Render Department · 3 carousels

Brand: colours

COPY FIX (2026-10-08): all six carousels rewritten in plain human voice, regenerated · v7: judge fixes (varied people, sharper A/B defaults, label grid, look-book cover + twist) (old dark covers kept as 01-darkcover.png)

Stock photos ZIP

5 tells (pan) ZIP

Light ZIP

5 looks + twist ZIP

Brand build ZIP

Default vs directed ZIP


NEW FORMAT: "Default vs Directed" guessing game · Lisbon bakery brief · 4 rounds + reveal

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IDEA (no product): "5 Looks Clients Want" look book with a plot twist · v2 with Direction boxes

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FORMAT: brand build case study · "Full Campaign." · invented brand SLOW HOUR · 9 slides

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CONCEPT: "It's not your product. It's the light." · Glossier You · v5 system

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CONCEPT: "Your AI people look like stock photos" · Fellow Stagg EKG · v5 system

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5 tells · v5 (best tells version) (v4 layout + realism-first film photography, bigger prompt text)

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5 tells · v4 COMBINED (giant cover type + big logo, full-bleed macros, v3 cards + solid prompt box)

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5 tells · v3 BLACK + tennis-grade photos, solid prompt box, big logo on cover + closer

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5 tells · TENNIS METHOD (full-bleed photos, long photography prompts, people + variety)

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5 tells · HYBRID (dark cover, reveal + closer; light teaching slides)

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5 tells · DARK HOUSE STYLE (full carousel)

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Dark version of house v2 (same photo, page inverted)

14 · DARK: same slide inverted, black grain page
13 · light (judged 7.5, #2)

House v2 candidate (built on #11 + #10 arrow)

13 · NEW HOUSE v2: geometric bold + light rounded serif, gradient accents, gradient arrow note, AI-style prompt box
current house slide (MEC-style)

Round 4, house layout kept, our own typefaces + note styles

10 · WIDE + DIDONE, flare arrow
11 · GEOMETRIC + CHUNKY SERIF, viewfinder note
12 · CONDENSED + SHARP SERIF, tape note
current house slide

HOUSE STYLE: 5 tells · MEC layout, our colours + logo, orange-pink bar on the prompt card

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Round 3 (rejected: overdone), Soft Glow type on a plain page + highlights, underlines, arrows

7 · MARKER
8 · COLOUR TYPE
9 · STUDIO NOTES

Round 2 (rejected), warm and light (same slide)

4 · SERIF LEAD
5 · SHOT TICKET
6 · SOFT GLOW

Round 1 (rejected), 3 options for one slide ("Nothing Touches Anything")

1 · CONTACT SHEET
2 · SPEC SHEET
3 · EMBER POSTER
current (MEC-style)

AirPods · Mobile Editing Club layout, our colours + logo

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NEW: AirPods Max · "6 sets that make products look expensive"

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NEW: Le Labo · "Your AI shots look fake"

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Brand guide: slide zones


NEW: Leica Q3 · "Your product shot isn't an ad"

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Earlier 3 (judged weak)

I shot a watch campaign without a camera

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5 photo looks clients keep paying me for

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I turned one phone photo into a full campaign

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