Every Wonder ad and the page it lands on
22 paused ads in 8 ad sets, 9 pages built from the new 55+ page. Each page opens with the ad's own hook and the same before/after, then that pain's section, graph and matching customer story. Copy by Claude (Opus 5 / Fable 5.1 drafts, 4 to 6 rounds), scored blind by Sonnet 5.5 and GPT-6 Astra against Nutrafol's page. Pages are new files on the store only, reached through these links; the main Wonder page and the rest of the site are unchanged. Campaign still paused.
Hair part
Page headline: Hair part getting wider at 55?
Sonnet: human 7, persuasion 7, ad match 9, flow 8 · Astra: human 8, persuasion 7, ad match 10, flow 7
Nutrafol control (human/persuasion): Sonnet 3/4 · Astra 4/6
Crown
Page headline: Thinning crown? This is week 12.
Sonnet: human 7, persuasion 7, ad match 8, flow 8 · Astra: human 8, persuasion 7, ad match 9, flow 7
Nutrafol control (human/persuasion): Sonnet 3/4 · Astra 4/5
Temples
Page headline: Thinning temples at 60?
Sonnet: human 7, persuasion 8, ad match 9, flow 8 · Astra: human 8, persuasion 8, ad match 9, flow 7
Nutrafol control (human/persuasion): Sonnet 3/4 · Astra 4/6
Ponytail
Page headline: Ponytail thinner from hair loss? 12 weeks later.
Sonnet: human 8, persuasion 8, ad match 9, flow 8 · Astra: human 8, persuasion 7, ad match 9, flow 7
Nutrafol control (human/persuasion): Sonnet 3/4 · Astra 4/6
Shedding (drain and brush)
Page headline: Losing hair in the shower?
Open the shedding (drain and brush) page
Sonnet: human 8, persuasion 7.5, ad match 9, flow 7.5 · Astra: human 8, persuasion 7, ad match 10, flow 7
Nutrafol control (human/persuasion): Sonnet 2/3.5 · Astra 3/5
Menopause
Page headline: Hormones stole my hair. I want it back.
Sonnet: human 7.5, persuasion 7.5, ad match 8, flow 8 · Astra: human 7, persuasion 7, ad match 9, flow 7
Nutrafol control (human/persuasion): Sonnet 2/4 · Astra 3/6
GLP-1
Page headline: Your weight's coming off. Your hair shouldn't.
Sonnet: human 7, persuasion 8, ad match 9, flow 8 · Astra: human 8, persuasion 7, ad match 10, flow 7
Nutrafol control (human/persuasion): Sonnet 3/4 · Astra 4/5
Hiding it / feeling like yourself
Page headline: Still hiding your thinning hair?
Open the hiding it / feeling like yourself page
Sonnet: human 7, persuasion 8, ad match 9, flow 8 · Astra: human 8, persuasion 7, ad match 9, flow 7
Nutrafol control (human/persuasion): Sonnet 3/4 · Astra 4/6
Nothing else worked
Page headline: Five shampoos. Still losing your hair.
Open the nothing else worked page
Sonnet: human 8, persuasion 8, ad match 9, flow 8 · Astra: human 7, persuasion 7, ad match 9, flow 7
Nutrafol control (human/persuasion): Sonnet 3/4 · Astra 4/6