What competitors actually do with CTAs
20 live ads from the pheromone / cologne / fragrance-dupe category,
Meta Ad Library, sorted by how long they have been running. 13 of 20 carry no CTA button at
all. Every button that does appear is blue. Zero red or yellow bars in the whole set.
272d · SponsoredCTA: none 260d · SponsoredCTA: none 247d · SponsoredCTA: none 174d · CTA: contaminant 151d · SponsoredCTA: none 151d · SponsoredCTA: none 142d · CTA: contaminant 142d · CTA: contaminant 108d · SponsoredCTA: none 108d · SponsoredCTA: none 108d · SponsoredCTA: none 100d · SponsoredCTA: blue pill 94d · CTA: pills / none 94d · CTA: pills / none 94d · CTA: pills / none 84d · SponsoredCTA: none 82d · SponsoredCTA: none 71d · SponsoredCTA: blue pill 71d · SponsoredCTA: blue pill 70d · SponsoredCTA: none Days running is public evidence of continued spend — not anyone's CTR, CPA or ROAS.
Harvested by category keyword, which matches ad text: correct for finding category ads, wrong for
targeting a named brand. The wider cohort (Dossier, Oakcha, Dr Squatch, Duke Cannon, Sol de Janeiro,
Kayali, Phlur, Snif, AG1, Seed, IM8) is not in this data — advertiser-scoped search needs the
Foreplay connector or manual pulls. Two contaminants are left visible rather than quietly dropped.
