plantd skincare

Hand & body cream · product page

Four versions of the page your ads land on

Each version opens with the pain the ad named and sells Nude, the fragrance-free jar. Every link has three views, one per pain: sensitive skin, winter-dry hands, and crepey legs. Prices are today's. Anything marked proposed in the page notes is a recommendation, not live yet.

Scores come from a blind review panel that compared each page with competitor pages. It checks craft and clarity, not sales; real results come from testing with traffic.

A

First version: the story first

Pain headline, customer quote and jar, with the buy box further down. Strong at linking the pain to the product. Price and Add to cart weren't on the first screen.

Panel, phone: 6.95
Version A on a phone
Phone, first screen
Version A on desktop
Desktop, first screen
Open A
B

Buy on the first screen

Headline, rating, price, bundles and Add to cart all fit on the first phone screen. Reviews are matched to each pain and filtered by concern. Adds in-use photos, a comparison and how it sinks in.

Panel, phone: 8.60Panel, desktop: 8.45
Version B on a phone
Phone, first screen
Version B on desktop
Desktop, first screen
Open BDry hands viewCrepey legs view
B2

Desktop rebuilt, comparison told in customers' words

Same phone page as B. On desktop: a large photo stack with a buy column that stays on screen, balanced sections, and reviews beside their filters. The comparison becomes three short "what you tried before" stories.

Full scroll, phone: 7.97Full scroll, desktop: 8.25Buy box: 8.10
Version B2 on a phone
Phone, first screen
Version B2 on desktop
Desktop, first screen
Open B2Dry hands viewCrepey legs view
B4

B3 with savings in dollars and named scents

Only the buy box changed: the 2- and 3-jar options show "Save $1.98" and "Save $7.98", and the subscribe line shows the subscribed price and saving ("$50.40 · save $5.60").
Six small scent swatches sit in the scent row with the selected scent named beside them; "6 scents" still opens the full list.

Version B4 on a phone
Phone, first screen (subscribe ticked)
Version B4 on desktop
Desktop, first screen
Open B4B4 with one-time as defaultDry hands view

For reference, the same panel on other pages