Competitor ads — the actual screenshots
42 real creatives with their runtimes. Highlighted cards are the ones the judge uses as anchors.
You were right about GODA, and I was over-confident. They do sell a men's
pheromone product. But of their 100 longest-running ads, zero are for it — every durable one
lands on
goda-for-her, goda-for-woman or bodyoil. Their men's
line shows up only in the NEW section below at 1–2 days old. So: their pheromone-for-men ads
exist, they just have no longevity evidence yet. Both things are true."Offer as hook" just means the discount IS the headline — the biggest text in
the picture is the deal, not a line about attraction. Look at CUP-02 and CUP-03 below and it's
obvious. That's what all eight of our headlines score zero on: our offer is a small pill in the
corner, theirs is the whole hook.
And your instinct on FREE is better than the judge's. The framework anchors
And your instinct on FREE is better than the judge's. The framework anchors
FREE JUST TODAY $120→$0 as a top winner because it ran 68 days. But RAW's own measured
data says FREE offers returned ROAS 0.17 against 1.57 for real offers — cheap
attention that abandoned at checkout. Runtime is not profit. The anchor set inherits
Cupids' survival, not RAW's economics, and it should be rebuilt around the two you actually named:
LAST CHANCE — BUY 2 GET 1 FREE (176d) and 50% OFF — SALE ENDS TONIGHT (182d).CUPIDS — men's market, RAW's real comparator
28 creatives, 7 days to 195 days. L = still live when pulled.
GODA — new men's line
This is the pheromone-for-men product you meant. 1–2 days old — no evidence value yet, but here it is.
GODA — the proven set (women's product)
Where all the 233–535 day runtimes actually live.
