What it does
- Pain first, from frame one: “Mom, I'm the reason your shoulder hurts on our walks.” The whole line is on screen before the voice finishes.
- Built on a proven ad: the talking-dog confession to “Mom” (Ad Library 1404357644901847, 66 days live).
- Proof: a counter runs up to 80,000+ owners and pets as the narrator says it.
- Offer and CTA: “Get your custom training plan today” with the three Trained for Life value lines, then the Dog Academy logo and a pulsing Book Now button while Gus asks Mom to tap it. No price.
- Sound off works: every spoken word is captioned on its syllable in Dog Academy's font and colours.
Ad copy
Headline
Get your custom training plan today
Primary text
Your shoulder hurts after every walk. Last week you almost went down on the wet curb.
The new harness didn't fix it. Pulling back made it worse, because to your dog it's a game he's winning.
A Dog Academy trainer comes to your house and walks your street with you. You learn what to do the second the leash goes tight, and your dog starts coming back to you.
Over 80,000 owners and pets served.
Get your custom training plan today, built around your dog and your walk.
CTA · link
Book Now · https://dogacademy.org/in-person-dog-training/book-training
How it was made
- Codex image_gen: a Gus character sheet and a cast sheet, then one still per scene (15) from those sheets.
- Higgsfield: Kling 3.0 pro animated the 10 action scenes; Wan 2.7 lip-synced Gus's 5 talking shots to his own voice line.
- Voices: ElevenLabs “John” for Gus, “Holden” (your CHL narrator) for Dog Academy. Original music composed for it, quiet and comic in the rain, brighter when the trainer arrives.
- Cost: 125 Higgsfield credits (about $4) and under 1% of the Codex week. Every word checked by speech-to-text against the script; −14 LUFS.
Script and timing
| 0.1s | Gus | Mom, I'm the reason your shoulder hurts on our walks. |
| 3.6s | Gus | I don't blame you. Nobody ever showed you. |
| 6.5s | Gus | And last week, you almost went down on the wet curb. |
| 9.7s | Gus | Here are three things you do that make me pull harder. |
| 12.7s | Gus | One. You bought a new harness. I just learned to lean into that one too. |
| 17.0s | Gus | Two. When I pull, you pull back. That's tug of war, and I'm winning. |
| 21.9s | Gus | Three. When I drag you to the fire hydrant, I get to sniff it. So pulling works. |
| 27.5s | Gus | Then a trainer came to our house. |
| 29.6s | Gus | She walked our street with you, and watched what your hands were doing. |
| 33.6s | Gus | Now when the leash gets tight, you stop. And I come back to you. |
| 37.6s | Gus | We even get past the squirrel house. |
| 40.4s | Gus | And you can hold your coffee again. |
| 42.5s | Narrator | Dog Academy has served over 80,000 owners and pets. |
| 46.4s | Narrator | Get your custom training plan today, built around your dog and your walk. |
| 51.1s | Gus | Go on, Mom. Tap Book Now. I'll be good. |
The 15 scene stills
