Wonder: all 13 current ads (WT1–WT13)

Updated 2026-10-24. WT9 and WT12 are the new clearer versions you kept. Campaign is paused; ad set labels show where each sat when it ran. Tap an ad for full size.

WT1
WT1 · thinning hair takes a piece of who you are
Ad set B (pain)
WT2
WT2 · the ponytail is half as thick as it used to be
Ad set A (before/after)
WT3
WT3 · thinning at the temples, the scalp showing through
Ad set A (before/after)
WT4
WT4 · a hairbrush that fills with hair every morning
Ad set A (before/after)
WT5
WT5 · menopause and hormones thinning her hair
Ad set B (pain)
WT6
WT6 · losing hair while losing weight on a GLP-1
Ad set B (pain)
WT7
WT7 · not recognising herself since the hair thinned
Ad set B (pain)
WT8
WT8 · hiding thinning hair and a see-through scalp
Ad set A (before/after)
WT9
WT9 NEW · Failed shampoos
Ad set B (pain)
WT10
WT10 · dodging photos because the scalp shows
Spare
WT11
WT11 · hair loss and routines with ten ingredients that do nothing
Spare
WT12
WT12 NEW · Hiding thinning hair
Spare
WT13
WT13 · a ponytail that feels like string
Ad set A (before/after)