CHL hook test: 3 competitor hooks, each set 3 ways on one picture
Each section takes one hook that Neupril has run for 91 days, live today. Their words are set as a straight copy (the control) and two versions cranked 2×, all three on the same picture. Only the words change, so a Meta test can tell which hook sells. Primary text and headline stay the same within a section. Pictures are round 2's, unchanged. Nothing is uploaded anywhere.
Hooks come from hook-engine-v4 in evidence order, not judge taste: the AI judges failed our real-results check on RAW. Pain first. FIRST BOTTLE FREE is second-biggest. No shipping. Proof: 4.9 · 2,600 five-star reviews. Each ad has its own proof and offer device: circles, starburst + ribbon, chalk.
About impressions: Meta publishes no impression counts for US ads. It does rank a keyword search by impressions across all advertisers (order only), and each card shows where the ad sits (ScrapeCreators, 09-25). None of our six sources is in the top 40–50 for its keyword. For 'methylfolate' the top ads are neuropathy ads. GetHookd's score is a different signal: its impression rank inside the advertiser, where 100 is Winning and 1 is Testing. It moves daily. Neupril's three hook ads were 100 on Sep 23 and are 1 today. The hook tool now re-checks the score on every run and prefers ads winning today.
CP4 · Neupril: “You're Not Broken. Just Running on Empty.” (live 91 days)
Picture: round 2's CP4, layout from Life Cykel (Lion's Mane mushroom extract). Proof: badge; offer: circle.
Their hook ad (Neupril)Layout sourceB (h2) · your best-looking ad · gate note: FREE drawn bigger than the hook
Hook source: Neupril Meta ID 3399015436934984 · Active today · live since 2026-06-26 (92 days) GetHookd score (rank inside the brand): 100 Winning on Sep 23 → 1 Testing today · brand runs 233 live ads Meta impression order for 'methylfolate' (190 live US image ads): not in the top 50 Meta Ad Library · GetHookd
Layout source: Life Cykel Meta ID 1089224963837769 · Active today · live since 2026-08-24 (33 days) GetHookd score (rank inside the brand): 100 Winning today · brand runs 492 live ads Meta impression order for 'lion's mane' (286 live US image ads): not in the top 40 Meta Ad Library · GetHookd
Your notes (09-25): picks: h3 hook, B look (best-looking ad of the batch); misses: h2: crank lost the source's meaning
Picture: round 2's CP7, layout from Sophia Martinez / first day (teen multivitamin). Proof: ribbon; offer: starburst.
Their hook ad (Neupril)Layout sourceOurs · B one-pass (h2)
Hook source: Neupril Meta ID 1056872560238078 · Active today · live since 2026-06-26 (92 days) GetHookd score (rank inside the brand): 100 Winning on Sep 23 → 1 Testing today · brand runs 233 live ads Meta impression order for 'methylfolate' (190 live US image ads): not in the top 50 Meta Ad Library · GetHookd
Layout source: Sophia Martinez Meta ID 27670485125967094 · Active today · live since 2026-08-27 (30 days) GetHookd score (rank inside the brand): 81 Optimized today · brand runs 199 live ads Meta impression order for 'multivitamin' (1,578 live US image ads): not in the top 40 Meta Ad Library · GetHookd
Exhausted. Dismissed. Doubting yourself. A message from CleanHealthLab’s founder. 💔
Losing yourself behind “normal” labs? Our founder has a message. 💔
Primary text + headline (same for all three)
A note from our founder:
If you've been told your labs are "normal" but you still wake up tired, lose words mid-sentence and need coffee just to think, you're not imagining it.
Most multis use folic acid, which has to be converted before your body can use it. Ours skips that step: 15 mg of already-active L-methylfolate (5-MTHF), one capsule a day, and nothing else in it.
Try it on us. Your first bottle is free, with a 60-day money-back guarantee, even if opened.
★★★★★ 4.9 · 2,600 five-star reviews
Headline: From Our Founder · First Bottle Free · CTA: Shop Now
CP10 · Neupril: “need a break from addiction?” (live 91 days)
Their hook ad (Neupril)Layout sourceOurs · B one-pass (h2)
Hook source: Neupril Meta ID 27630998813198951 · Active today · live since 2026-06-26 (92 days) GetHookd score (rank inside the brand): 100 Winning on Sep 23 → 1 Testing today · brand runs 233 live ads Meta impression order for 'methylfolate' (190 live US image ads): not in the top 50 Meta Ad Library · GetHookd
Layout source: Katrina O'Brien Meta ID 1572622791313405 · Active today · live since 2026-08-07 (50 days) GetHookd score (rank inside the brand): 100 Winning today · brand runs 1304 live ads Meta impression order for 'GLP-1' (2,692 live US image ads): not in the top 40 Meta Ad Library · GetHookd
Your notes (09-25): picks: h2 hook (best), h1 straight copy, h3, B
Still chained to coffee? Break the cycle with already-active folate.
Need caffeine just to function? Give your brain already-active folate.
Primary text + headline (same for all three)
First cup at 6. Third by noon. Still foggy.
If coffee is the only thing getting you through the day, look at your folate. Folic acid has to be converted before your body can use it, and MTHFR slows that step.
CleanHealthLab L-Methylfolate is 15 mg of already-active 5-MTHF. No conversion step. One capsule a day.
Your first bottle is free, with a 60-day money-back guarantee, even if opened.
★★★★★ 4.9 · 2,600 five-star reviews
Headline: Active Folate, No Conversion · First Bottle Free · CTA: Shop Now
