CHL · premium formats, round 1

Three new ads, each copying the format of a top-impression supplement ad that is live today: Momentous (dark powder-ring exposé), a top probiotic ad in Meta's own impression order (split comparison), and IM8 (gift box). Hooks are the proven competitor lines from the hook engine, with C24's antidepressant angle on the gift box. B = one-pass; A = the same photo with hand-set type in three hooks for a hook test. Research behind the picks: what top supplement ads look like now. Nothing uploaded to Meta.

CP45 · years of a multivitamin with folic acid, still foggy

**CP45-B one-pass** · Passes product spacing: nearest real word 160 px (texture hits in the powder checked by eye: qa/b-clearance-ocr-noise-crops.jpg). FREE is 84% of the hook.

layout source — Layout from **Momentous** · 2026-09-27 GetHookd top-25% of the brand by impressions, score Winning · Ad Library

hook source — Hook from **Seeking Health**: “Not another pink 'women's' multivitamin.”

Route A · same photo, three hooks (for a hook test)

**CP45-A1** · hook 1: “Not another pink 'women's' multivitamin.”
All route-A gates pass.

**CP45-A2** · hook 2: “Not another multivitamin your body still has to convert.”
Flag: hook 5.8% of frame width (7% floor); all other gates pass.

**CP45-A3** · hook 3: “Your multivitamin has folic acid. This skips the conversion.”
Flag: hook 5.8% of frame width (7% floor); all other gates pass.

Primary text and headline

Turn your multivitamin around and read the label. If it says folic acid, your body has to convert it before your brain can use it, and a lot of people are slow at that step.

That's why you can take a vitamin every morning for years and still feel foggy by noon.

CleanHealthLab L-Methylfolate is 15 mg of 5-MTHF, the already-active form. No conversion step. No fillers, stearates, silica or flow agents. Every batch is tested for heavy metals and microbiology, and you can read the report.

Your first bottle is FREE, with a 60-day money-back guarantee, even if opened.

★★★★★ 4.9 · 2,600 five-star reviews

Headline: Read Your Multivitamin's Label · First Bottle Free · CTA: Shop Now

CP46 · sleeping eight hours and still exhausted

**CP46-B one-pass** · Passes product spacing (80 px). Flag: FIRST BOTTLE FREE is 57% of the hook height (guide 60%+).

Route A · same photo, three hooks (for a hook test)

**CP46-A1** · hook 1: “Diet alone never empties the folate bucket.”
All route-A gates pass.

**CP46-A2** · hook 2: “Eight hours cannot refill what folic acid never activated.”
All route-A gates pass.

**CP46-A3** · hook 3: “More sleep cannot fix folate your body never converted.”
All route-A gates pass.

Primary text and headline

You went to bed at ten. You slept a full eight hours. The alarm went off and you still felt like you'd been hit by a truck.

More sleep can't fix a folate problem. Folic acid, the kind in most multivitamins and fortified foods, has to be converted before your body can use it, and many people are slow at that step.

CleanHealthLab L-Methylfolate is 15 mg of 5-MTHF, the already-active form. One capsule a day.

Your first bottle is FREE, with a 60-day money-back guarantee, even if opened.

★★★★★ 4.9 · 2,600 five-star reviews

Headline: Sleep Can't Fix Folate · First Bottle Free · CTA: Shop Now

CP47 · on an antidepressant and still flat

**CP47-B one-pass** · Passes product spacing: nearest real word 146 px (rug texture hits checked by eye). FREE is 78% of the hook.

Route A · same photo, three hooks (for a hook test)

**CP47-A1** · hook 1: “Almost 1 in 3 Don't Improve”
All route-A gates pass.

**CP47-A2** · hook 2: “One in three still feels flat after antidepressants.”
All route-A gates pass.

**CP47-A3** · hook 3: “Antidepressants help. Almost one in three still feels flat.”
All route-A gates pass.

Primary text and headline

The medication helped. The hardest days are behind you. But something's still missing: you feel flat, like someone turned the colour down.

Almost one in three people on an antidepressant say the same.

15 mg L-methylfolate is the strength doctors add for exactly this. CleanHealthLab L-Methylfolate is the already-active form, one capsule a day.

So here's a gift: your first bottle is FREE, with a 60-day money-back guarantee, even if opened.

★★★★★ 4.9 · 2,600 five-star reviews

Headline: Still Flat? Your First Bottle Is on Us · CTA: Shop Now