CHL round f1, fix 2
Each ad's proof is now designed for that ad, from real proof on our product page: a customer's words (CP45), the rating inside the fix text (CP46), the rating on the gift tag (CP47). CP46 is now about anxiety. The one-pass version leads each card; the A versions sit on new photos. Nothing uploaded to Meta. Copy for all three.
CP45 · a stack of vitamins every day, and the mind still goes blank
Pain “Your vitamins add up. Your mind still goes blank.” → fix “15 mg L-methylfolate — the folate your brain runs on.” → offer FIRST BOTTLE FREE → proof “I will never go back.” — @momofboys40
Why the proof looks like this: A dark exposé about a pile of vitamins that don't work: the eye goes gold hook, bottle, then down to the answer. The proof is one real customer's five-word verdict on switching, set large in white as the Momentous-style closing statement under FREE, not a ratings line: it answers 'your vitamins add up' with 'I will never go back.'
Layout source and fix 1
Primary text and headline
You take the multivitamin. The fish oil. The B-complex. Every single morning.
And you still walk into a room and forget why you're there.
Most multivitamins use folic acid, which your body has to convert before your brain can use it. CleanHealthLab L-Methylfolate is 15 mg of the already-active form. No conversion step.
First bottle free. 60-day money-back guarantee.
★★★★★ 4.9 · 2,600 five-star reviews
Headline: Your Mind Still Going Blank? · CTA: Shop Now
CP46 · anxiety: you snapped over nothing and lie awake replaying it
Pain “You snapped over nothing. Now you're replaying it all night.” → fix “15 mg L-methylfolate helps your brain make serotonin.” → offer FIRST BOTTLE FREE → proof 4.9 ★ from 2,600 five-star reviews
Why the proof looks like this: A night-versus-morning split: the left panel is the problem at 3 AM, the right panel is the answer. The rating belongs to the answer, so it is the last line of the right panel's own fix text, in the same serif and size as the fix, not a footer under the offer.
Layout source and fix 1
Primary text and headline
It was nothing. A dish in the sink, a tone of voice. You snapped anyway.
Now it's 3 AM and you're replaying every word.
Your brain makes serotonin from folate, and a lot of people can't turn ordinary folic acid into the form it uses. CleanHealthLab L-Methylfolate is 15 mg of that active form. One capsule a day.
First bottle free. 60-day money-back guarantee.
★★★★★ 4.9 · 2,600 five-star reviews
Headline: Still Replaying It at 3 AM? · CTA: Shop Now
CP47 · on an antidepressant and still flat
Pain “Your antidepressant takes the edge off. You still feel flat.” → fix “15 mg L-methylfolate — the strength doctors add.” → offer Your first bottle is FREE → proof ★ 4.9 / 2,600 five-star reviews (on the gift tag)
Why the proof looks like this: The ad is a gift: the free first bottle is the present. The rating is printed on the kraft gift tag hanging from the bow, part of the present rather than type laid over the photo.
Layout source and fix 1
Primary text and headline
The medication helped. The hardest days are behind you. But something's still missing: you feel flat, like someone turned the colour down.
15 mg L-methylfolate is the strength doctors add alongside an antidepressant when you're not all the way back. CleanHealthLab's is the already-active form, one capsule a day.
Your first bottle is on us. 60-day money-back guarantee.
★★★★★ 4.9 · 2,600 five-star reviews
Headline: Still Flat? Your First Bottle Is on Us · CTA: Shop Now