Ten Meta ads for the US launch (round 1)

Open the cupboard under your sink. The tub that stung. The butter that stayed greasy for hours. The drugstore lotion your shins drank in ten minutes and forgot.

You don't need another full-size gamble. The Plantd Discovery Set is six 2 oz glass jars of the same rich hand & body cream: Calm, Spa, Vacay, Love, Ritual and Nude (no fragrance, no essential oils). It's thick enough for a Canadian winter and it sinks in before your socks are on, so you find the one your skin keeps.

$74.99 for all six. Sign up on the site for 15% off your first order.

134 reviews and not one under 4 stars. "I love these minis because you get to try all" (Carleen P.)

Headline: Six creams. Find the one that works. · CTA: Shop Now · Link: plantdskincare.com/en-us/products/2-oz-sample-pack
no per-pain lander exists yet; PDP

Hook tests on the same picture: “Have your dry shins only known ointment, oatmeal and disappointment?” · “Your bathroom is a graveyard of creams your shins hated.”

You towel off, reach for the lotion that says "gentle" on the front, and thirty seconds later your shins are burning.

"Unscented" can still hide fragrance and essential oils. Plantd Nude has neither. It's 13 ingredients, every one on the label: oat and agave extracts, cocoa butter, avocado oil and glycerin in a rich cream that sinks in before you're dressed. Made for dry, easily irritated, eczema-prone skin. (Contains oat.)

8 oz glass jar, $28.99. Three jars ship free.

"I have very sensitive skin and often times finding a good moisturizing cream is hard" (Lisa H., verified buyer)

Headline: The lotion with nothing to sting · CTA: Shop Now · Link: plantdskincare.com/en-us/products/nude-body-cream
no per-pain lander yet; PDP (blueprint ?view=dry-legs proposed in PDP-BENCHMARK)

Hook tests on the same picture: “Check your moisturizer daily because your skin keeps reacting?” · “You read every label. Your skin still gets the surprise.”

Eight hours. Maybe even nine. And the face in the bathroom mirror still looks like it pulled an all-nighter: tight, dull, creased from the pillow.

Dry skin looks older and more tired than it is. Plantd Renewal Night Cream goes on last thing at night: hyaluronic acid with snow mushroom, cordyceps and chaga under jojoba, shea and evening primrose oil, so your face wakes up soft instead of tight. No retinol, nothing to sting.

$54.99. Buy any 3 Plantd face products and save 15%.

"My face looks and feels so much better! ... My face looks cared for again!" (Dorian P.)

Headline: Wake up looking like you slept · CTA: Shop Now · Link: plantdskincare.com/en-us/products/renewal-night-cream
PDP (blueprint ?view=tight-face proposed)

Hook tests on the same picture: “Does your morning face make you want to cry?” · “Your morning mirror shouldn't make you want to crawl back under.”

You moisturize your legs, pull on pyjamas, and by morning there's a shiny print on the sheets and the cream is still sitting on top of your skin.

Rich shouldn't mean greasy. Plantd hand & body cream is thick, whipped with cocoa butter, avocado oil and glycerin, and it sinks in before you're under the covers. Our three best sellers in 8 oz glass jars: Vacay (coconut vanilla), Love (magnolia neroli) and Nude (no fragrance).

The trio is $78.99 instead of $86.97 bought separately.

Rated 4.9 out of 5 from 134 reviews. "It's SO thick, yet doesn't leave me feeling greasy." (Kelsie S.)

Headline: Thick cream. Clean sheets. · CTA: Shop Now · Link: plantdskincare.com/en-us/products/batch-3-8oz-set-draft
the trio PDP is still the broken 'batch-3-8oz-set-draft' page (WhatsApp photos, backordered note): fix before launch

Hook tests on the same picture: “Your hands get richness. Your phone gets no greasy film.” · “Why choose between soft hands and a clean phone screen?”

You reach for the jacket on a warm day because of your arms. The skin from wrist to elbow has gone dry and papery, and under the kitchen light it looks ten years older than your face.

Crepey-looking skin looks worst when it is dry. Plantd Calm is a thick lavender hand & body cream with cocoa butter, avocado oil and glycerin that sinks in fast, so arms look smoother and feel soft, not slick.

8 oz glass jar, $28.99.

"After a few uses I already notice a huge improvement in my dry skin." (Michele L., verified buyer)

Headline: Softer-looking arms, no sleeves needed · CTA: Shop Now · Link: plantdskincare.com/en-us/products/calm-body-cream
PDP; the proposed subscribe offer is not visible on it today

Hook tests on the same picture: “Crepey skin after turning 40?” · “Over 40, and your dry arms stay hidden all summer?”

Look at your shins tonight. The white flakes on your black leggings, the grey patch over the knee, the scratch lines you don't remember making.

That isn't dust and it isn't just getting older. It's winter-dry skin. Plantd Nude is a rich cream with no fragrance and no essential oils, 13 ingredients in all (oat, cocoa butter, avocado oil, glycerin), for dry, itchy-feeling, eczema-prone skin. Smooth it on right after the shower and it sinks in before your pyjamas go on.

8 oz glass jar, $28.99.

"It's thick enough to keep my body moisturized during dry Colorado winter, and gentle enough to put on my face" (Amber A., verified buyer)

Headline: Winter shins, softened · CTA: Shop Now · Link: plantdskincare.com/en-us/products/nude-body-cream
PDP (?view=dry-legs blueprint proposed)

Hook tests on the same picture: “Are your shins chalky, or visibly dry and flaky?” · “Calling your flaky shins 'just winter' doesn't make them comfortable.”

You wash your face, pat it dry, and before you've put the towel down it's tight. You smile and feel it pull.

Squeaky clean is your face losing what it needs. Plantd Lipid Rich Cleansing Balm is sunflower and jojoba oil that melts makeup and mineral SPF, turns to milk with a splash of water, and rinses off. No cloth, no pads, no toner, no tight face after.

Yes, it's $54.99. Buy any 3 Plantd face products and save 15%.

"Usually I have to use toner, cotton, pads or a towel to remove - but not with this product." (Leyla O.)

Headline: The cleanse that doesn't pull · CTA: Shop Now · Link: plantdskincare.com/en-us/products/lipid-rich-cleansing-balm
PDP (?view=tight-face blueprint proposed)

Hook tests on the same picture: “Your soap dries. Plantd moisturizes.” · “Your face is clean. Why does smiling feel tight?”

Wash, sanitize, glove, wash again. By the middle of your shift the skin over your knuckles is white, tight and splitting, and the soap stings every single time.

Plantd Spa is a rich eucalyptus hand & body cream in a 2 oz glass jar that fits in a scrub pocket. Cocoa butter, avocado oil and glycerin soak in fast, so you can rub it in between washes and still pick up a pen without leaving grease on it.

2 oz jar, $14.99. Free shipping over $85.

"Coming from southern Ontario where it could get freezing cold, these moisturizers have been my savior." (Vrushali M., verified buyer)

Headline: For hands that wash all day · CTA: Shop Now · Link: plantdskincare.com/en-us/products/spa-nourishing-body-cream
PDP; 2 oz variant must be preselected

Hook tests on the same picture: “Your shift isn't over. Your knuckles already feel split.” · “Ten washes in. Do your knuckles dread the next one?”

You've paid for the good cream. You've paid for the better one after that. And your elbows still catch on your sleeves, your heels still snag your socks, and your knees still look grey in shorts.

Plantd Ritual is one thick sandalwood hand & body cream for every rough spot: cocoa butter, avocado oil and glycerin that sink in fast with no greasy film. Elbows, knees, heels, knuckles, one jar.

8 oz glass jar, $28.99. Launch offer: buy 2, get a third free.

"Very good for dry skin but no greasy residue. I use it every day." (karen f., verified buyer)

Headline: Every rough spot. One jar. · CTA: Shop Now · Link: plantdskincare.com/en-us/products/ritual-nourishing-body-cream
PDP; proposed offer needs a Shopify discount before launch

Hook tests on the same picture: “Your cream is expensive. Are your elbows still rough?” · “Your elbows don't care what the jar cost. Still rough?”

The lotion is at home on the bathroom shelf. Your hands are at your desk, in the car, in bed with your phone, and they're tight and rough in all three places.

Three 2 oz glass jars, one for each place your hands dry out: Calm (lavender), Spa (eucalyptus) and Nude (no fragrance). Rich enough for cracked-feeling knuckles, and it sinks in fast so your keyboard and phone stay clean.

Launch kit: 3 minis for $39 (normally $44.97).

"Perfect for travel or the car. I bought these as a gift, but ended up keeping them for myself" (Angelique L., verified buyer)

Headline: A cream for every place your hands dry out · CTA: Shop Now · Link: plantdskincare.com/en-us/products/2-oz-sample-pack
no 3-mini bundle page exists; proposed bundle needs a product/discount before launch

Hook tests on the same picture: “Everything your dry hands need in one jar?” · “Still layering products just to make your elbows feel soft?”