What changed from v1
- Script: one connected story with jokes (“Honestly? You're very well trained.”, “I don't work for free.”), the trainer's verdict, a plan built for their street, and Gus asking the viewer at the end.
- Voice: Bram on Qwen, your pick, with real beats: about a second of picture before Gus speaks at each new scene, and a music-only moment when the rain stops.
- Picture: Kling 3.0 pro on every shot. Starting stills show the moment before the action (the coffee is still in the cup).
What it does
- Pain first, from frame one: “Mom, I pull, you follow. That's why your shoulder hurts.” The whole line is on screen at once for sound-off viewers.
- Offer earned in the story: the trainer builds a plan for their street; “Your custom training plan” appears on the map scene.
- Proof: 80,000+ owners and pets, counted up as Gus says it, with “A trainer comes to your house.”
- CTA: Gus asks the viewer “Is your dog walking you?”, then the logo, “Get your custom training plan today” and a pulsing Book Now button. No price.
- Sound off works: every spoken word is captioned on its syllable in Dog Academy's font and colours.
Ad copy
Headline
Get your custom training plan today
Primary text
Your dog pulls, you follow, and your shoulder pays for it. Last week it nearly put you off the curb.
The new harness didn't change anything. He pulls because pulling works: he pulls, he gets to the squirrel tree.
A Dog Academy trainer comes to your house, watches one real walk on your street, and builds a plan around your dog, your route and the things he lunges at. You learn exactly what to do the second the leash goes tight.
Over 80,000 owners and pets served.
Get your custom training plan today.
CTA · link
Book Now · https://dogacademy.org/in-person-dog-training/book-training
How it was made
- Codex image_gen: 11 new starting stills from the same character sheets (3 earlier stills reused).
- Higgsfield: Kling 3.0 pro for all 14 shots; Sync Lipsync 3 for Gus's 4 talking shots. Voice: Bram on Qwen with acting direction per line.
- Original music, quiet and comic in the rain, brighter when the trainer arrives. −14 LUFS; every word checked by speech-to-text.
- Cost: about 210 Higgsfield credits (about $7): 89 s of Kling 3.0 pro including one retake, 4 lip-syncs, and the voice lines. Codex stills used under 1% of the week.
Script and timing
| 0.3s | Gus | Mom, I pull, you follow. That's why your shoulder hurts. |
| 6.9s | Gus | Honestly? You're very well trained. |
| 10.7s | Gus | Last week you nearly went off the curb, chasing me to the squirrel tree. |
| 16.0s | Gus | The squirrel didn't even look up. |
| 19.9s | Gus | You bought a new harness. I pulled in that one too. |
| 25.1s | Gus | So you called Dog Academy, and a trainer came to our house. |
| 29.6s | Gus | She watched one walk and said, "He's not a bad dog. He's walking you." |
| 35.9s | Gus | Then she built a plan just for us. Our street. The squirrel tree. Your shoulder. |
| 44.0s | Gus | She showed you to stop dead the second the leash goes tight. |
| 47.9s | Gus | Pulling stopped paying off. I don't work for free. |
| 51.3s | Gus | Look at the leash, Mom. Look at your coffee. |
| 55.4s | Gus | Is your dog walking you? |
| 58.0s | Gus | Dog Academy has served over 80,000 owners and pets. A trainer comes to your house. |
| 63.8s | Gus | Get your custom training plan today. Tap Book Now. |
The 15 scene stills
