CHL round f1, fixed
Same photos you liked, new words. A = hand-set type on the photo, B = one-pass whole ad. Every hook now follows C24: you, what you already tried, what is still wrong, then the fix line, FIRST BOTTLE FREE second-biggest and the real rating. Nothing uploaded to Meta. Copy for all three.
CP45 · Your vitamins add up. Your mind still goes blank.

All route-A gates pass: product spacing, hook biggest (81px line), FREE 67% of the hook, contrast.

Passes product spacing (69px). Measured by hand: hook capitals 95px, FREE 69px = 73%. Label reads at 100%. Third attempt: the first two set FREE taller than the hook.
- Hook. Before: “Not another multivitamin your body still has to convert.” A negation about a product nobody thinks about, plus mechanism jargon. Nobody in it, no fix, FREE as a small corner tab.
- Now: “Your vitamins add up. Your mind still goes blank.” — you, the thing you already tried, and the one thing still wrong (the shape of C24, our only sale).
- Fix line added: “15 mg of the one folate your brain can use.”
- Offer and proof: FIRST BOTTLE FREE as the second-biggest words; ★ 4.9 · 2,600 five-star reviews.
Before (round f1 as you saw it)


Primary text and headline
You take the multivitamin. The fish oil. The B-complex. Every single morning.
And you still walk into a room and forget why you're there.
Most multivitamins use folic acid, which your body has to convert before your brain can use it. CleanHealthLab L-Methylfolate is 15 mg of the already-active form. No conversion step.
First bottle free. 60-day money-back guarantee.
★★★★★ 4.9 · 2,600 five-star reviews
Headline: Your Mind Still Going Blank? · CTA: Shop Now
CP46 · You do everything right. Why does breakfast already exhaust you?

All route-A gates pass: product spacing, hook biggest, FREE 2nd-biggest, contrast (FREE moved off the sun streak).

Passes product spacing (80px). Measured by hand: hook capitals 64px, FREE 40px = 62%. Label reads at 100%. No word crosses the split.
- Hook. Before: “Eight hours cannot refill what folic acid never activated.” Mechanism jargon, nobody in it; on B the headline ran across the split seam.
- Now: “You do everything right. Why does breakfast already exhaust you?” — you, the thing you already tried, and the one thing still wrong (the shape of C24, our only sale).
- Fix line added: “Mornings that feel like mornings again.”
- Offer and proof: FIRST BOTTLE FREE as the second-biggest words; Rated 4.9 by 2,600 five-star reviewers.
Before (round f1 as you saw it)


Primary text and headline
You went to bed at ten. Slept a full eight hours. And by breakfast you're already running on empty.
More sleep can't fix what your body is missing. Folic acid has to be converted before you can use it, and a lot of people are slow at that step. CleanHealthLab L-Methylfolate is 15 mg of the already-active form. One capsule a day.
First bottle free. 60-day money-back guarantee.
★★★★★ 4.9 · 2,600 five-star reviews
Headline: Exhausted Before Breakfast? · CTA: Shop Now
CP47 · Your antidepressant takes the edge off. You still feel flat.

All route-A gates pass: product spacing, hook biggest (83px line), FREE 81% of the hook, contrast.

Passes product spacing (nearest word 222px; rug texture reviewed). Hook capitals 95px, FREE 73px = 77%. Label reads at 100%.
- Hook. Before: “One in three still feels flat after antidepressants.” A statistic about other people, not you. CHL's winning ad says the same thing in second person.
- Now: “Your antidepressant takes the edge off. You still feel flat.” — you, the thing you already tried, and the one thing still wrong (the shape of C24, our only sale).
- Fix line added: “15 mg L-methylfolate — the strength doctors add.”
- Offer and proof: Your first bottle is FREE as the second-biggest words; ★ 4.9 / 2,600 five-star reviews (on the gift tag).
Before (round f1 as you saw it)


Primary text and headline
The medication helped. The hardest days are behind you. But something's still missing: you feel flat, like someone turned the colour down.
15 mg L-methylfolate is the strength doctors add alongside an antidepressant when you're not all the way back. CleanHealthLab's is the already-active form, one capsule a day.
Your first bottle is on us. 60-day money-back guarantee.
★★★★★ 4.9 · 2,600 five-star reviews
Headline: Still Flat? Your First Bottle Is on Us · CTA: Shop Now
Why the last run was bad
- The Meta-account thread made it without loading the ad skills (it skimmed them through the shell), so none of the copy rules or your earlier feedback reached it.
- The hook writer ran on a weaker model. That was my change on 09-26 to save Codex usage. It turned competitor lines into a statistic, jargon and a “Not another…” line.
- Nothing screened the copy, and the hook gate forced those lines onto the pictures. No ad had a line saying what changes for you.
Fixed: a copy gate that rejects statistic, jargon and negation hooks and requires a fix line
(tools/copy_lint.py); a receipt proving the skills were read before anything generates; the hook writer back
on Astra at high (never ultra); and only the CHL creative thread makes ads.