RAW Chemistry · Video ads6 Steve-style videos + the plan to run them

Built from Steve The Perfumer's playbook

Seven videos. One plan to run them.

Each video copies the structure of a live Steve The Perfumer ad, using our own creators and a few AI reaction clips we already had. Swipe the videos, see how one looks as a real Meta ad, then read the plan.

7videos cut
Oct 2video 6 goes live
Sep 30earliest launch

The videos

Swipe sideways. Tap a video to play. Sound on.

UFO
New · Oct 4Our winner, recut

"This formula wasn't supposed to get out"

RAW's best video (UFO-V34), first 25 s and soundtrack untouched. The old red-box end card is now the live PT page: 78% off, 3 bottles + FREE roll-on $75, under "Now it's public." Draft, needs your keep.

30 s · 9:16 + 4:5

HD 9:16HD 4:54:5 preview
6
Launch firstSpiciest

"Regular cologne never got me laid"

She straddles him, a bar kiss, "three girls trying to come home with me", one line of science, a girlfriend fighting him for the bottle, a jump into his arms, a bedroom drag, then the 78% off page.

43 s · based on Steve's longest-running ad

Steve's original ↗HD 9:16HD 4:5
2
Next upCar skit

"She wouldn't even look at me"

She ignores him on her phone; one spray later she asks to go home. Then "three girls trying to come home with me" over a bar kiss and a lap scene, and the 78% off page.

49 s · based on Steve's Uber-driver skit

Steve's original ↗HD 9:16HD 4:5
7
NewOlder cast

"If she stopped reaching for you"

For married guys 35-50. A grey-haired husband: "not feeling that romantic connection". His wife bursts into the bathroom and wraps round him, "that something is you", "you can guess the rest", then the 78% off page.

57 s · based on Steve's longest-running ad · 9:16 + 4:5 ready, needs your keep to launch

Steve's original ↗HD 9:16HD 4:5
1
Car skit

"Testing it on my wife"

A husband tests it on his wife in the car and she won't let them leave. Then "you gotta be careful with this stuff", a kitchen smell test, and the 78% off page.

48 s · based on Steve's wife-test skit

Steve's original ↗Download HD
3
Hook first

"If you get no females"

The pain in second one, a woman smelling a guy's neck on the street, "I went RAW for the first time last night", wives at full volume, and the 78% off page.

47 s · based on Steve's longest-running ad

Steve's original ↗Download HD
4
Story

"He said the cologne made him do it"

Her man cheated and blamed "the RAW Chemistry perfume that you got me." Then "go RAW on a first date", a girlfriend wrestling him for the bottle, "I forgave him", and the 78% off page.

47 s · based on Steve's #2 ad

Steve's original ↗Download HD
5
Educational

"Hey Siri, what do pheromones do?"

Siri defines pheromones, a skeptic turns, a blind scent test where she picks the RAW guy, a wife scores it "un diez", and the 78% off page.

48 s · based on Steve's #2 ad

Steve's original ↗Download HD

What video 6 looks like as a Meta ad

The text above and below the video is typed in when the ad is built. The videos themselves don't change.

Feed · 4:5 version

Raw ChemistrySponsored

Regular cologne never got me laid. RAW did. 😳 ✨ Real attraction. Real confidence. Backed by science! 😍

rawchemistry.com
The cologne that gets you laid 😈
3 bottles + FREE roll-on · $75
Shop now

Reels + Stories · 9:16

Raw Chemistry · Sponsored

Regular cologne never got me laid. RAW did. 😳 …

Shop now
First line each video
Regular cologne never got me laid. RAW did. 😳
Closing block same on all
✨ Real attraction. Real confidence. Backed by science! 😍
🚨 78% OFF TODAY: 3 bottles + a FREE roll-on for $75 🚨
✅ RAW 27™ pheromone blend, built for kissing distance
✅ Free express shipping, ships same day
💯 60-day money-back guarantee, even if the bottle is empty
👉 Tap Shop Now while it's 78% off
Headline each video
The cologne that gets you laid 😈
Description · button · link same on all
3 bottles + FREE roll-on · $75
Shop now
https://rawchemistry.com/pages/raw-cologne-pt

Video 2's own lines

First line video 2
She wouldn't even look at me. One spray later she wanted to go home. 😈
Headline video 2
The cologne that gets her to take you home 😈

Steve runs one caption on 48 of his 49 top cologne ads and changes only the video. We keep his caption, filled in with our real offer, and add one opening line per video.

The plan

Step 1 · Top of funnel

The videos run cold, like Steve's

  • A new Sales campaign, optimized for purchases.
  • Video 6 goes first, alone, to keep tests inside the budget: one Feed ad set and one Reels and Stories ad set, $33.33/day each. Video 2 is built and paused, first in line when a test slot frees.
  • Men 25-54, past buyers excluded. That keeps these tests off the men 55-64 who buy through our best ad.
  • Feed runs the 4:5 versions; Reels and Stories run the 9:16 versions as separate ads (your call: the 4:5-only rule is for statics, videos are different).
  • Every ad links straight to the product page, the same way Steve's do.
Step 2 · Keep or kill

How a video wins or goes

  • Kill it at $90 spent with no sale.
  • It's a winner at 10 sales in 7 days at $30 or less.
  • Winners get +20% budget every 3 days; the next video fills the freed slot.
  • Judged on Shopify orders, not Meta's numbers.
Step 3 · Who gets retargeted

Anyone who touches a video

Clicked through to the siteCaught by the pixel, 30 days.Live
Liked, commented, shared or savedFacebook and Instagram engager audiences, 30 days.Live
Watched 15+ secondsA video-viewer audience (ThruPlay), 30 days, holding both videos. It joins the retargeting campaign on Sep 30. Per your note: not only people who watch to the end, and not people who clicked off right away.Sep 30
Step 4 · Retargeting campaign

Warm people get the offer ads

Live since Sep 28 at $30/day with our guarantee and "Not Viagra" ads, and past buyers (last 180 days) excluded. Warm people see a different message than the cold videos, the way Steve's sale ads work.

Timing and budget

One new campaign a week

The video campaign and the planned GODA5H test compete for next week's slot. Two video ad sets are about $66/day; to stay inside the 20% test budget, the current static test finishes first or the daily budget goes up.

Where it stands

  1. Held until Friday, Oct 2, 9:57 AM PT: video 6 as a 4:5 Feed ad and a 9:16 Reels and Stories ad, $33.33/day each, men 25-54, posting as the RAW Chemistry page.
  2. Video 2 is built and paused, first in line when a test slot frees up. Tests stay at about 20% of spend.
  3. Video 7 (older cast, married men 35-50) is the Meta Strategy pick for the empty top-of-funnel video slot. Its 9:16 and 4:5 are built; it launches only after your keep.
  4. Men 55-64 open later as a capped test, only if video 6 proves itself.
  5. Retargeting: the 15-second viewer audience holds all four videos and joins the retargeting campaign when video 6 goes live.