Top 5 Printing Ads · 7 slides · swipe →

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I'm in Japan this week and I went through Meta's Ad Library for 18 big brands, sorted by impressions, to see which ads they're actually putting money behind.

These five sit near the top of their own brand's list and have been live for 88 to 228 days. Brands don't usually leave an ad up that long unless it's paying.

What surprised me is how plain most of them are. A flat lay of free stuff. A two-line hook on pink. Two phone photos that look like a friend posted them.

Every slide has the prompt I'd use to make my own version of that shot.

Comment PRINT and I'll send you all 5 ad links and every prompt.