Bill to
Dog Academy
1321 West Causeway Approach
Mandeville, LA 70471
(605) 223-1971
Accounts payable
Matt Karp
Co-Founder & COO
mattk@dogacademy.org
| # | Description | Qty | Rate | Amount |
|---|
| 1 | Research & creative strategyCustomer review analysis, owner-language research, competitor ad study | 1 | 200.00 | 200.00 |
| 2 | ScriptwritingEight voiceover scripts with revisions, plus ad copy for each | 1 | 250.00 | 250.00 |
| 3 | Art direction & character designEight animation styles, character sheets and sets | 1 | 200.00 | 200.00 |
| 4 | Shot design & AI promptingAbout 130 shots, image and motion prompts | 1 | 200.00 | 200.00 |
| 5 | AI animation & quality controlAnimation, consistency and scene-logic review, re-shoots of failed shots | 1 | 250.00 | 250.00 |
| 6 | Voiceover, music & editingNarration, music mix, captions, final 1080×1920 renders | 1 | 200.00 | 200.00 |
| 7 | Revisions & deliveryFeedback rounds, review pages, video gallery, copy files | 1 | 100.00 | 100.00 |
Project
Eight animated video ads for Meta (9:16), 64–74 seconds each. Itemized work summary on page 2.
Payment
PayPal: ksemilu@gmail.com
Please include invoice #2026-001 in the payment note.
| Subtotal | $1,400.00 |
| Tax | $0.00 |
| Total | $1,400.00 |
| Amount paid | $0.00 |
| Balance due (USD) | $1,400.00 |
Thank you for your business.Invoice 2026-001 · Page 1 of 2
Work summary
Invoice 2026-001 · Dog Academy animated video ads
| Ad | Dog problem | Style | Length |
|---|
| “Dear Mom” | Pulling on the leash | Claymation | 1:04 |
| Door | Jumping on guests | 3D animated | 1:06 |
| Recall | Won’t come when called | Knitted wool | 1:07 |
| Reactivity | Barking and lunging at other dogs | Paper cut-out | 1:12 |
| Potty | Accidents in the house | Felt puppets | 1:09 |
| Puppy biting | Biting and nipping hands | Painted wooden toys | 1:14 |
| Fearful dog | Scared of men and visitors | Papier-mâché | 1:13 |
| Halloween | Barking at the doorbell | Gothic stop-motion | 1:13 |
Research & strategy
- Reviewed and sorted Dog Academy’s public reviews (642 on Trustpilot, plus Yelp and BBB) by problem, objection and result
- Researched how owners describe each problem in dog-owner communities
- Chose a real, named customer review to use as proof in each ad
- Studied long-running competitor video ads and broke down 15 proven scripts
- Researched how to keep ad copy from sounding AI-written
Scriptwriting
- Eight voiceover scripts, several drafts each
- Read-aloud and persuasion testing against a proven competitor ad
- Headline and primary text for each ad
Art direction & design
- Eight distinct animation styles, including a Halloween-timed gothic stop-motion ad
- Style tests, a video-engine comparison and a narrator voice test
- Character sheets for every dog and person; set designs for every location
Shot design & prompting
- One shot per line of narration, about 130 shots in total
- A written image prompt and a motion prompt for every shot
Animation & quality control
- Every scene image checked twice before animation (characters, anatomy, match to narration)
- A locked first frame for each ad, with every later scene checked against it and a full line-up check before animation
- AI animation of every shot (Kling 3.0 Pro)
- Frame-by-frame review of every clip
- Fixed problems such as the dog changing appearance mid-shot, the dog running the wrong way, and characters disappearing
Voice, music & editing
- Narration recorded line by line, with pauses timed by hand
- Music and sound mixed to Meta’s loudness level
- Word-timed captions, a customer review card, the “80,000+ owners” counter and a Book Now end card
- Final 1080×1920 videos, plus lighter versions for phones
Revisions & delivery
- Revision rounds on timing, scene logic and character consistency
- Review page for each ad and one Dog Academy gallery page for all eight
- Ad copy files, plus notes on trainer-method lines for Dog Academy to confirm
Kseniya Milyutina · Zabłocie 19A, apt. 179, 30-701 Kraków, Poland · ksemilu@gmail.comInvoice 2026-001 · Page 2 of 2