Theirs vs ours

For each concept: the printing competitor ad we copied the structure from, next to the version you picked (2026-09-25). The yellow line is my honest read of the gap.

WS1 Wonder

Competitor Active Longevity Review (Resilia garlic)
THEIRS · Active Longevity Review (Resilia garlic) · running since Jul 20
Ours WS1-B
OURS · WS1-B

Close. Same challenge-card structure; theirs is plainer and cruder, ours is more polished. You disliked our photo fading into white.

WS2 Wonder

Competitor Orena (microneedle patches)
THEIRS · Orena (microneedle patches) · running since Jul 30
Ours WS2-B
OURS · WS2-B

Very close. Theirs is starker: one line, one hand, nothing else. Ours adds three lines of pitch (the new rule).

WS3 Wonder

Competitor Pure Nutrition Mom (EllaOla kids vitamin)
THEIRS · Pure Nutrition Mom (EllaOla kids vitamin) · running since Jul 23
Ours WS3-B
OURS · WS3-B

Furthest off. Theirs is real phone photos: a screaming kid vs a smiling kid, a huge change anyone gets instantly, plus real app screenshots. Ours is generated, and the change is subtle.

CS1 CHL

Competitor The Lymphatic Health Project
THEIRS · The Lymphatic Health Project · running since Aug 15
Ours CS1-B
OURS · CS1-B

Close. Same two-column ✗/✓ table; palette differs.

CS2 CHL

Competitor Nancy Anderson
THEIRS · Nancy Anderson · running since Jun 21
Ours CS2-A
OURS · CS2-A
Ours CS2-B
OURS · CS2-B

Far off. Theirs is one raw iPhone photo of real, recognisable products (Gold Bond, Secret, Desitin), with no text at all. Ours is generated, unbranded and staged. No pick: you rated both okay.

CS3 CHL

Competitor The Mealtime Method (EllaOla)
THEIRS · The Mealtime Method (EllaOla) · running since Jul 18
Ours CS3-B
OURS · CS3-B

Close. Same bubbles-over-a-held-product structure; theirs is a real phone photo.

RS2 RAW

Competitor Duke Cannon Supply Co.
THEIRS · Duke Cannon Supply Co. · running since Jun 23
Ours RS2-B
OURS · RS2-B

Close. Same framed still life plus review; ours has a much bolder headline.

RS3 RAW

Competitor Mercer & Fifth
THEIRS · Mercer & Fifth · running since Jul 1
Ours RS3-B
OURS · RS3-B

Close. Same serif headline, icon callouts, big product, sale block.

RS4 RAW

Competitor Maxxm
THEIRS · Maxxm · running since Jun 17
Ours RS4-B
OURS · RS4-B

Close. Same split, two objects, labels and trust row; theirs is a crude cartoon, ours is photographic.