CHL · the C24 family

Three new ads built from what worked: C24 was Meta's cheapest ad to show ($79 per 1,000 views vs $175–188) and got our only sale, and 66% of its views went to people 55+. Each ad uses one competitor hook (C24's own source first) and one industry ad's layout that is live today. Big plain words, a real scene, no faces, the whole pitch (pain, product, FIRST BOTTLE FREE, reviews). B = one-pass; A = the same photo with hand-set type in three hooks for a hook test. Nothing has been uploaded to Meta.

CP42 · on an antidepressant and still flat

**CP42-B one-pass** · Passes product spacing (nearest word 96 px). FREE is 72% of the hook height.

layout source — Layout from **Hiya** · 2026-09-27 GetHookd get_ad active, score 100 Winning · Ad Library

hook source — Hook from **Neupril**: “Almost 1 in 3 Don't Improve” ★ source of C24, our only sale

Route A · same photo, three hooks (for a hook test)

**CP42-A1** · hook 1: “Almost 1 in 3 Don't Improve”
All route-A gates pass (hook 8.9% of width).

**CP42-A2** · hook 2: “One in three still feels flat after antidepressants.”
All route-A gates pass (hook 7.2% of width).

**CP42-A3** · hook 3: “Antidepressants help. Almost one in three still feels flat.”
All route-A gates pass (hook 7.8% of width).

Primary text and headline

You did the brave thing. You talked to your doctor, you started the medication, and it helped. The worst days are rarer now.

But the colour never quite came back. You're not sad, exactly. You're just flat.

You're not the only one. Almost one in three people on an antidepressant still don't feel all the way better.

15 mg L-methylfolate is the strength doctors add for exactly this. CleanHealthLab L-Methylfolate is the already-active form, so your body doesn't have to convert it first. One capsule a day.

Your first bottle is FREE, with a 60-day money-back guarantee, even if opened.

★★★★★ 4.9 · 2,600 five-star reviews

Headline: 1 in 3 Still Feel Flat · First Bottle Free · CTA: Shop Now

CP43 · brain fog people notice; wanting to be sharp again

Route A · same photo, three hooks (for a hook test)

**CP43-A1** · hook 1: “Them: How did you stop so fast? What did you take? Me:”
All route-A gates pass (hook 10.8% of width).

**CP43-A2** · hook 2: “Them: How did your fog lift so fast? Me: 5-MTHF.”
Flag: hook 5.8% of frame width (7% floor); all other route-A gates pass.

**CP43-A3** · hook 3: “Them: How are you sharp again? Me: Active folate.”
Flag: hook 5.8% of frame width (7% floor); all other route-A gates pass.

Primary text and headline

You used to be the one who remembered everyone's birthday. Lately you lose the word halfway through the sentence and just wave your hand.

You blamed your age. Or the stress. Or not enough sleep.

For a lot of people it's folate. Folic acid has to be converted before your brain can use it, and many of us don't convert it well.

CleanHealthLab L-Methylfolate is 15 mg of 5-MTHF, the already-active form. No conversion step. One capsule a day.

Your first bottle is FREE, with a 60-day money-back guarantee, even if opened.

★★★★★ 4.9 · 2,600 five-star reviews

Headline: Sharp Again? First Bottle Free · CTA: Shop Now

CP44 · a multivitamin every morning for years and still foggy

**CP44-B one-pass** · Passes product spacing (88 px). Offer size measured by eye: about 77% of the hook.

Route A · same photo, three hooks (for a hook test)

**CP44-A1** · hook 1: “Not another pink 'women's' multivitamin.”
Flag: hook 6.7% of frame width (7% floor); all other route-A gates pass.

**CP44-A2** · hook 2: “Not another multivitamin your body still has to convert.”
Flag: hook 4.9% of frame width (7% floor); all other route-A gates pass.

**CP44-A3** · hook 3: “Your multivitamin has folic acid. This skips the conversion.”
Flag: hook 5.3% of frame width (7% floor); all other route-A gates pass.

Primary text and headline

Every morning for years: coffee, the multivitamin, out the door. You did it right.

So why are you still this foggy by noon?

Turn the bottle around. Most multivitamins use folic acid, and your body has to convert it before it can use it. Many people's bodies are slow at that step.

CleanHealthLab L-Methylfolate skips it: 15 mg of 5-MTHF, the already-active form. One capsule a day.

Your first bottle is FREE, with a 60-day money-back guarantee, even if opened.

★★★★★ 4.9 · 2,600 five-star reviews

Headline: Still Foggy on a Multivitamin? First Bottle Free · CTA: Shop Now