Dog Academy: 5 tracking issues, most critical first
From Meta Events Manager, Dog Academy pixel, last 7 days (Oct 16–22). CAPI has been on since Oct 19. Issues 1–2 block optimizing to sales.
We don’t know which event is a paid TFL sale
What's circledA 837 OrderCreated this week. B Only 124 Purchases. 837 paid $1,200 sales a week isn’t realistic, so OrderCreated isn’t “paid,” and Purchase may include cheap course sales.
FixDev tells us what fires OrderCreated and Purchase. Then one event fires only when TFL money is collected, and we optimize to that.
Open in Facebook: Overview ↗ Set the date to “Last 7 days.”
Sales are double-counted
What's circled1 The website sends an order ID on only 37.5% of sales. 2 The server sends it on 100%. 3 Only 25.76% of sales get matched up (Meta wants 75%+), so the rest count twice.
FixDev sends the same order ID from the website and the server on every sale (e.g. da:purchase:ORDER123).
Open in Facebook: Purchase deduplication ↗ Opens straight to this screen.
Sale amounts are wrong
What's circled1 Only 44% of Purchases send a valid dollar amount. 2 Every website sale sends the same price, no matter what was bought.
FixDev sends the real amount charged + “USD” on every Purchase, website and server.
13 other websites send data into the pixel
What's circledTest sites (ngrok, .test, staging, raw server IPs) and unknown sites (unbeatablepicks, flashdealwizard, tatrck, lkht.top). Their test sales and junk count as Dog Academy data.
FixEvents Manager → Settings → Traffic permissions → allow only dogacademy.org (and the Google Translate copy). 5 minutes. We can do it once they OK it.
Open in Facebook: Diagnostics ↗ Click “See All 13” under “Confirm domains.”
Events sent with no name
What's circledMeta flagged it Oct 22. It now says “No longer detected.”
FixNothing to do. We’ll just watch it.
Open in Facebook: Diagnostics ↗ Click “Previously detected.”
Read-only check on Oct 23, 2026. Nothing was changed in Meta. The Facebook links work for anyone with access to the Dog Academy business. Full write-up: dog-academy-capi-check