CHL stage 1: live winners
A. Middle + bottom funnel · B. Native story ads (top of funnel)
A. Middle + bottom funnel: pitch on the image
Rule used (your call): funnel stage is what's on the image. Hook or claim = middle (MOFU). Price or offer = bottom (BOFU). Nothing on it = dropped.
How: GetHookd's designed-ad styles (offer, us-vs-them, features, testimonial, before/after, reasons-why, facts). 5★, top 10% of its brand by impressions, launched 30–100 days ago, going to a product page: 401 ads. I looked at every image and kept only CHL-buyer ads with a hook or price on them. One per advertiser, all live on Meta today.
Order = advertiser size (number of live ads). Meta publishes no cross-advertiser impression rank for these ads. This replaces the earlier list A, which you rated mostly top of funnel.
#1 · MOFU · Men's testosterone support; words on a steamed shower door: 'Clears the cortisol haze' / 'Tackles brain fog'
Mars Men · 3,694 live ads · launched 2026-07-02 (85 days)
5★ on GetHookd (top 10% of its brand by impressions) · goes to a product page · live on Meta today ✓
#2 · MOFU · 'tired of running on fumes? your multi might be why' + 'save over 50%'
mindbodygreen · 1,866 live ads · launched 2026-07-01 (86 days)
5★ on GetHookd (top 10% of its brand by impressions) · goes to a product page · live on Meta today ✓
#3 · MOFU/BOFU · Ritual prenatal, 'Healthline medically vetted', 'Code: HEALTHLINE for 25% off'
Healthline · 1,363 live ads · launched 2026-06-30 (87 days)
5★ on GetHookd (top 10% of its brand by impressions) · goes to a product page · live on Meta today ✓
#4 · MOFU · Chalkboard: 'Why 8 hours isn't enough on a GLP-1' (sleep full, reserves empty)
Katrina O'Brien · 1,070 live ads · launched 2026-08-07 (49 days)
5★ on GetHookd (top 10% of its brand by impressions) · goes to a product page · live on Meta today ✓
#5 · BOFU · 'Total Rho Stack SAVE $84' (offer only)
Rho Nutrition · 999 live ads · launched 2026-06-30 (87 days)
5★ on GetHookd (top 10% of its brand by impressions) · goes to a product page · live on Meta today ✓
#6 · MOFU · 'Brain Fog's Worst Enemy' (salmon oil)
PROMIX Nutrition · 874 live ads · launched 2026-07-08 (79 days)
5★ on GetHookd (top 10% of its brand by impressions) · goes to a product page · live on Meta today ✓
#7 · MOFU · 'if you take NMN, most of it is barely absorbing' → the version that gets in
Toniiq · 696 live ads · launched 2026-07-23 (64 days)
5★ on GetHookd (top 10% of its brand by impressions) · goes to a product page · live on Meta today ✓
#8 · MOFU/BOFU · Kids: 'MTHFR Gene' (can't absorb folic acid, low energy) vs 'With EllaOla' (methylated) + 20% off
Pure Nutrition Mom · 649 live ads · launched 2026-07-09 (78 days)
5★ on GetHookd (top 10% of its brand by impressions) · goes to a product page · live on Meta today ✓
#9 · BOFU · 'NECTAR CALM FLASH SALE' $24.95, '100,000 customers'
Drink Nectar · 640 live ads · launched 2026-08-12 (44 days)
5★ on GetHookd (top 10% of its brand by impressions) · goes to a product page · live on Meta today ✓
#10 · MOFU · Problems (low energy, brain fog, weak bones) vs Solution (creatine for women)
Holistic Health Journal · 496 live ads · launched 2026-06-17 (100 days)
5★ on GetHookd (top 10% of its brand by impressions) · goes to a product page · live on Meta today ✓
Next 12:
- BOFU · Life Cykel (492): Lion's Mane BOGO: 'daily focus, mental clarity and flow'
- MOFU · Women's Wellness Daily (486): Ferritin lab screenshot: 13 → 74
- MOFU · Prime Ingredients (427): 'Jittery is not Vitality' (NMN)
- MOFU · Thesis (410): Text only: 'looking for 20 WOMEN wasting their potential by bedrotting'
- MOFU/BOFU · SPNutrition (353): 'No more anxiety wake-ups and zombie mornings' magnesium, $0.56/serving
- MOFU · MagicTree Superfoods (266): Parent quote: 'He went from 20 words to 200 in a matter of months'
- MOFU · Nutricost (199): ChatGPT screenshot: energy-drink habit cost vs one scoop
- MOFU/BOFU · Sophia Martinez (199): Notes-app list: 'Early Signs of ADHD in Your Teen' + 52% off
- BOFU · Womens Iron Health (116): 'Bursting With Iron. $49'
- MOFU · kaylaashworth_ with Revive_MD (92): Creator story overlay: calms my nervous system and puts me right to sleep
- MOFU · Stonehenge Health (84): iMessage: 'You, 20 years ago: You said age wouldn't be an excuse.' (brain)
- BOFU · Order True Nutra (80): 'Insomnia will be gone' magnesium $60 → $20
B. Native story ads (top of funnel): top 10 by Meta impressions
What wins: all 10 are plain phone photos with no words, product or offer on the image. The selling is a long first-person story in the caption.
How: Meta's own impression ranking (through ScrapeCreators). 15 searches on CHL's buyer (methylfolate, MTHFR, folic acid, brain fog, fatigue, ADHD, multivitamin…). US, active, single image, launched Jun 17–Aug 26 (30–100 days). One per advertiser. Off-topic ads were removed (neuropathy, liver, joints, pets). Each ad was checked live on Meta today.
Keyword search matches caption text, so long story ads are over-represented. Impression rank means delivery, not sales. GetHookd stars were unavailable: its subscription is inactive.
#1 · kids' ADHD sleep supplement
Amanda Thompson · hellobloomkids.com
“The reason ADHD kids can't fall asleep has nothing to do with screens, routines, or discipline.”
Search “ADHD”: #2 of 715 by impressions · launched 2026-08-17 (39 days) · live on Meta today ✓
#2 · methylated 'active form' B vitamins (MS)
Carol Goldberg · trynuvel.com
“I have MS.”
Search “MTHFR”: #2 of 63 by impressions · launched 2026-08-16 (40 days) · live on Meta today ✓
#3 · gut supplement, bloating + brain fog
Nick Thompson · tryuvola.com
“A guy I've known since college had the exact same thing I did.”
Search “fatigue”: #3 of 7,248 by impressions · launched 2026-08-16 (40 days) · live on Meta today ✓
#4 · women's low-ferritin fatigue supplement
Emma Caldwell · allfemme.com
“I owe an apology to every woman I've treated for low ferritin in the last 14 years.”
Search “methylfolate”: #3 of 226 by impressions · launched 2026-07-16 (71 days) · live on Meta today ✓
#5 · teen vitamins ('running on empty')
Smart Parenting Club · firstday.com
“My son’s school counselor called me in and gave me 90 days.”
Search “folic acid”: #5 of 163 by impressions · launched 2026-08-25 (31 days) · live on Meta today ✓
#6 · beef-organ 'nature's multivitamin'
Heart & Soil · heartandsoil.co
“In 1910, John D.”
Search “multivitamin”: #12 of 1,713 by impressions · launched 2026-08-12 (44 days) · live on Meta today ✓
#7 · brain-fog supplement for women (HRT didn't fix it)
Cristina Smith · getavellon.com
“My OBGYN said HRT would fix the brain fog.”
Search “nootropic”: #14 of 52 by impressions · launched 2026-08-12 (44 days) · live on Meta today ✓
#8 · sleep-apnea device ('always tired')
Better Health · trysleepease.co
“My granddaughter asked her mom why grandpa is always sleeping.”
Search “always tired”: #19 of 178 by impressions · launched 2026-07-14 (73 days) · live on Meta today ✓
#9 · kids' gut/behaviour supplement (ADHD)
Tanisha Martinez · trysaphire.com
“My ADHD son's teacher sent me an email that made my stomach drop.”
Search “ADHD”: #20 of 715 by impressions · launched 2026-07-29 (58 days) · live on Meta today ✓
#10 · hormone nutrition (tired, emotional, brain fog)
Cara Clark Nutrition · caraclarknutrition.com
“If you have been feeling more tired than you should, more emotional than you want to admit, struggling with sleep, gaining weight without changing anything, noticing cycl”
Search “burnout”: #37 of 356 by impressions · launched 2026-07-28 (59 days) · live on Meta today ✓
Captured 2026-09-25 06:52 UTC. Files: brands/clean-health-lab/research/stage1-top10-2026-09-25/