image statics — the rest are video, DCO or carousel. Platform CTA splits by positioning: price-led brands run SHOP_NOW (Oakcha, ALT, Duke Cannon all 100%), premium/brand-led run LEARN_MORE (IM8 20/20, Salt & Stone 17/20), and the most premium run no platform CTA at all (Sol de Janeiro 14/20, AG1 10/10). GODA — our closest direct competitor — is the only one using GET_OFFER_VIEW (17/20).
1659d · snif
SHOP_NOW VIDEO
1645d · hawthorne
LEARN_MORE VIDEO
1645d · hawthorne
SHOP_NOW IMAGE
1636d · scentbird
SUBSCRIBE VIDEO
1629d · snif
(none) VIDEO
1629d · snif
(none) VIDEO
1611d · snif
(none) VIDEO
1599d · hawthorne
SHOP_NOW DCO
1599d · hawthorne
SHOP_NOW VIDEO
1599d · hawthorne
SHOP_NOW DCO
1599d · hawthorne
SHOP_NOW DCO
1599d · hawthorne
LEARN_MORE DCO
1596d · hawthorne
SHOP_NOW IMAGE
1586d · hawthorne
LEARN_MORE DCO
1561d · hawthorne
SHOP_NOW DCO
1560d · cupids
WATCH_MORE VIDEO
1554d · drsquatch
LEARN_MORE VIDEO
1536d · snif
SHOP_NOW DCO
Experience the best in modern fragrance.
Free shipping. Free returns. 7-day at-home trial.
1532d · drsquatch
LEARN_MORE VIDEO
Thanks for Your Order!
1450d · dukecannon
SHOP_NOW DCO
Somewhere between a solid and a liquid.
Buy THICK now
1430d · oakcha
SHOP_NOW DCO
1359d · altfragrances
SHOP_NOW VIDEO
Designer fragrances, not price tags
1344d · scentbird
LEARN_MORE IMAGE
Scentbird Monthly Perfume Subscription Box: Designer Scents $16.95
Discover the latest perfumes and colognes at Scentbird. Date perfumes before mar
1340d · altfragrances
SHOP_NOW DCO
✨ALT Fragrances Review
1340d · altfragrances
SHOP_NOW VIDEO
✨ALT Fragrances Review
1324d · drsquatch
SHOP_NOW VIDEO
Dr. Squatch Men's Deodorant
✅ 100% Money-Back Guarantee
1291d · snif
SHOP_NOW DCO
Use code SWEETTREAT to get a free Reusable Mini Case with every bundle order!
High performing. Clean. Vegan. Cruelty-free.
1286d · dossier
SHOP_NOW DCO
Discover our Dossier Originals
Buy 5+ items, Get 20% OFF
1262d · phlur
SHOP_NOW VIDEO
NEW! Fragrance Discovery Set
1252d · phlur
SHOP_NOW VIDEO
NEW! Fragrance Discovery Set
1251d · phlur
SHOP_NOW VIDEO
Missing Person Perfume by Phlur
1246d · altfragrances
SHOP_NOW VIDEO
Designer fragrances, not price tags
1246d · altfragrances
SHOP_NOW VIDEO
Designer fragrances, not price tags
1226d · saltstone
SHOP_NOW IMAGE
Pure Icelandic Flake Salt
Remineralize + Restore
1226d · saltstone
SHOP_NOW VIDEO
Go Natural! Supplement w/ Salt
Unlock the power of clean, mineral dense salts
1216d · drsquatch
LEARN_MORE VIDEO
Thanks for Your Order!
✅ 100% Money-Back Guarantee
1204d · altfragrances
SHOP_NOW VIDEO
Beautiful scents for less
Prices shown in USD
1202d · phlur
SHOP_NOW VIDEO
Which will be your favorite?
1196d · snif
SHOP_NOW VIDEO
Snif x Professor Perfume
High performing. Clean. Vegan. Cruelty-free.
1162d · altfragrances
SHOP_NOW VIDEO
Beautiful scents for less
Prices shown in USD
1141d · drsquatch
SHOP_NOW VIDEO
Dr. Squatch Men's Deodorant
✅ 100% Money-Back Guarantee
1139d · altfragrances
SHOP_NOW VIDEO
Beautiful scents for less
Prices shown in USD
1136d · scentbird
SUBSCRIBE VIDEO
1134d · scentbird
LEARN_MORE VIDEO
50% off Your First Month. 600+ fragrances from the brands you love.
1127d · oakcha
SHOP_NOW VIDEO
Experience luxurious fragrances without the price tag.
1126d · dossier
SHOP_NOW DCO
Try Dossier Originals - $29
Get up to 20% OFF!
1114d · scentbird
LEARN_MORE VIDEO
1114d · scentbird
LEARN_MORE VIDEO
1112d · soldejaneiro
INSTALL_MOBILE_APP IMAGE
Get in tune with the Moon's rhythms✨
‎Imagine you could have a piece of space right in your pocket and have access to
1106d · scentbird
LEARN_MORE VIDEO
50% off Your First Month. 600+ fragrances from the brands you love.
1081d · cupids
SIGN_UP DCO
Prêt à apprendre l'hypnose rapide ?
Découvre mon guide gratuit pour comprendre l’hypnose et obtenir rapidement tes p
1081d · cupids
SIGN_UP DCO
Prêt à apprendre l'hypnose rapide ?
Découvre mon guide gratuit pour comprendre l’hypnose et obtenir rapidement tes p
1074d · cupids
LEARN_MORE VIDEO
Hypnose à Jossigny 📍
+600 personnes accompagnées
1069d · scentbird
LEARN_MORE VIDEO
50% off your first month!
1048d · altfragrances
SHOP_NOW VIDEO
Beautiful scents for less
Prices shown in USD
1047d · altfragrances
SHOP_NOW VIDEO
Beautiful scents for less
Prices shown in USD
1038d · dukecannon
SHOP_NOW DCO
Body Wash For Men
Free Shipping at $50
1007d · dossier
SHOP_NOW DCO
BLACK FRIDAY by Dossier - Get up to 35% OFF!
Free shipping on 3+ items!
1002d · dossier
LEARN_MORE VIDEO
984d · snif
LEARN_MORE DCO
GIFT SNIF.
High performing. Clean. Vegan. Cruelty-free.
978d · goda
GET_OFFER_VIEW VIDEO
Re-spartk The Romance Again! 😍
978d · goda
GET_OFFER_VIEW VIDEO
Make your man obsessed over you again! 😍
976d · oakcha
SHOP_NOW VIDEO
967d · soldejaneiro
LEARN_MORE VIDEO
Cliquez pour en savoir plus !
Découvrez comment participer à notre concours et recevoir votre Calendrier de l'
952d · altfragrances
SHOP_NOW VIDEO
Beautiful scents for less
Prices shown in USD
941d · drsquatch · LIVE
LEARN_MORE VIDEO
Thanks for Your Order!
✅ 100% Money-Back Guarantee
937d · dukecannon
SHOP_NOW DCO
Take The Scent Finder Quiz
Your Signature Scent Awaits
933d · dukecannon
SHOP_NOW VIDEO
Get This New Bundle
Free shipping on $50+ orders
915d · dukecannon
SHOP_NOW DCO
This is not cheap drugstore cologne.
Free 📦 on $50+ Orders!
915d · dukecannon
SHOP_NOW DCO
A Scent Worth Exploring
Free 📦 on $50+ Orders!
914d · goda
GET_OFFER_VIEW VIDEO
50% OFF Sale Happening Now! 😍
914d · goda
GET_OFFER_VIEW VIDEO
50% OFF Sale Happening Now! 😍
914d · goda
GET_OFFER_VIEW VIDEO
2 Drops That Will Change Your Life! 😍
914d · goda
GET_OFFER_VIEW VIDEO
It’s NOT your average perfume! 😍
914d · goda
GET_OFFER_VIEW VIDEO
2 Drops That Will Change Your Life! 😍
914d · goda
GET_OFFER_VIEW VIDEO
2 Drops That Will Change Your Life! 😍
912d · goda
GET_OFFER_VIEW VIDEO
Valentine's Day Sale - 50% OFF! 😍
896d · altfragrances
SHOP_NOW VIDEO
Beautiful scents for less
884d · dukecannon
SHOP_NOW VIDEO
Big Soaps For Less Money
Free 📦 on $50+ Orders!
875d · dukecannon
SHOP_NOW DCO
Try All Three New Scents
Free 📦 on $50+ Orders!
869d · goda
GET_OFFER_VIEW VIDEO
Make your man obsessed over you again! 😍
869d · goda
GET_OFFER_VIEW VIDEO
It’s NOT your average perfume! 😍
862d · scentbird
LEARN_MORE VIDEO
50% off Your First Month!
856d · altfragrances
SHOP_NOW VIDEO
Beautiful scents for less
856d · dukecannon
SHOP_NOW VIDEO
Big Soaps For Less Money
Free 📦 on $50+ Orders!
856d · dukecannon
SHOP_NOW VIDEO
Big Soaps For Less Money
Free 📦 on $50+ Orders!
856d · hawthorne
SHOP_NOW DCO
Personalized Men's Care
827d · scentbird
LEARN_MORE VIDEO
50% off Your First Month!
827d · scentbird
LEARN_MORE VIDEO
50% off Your First Month!
803d · oakcha
SHOP_NOW DCO
799d · altfragrances
SHOP_NOW DCO
Beautiful scents for less
797d · hawthorne
SHOP_NOW DCO
It's a vibe.
Risk-Free. Smell Great Guarantee.
796d · snif
SHOP_NOW DCO
SNIF X MONET
High performing. Clean. Vegan. Cruelty-free.
779d · soldejaneiro
LEARN_MORE VIDEO
Prenez votre kit de soins de la peau 💘
770d · kayali
SHOP_NOW DCO
Take your favorite Kayali® scents with you wherever you go.
741d · goda
GET_OFFER_VIEW VIDEO
2 Drops That Will Change Your Life! 😍
729d · goda
GET_OFFER_VIEW VIDEO
It’s NOT like your average perfume! 😍
719d · phlur
SHOP_NOW DCO
Vanilla Skin by PHLUR
phlur.com
557d · oakcha
SHOP_NOW VIDEO
502d · oakcha
SHOP_NOW VIDEO
499d · oakcha
SHOP_NOW VIDEO
499d · oakcha
SHOP_NOW VIDEO
499d · oakcha
SHOP_NOW VIDEO
492d · cupids
SHOP_NOW DCO
485d · oakcha
SHOP_NOW VIDEO
483d · dossier
SHOP_NOW DCO
460d · oakcha · LIVE
SHOP_NOW VIDEO
430d · saltstone
LEARN_MORE IMAGE
Pink Salt Recip
🌿 Pink Salt Morning Ritual RecipeIngredients:‍½ teaspoon of Himalayan pink salt1
421d · saltstone
LEARN_MORE IMAGE
Pink Salt Recip
🌿 Pink Salt Morning Ritual RecipeIngredients:‍½ teaspoon of Himalayan pink salt1
416d · saltstone
LEARN_MORE IMAGE
Pink Salt Recip
🌿 Pink Salt Morning Ritual RecipeIngredients:‍½ teaspoon of Himalayan pink salt1
398d · saltstone
LEARN_MORE IMAGE
Pink Salt Recip
🌿 Pink Salt Morning Ritual RecipeIngredients:‍½ teaspoon of Himalayan pink salt1
397d · oakcha
SHOP_NOW VIDEO
370d · oakcha · LIVE
SHOP_NOW VIDEO
352d · saltstone
LEARN_MORE IMAGE
Pink Salt Recip
🌿 Pink Salt Morning Ritual RecipeIngredients:‍½ teaspoon of Himalayan pink salt1
330d · oakcha
SHOP_NOW VIDEO
330d · oakcha
SHOP_NOW VIDEO
329d · oakcha
SHOP_NOW VIDEO
?d · ag1 · LIVE
(none) VIDEO
?d · ag1 · LIVE
(none) VIDEO
?d · ag1 · LIVE
(none) VIDEO
?d · ag1 · LIVE
(none) VIDEO
?d · ag1 · LIVE
(none) VIDEO
?d · ag1 · LIVE
(none) VIDEO
?d · ag1 · LIVE
(none) VIDEO
?d · ag1 · LIVE
(none) VIDEO
?d · cupids
(none) ?
?d · cupids
(none) ?
?d · cupids
(none) ?
?d · cupids
(none) ?
?d · cupids
(none) ?
?d · cupids
(none) ?
?d · drsquatch
(none) VIDEO
?d · oakcha · LIVE
(none) VIDEO
?d · oakcha · LIVE
(none) VIDEO
?d · oakcha · LIVE
(none) VIDEO
?d · phlur
(none) ?
?d · phlur
(none) ?
?d · phlur
(none) ?
?d · phlur
(none) ?
?d · phlur
(none) ?
?d · saltstone · LIVE
(none) VIDEO
?d · scentbird · LIVE
(none) VIDEO
?d · scentbird · LIVE
(none) VIDEO
?d · scentbird
(none) VIDEO