A concept for Trader Joe's · from Wholesale Botanics

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Five Organic Essential Oils

Lavender · Peppermint · Eucalyptus · Sweet Orange · Cedarwood1 Fl Oz (29.5 mL)

You already sell these scents: lavender in the laundry detergent, peppermint in the castile soap, cedar in the balsam candle. Here is what it looks like when the oil itself gets a shelf. We drew it three different ways so you can hold each one up next to the products you already love.

We Love This For…

  • Home
  • Bath
  • Giftable
  • Treat Yourself

See the three waysPhone PDF (11 MB)

New Idea
Lavender carton in the Foil Sprig design

Scents Your Shoppers Already Know

  • LavenderLavender hand sanitizer spray, laundry detergent, dryer bags and the lavender bath salt in the Pink Salt kit.
  • PeppermintPeppermint multi-purpose castile soap and the citrus and peppermint body scrub.
  • EucalyptusEucalyptus won a Trader Joe's scented candle vote, and fresh eucalyptus bunches sell in the flower section.
  • Sweet OrangeCitrus scented candles such as Limoncello and Grapefruit.
  • CedarwoodThe Cedar Balsam room spritz and candle, plus the Woodlands tin candle.

Good to know: Tea Tree Oil is the one true essential oil in the aisle today. These five sit beside it as single-scent oils for the home and the bath.

Trader Joe's website and shopper discussion, September 2026.

Three Ways to Draw It

Same five oils, same amber dropper bottle, same little box. Three completely different personalities.

Lavender in direction A

Direction A

Foil Sprig

One bold color per oil, one gold-foil sprig, and a gold-foil side panel you catch out of the corner of your eye. It comes from the same family as your Organic Argan Oil carton.

  • Giftable
  • Treat Yourself
See the whole set
Lavender in direction B

Direction B

Painted Wrap

The plant painted right across the box, with a cream label plate and a brush-script name. It is the most colorful of the three, easy to spot from down the aisle, and a natural for seasonal features.

  • Seasonal Feature
  • Eye-Catching
See the whole set
Lavender in direction C

Direction C

Apothecary Ink

Cream board, one ink color per oil, a double-rule border and an engraved drawing of the plant. Quiet, the simplest to print, and right at home next to your Cedar Balsam Room Spritz.

  • Everyday Staple
  • Backpack Ready
See the whole set

Meet the Five

Each oil, in all three designs. Tap any photo to zoom.

Lavender, direction A
A
Lavender, direction B
B
Lavender, direction C
C

Lavender

Floral1 Fl Oz

A soft, floral oil that makes any room smell calm and clean.

Botanical
Lavandula angustifolia
Extracted
Steam distilled
Grown in
Bulgaria
Peppermint, direction A
A
Peppermint, direction B
B
Peppermint, direction C
C

Peppermint

Cool & Minty1 Fl Oz

A crisp, cool oil for a fresh, minty room.

Botanical
Mentha piperita
Extracted
Steam distilled
Grown in
India
Eucalyptus, direction A
A
Eucalyptus, direction B
B
Eucalyptus, direction C
C

Eucalyptus

Fresh & Clean1 Fl Oz

A fresh, spa-style oil for bright rooms and steamy showers.

Botanical
Eucalyptus globulus
Extracted
Steam distilled
Grown in
China
Sweet Orange, direction A
A
Sweet Orange, direction B
B
Sweet Orange, direction C
C

Sweet Orange

Bright Citrus1 Fl Oz

A bright, juicy citrus oil for sunny-smelling rooms.

Botanical
Citrus sinensis
Extracted
Cold pressed
Grown in
Mexico
Cedarwood, direction A
A
Cedarwood, direction B
B
Cedarwood, direction C
C

Cedarwood

Warm & Woody1 Fl Oz

A warm, woody oil for cozy, forest-y rooms.

Botanical
Cedrus atlantica
Extracted
Steam distilled
Grown in
Morocco

USDA organic oils. Origin lines are confirmed lot by lot before printing.

Direction A

Foil Sprig

Direction A: the five cartons
The five cartons, together.

One bold color per oil, one gold-foil sprig, and a gold-foil side panel you catch out of the corner of your eye. It comes from the same family as your Organic Argan Oil carton.

We Love This For…

  • Giftable
  • Treat Yourself

The Five Packs

Lavender carton

Lavender

A soft, floral oil that makes any room smell calm and clean.

Peppermint carton

Peppermint

A crisp, cool oil for a fresh, minty room.

Eucalyptus carton

Eucalyptus

A fresh, spa-style oil for bright rooms and steamy showers.

Sweet Orange carton

Sweet Orange

A bright, juicy citrus oil for sunny-smelling rooms.

Cedarwood carton

Cedarwood

A warm, woody oil for cozy, forest-y rooms.

In the Aisle

Three cartons on a store shelf

On the shelf

A carton held in one hand

In the hand

Up Close: The Cartons

Lavender carton close-up

Lavender

Peppermint carton close-up

Peppermint

Eucalyptus carton close-up

Eucalyptus

Sweet Orange carton close-up

Sweet Orange

Cedarwood carton close-up

Cedarwood

Hot-foil gold sits on a matte, finely toothed lacquer. The sprig and the side-panel pattern catch the light and change as the pack moves.

Up Close: The Bottles

Lavender bottle close-up

Lavender

Peppermint bottle close-up

Peppermint

Eucalyptus bottle close-up

Eucalyptus

Sweet Orange bottle close-up

Sweet Orange

Cedarwood bottle close-up

Cedarwood

The design is printed in gold foil straight onto the amber glass. There is no label edge to lift, and the oil glows through the lettering.

How It Is Made

  • CartonMatte lacquer on folding board, one color per oil: violet, green, blue, yellow and cedar red.
  • PrintGold hot-foil for the sprig, the lettering accents and the side panel (deep bronze on the yellow).
  • BottleThe design is hot-foil printed straight onto the amber glass. No paper label.
Direction B

Painted Wrap

Direction B: the five cartons
The five cartons, together.

The plant painted right across the box, with a cream label plate and a brush-script name. It is the most colorful of the three, easy to spot from down the aisle, and a natural for seasonal features.

We Love This For…

  • Seasonal Feature
  • Eye-Catching

The Five Packs

Lavender carton

Lavender

A soft, floral oil that makes any room smell calm and clean.

Peppermint carton

Peppermint

A crisp, cool oil for a fresh, minty room.

Eucalyptus carton

Eucalyptus

A fresh, spa-style oil for bright rooms and steamy showers.

Sweet Orange carton

Sweet Orange

A bright, juicy citrus oil for sunny-smelling rooms.

Cedarwood carton

Cedarwood

A warm, woody oil for cozy, forest-y rooms.

In the Aisle

Three cartons on a store shelf

On the shelf

A carton held in one hand

In the hand

Up Close: The Cartons

Lavender carton close-up

Lavender

Peppermint carton close-up

Peppermint

Eucalyptus carton close-up

Eucalyptus

Sweet Orange carton close-up

Sweet Orange

Cedarwood carton close-up

Cedarwood

Every brush ridge of the gouache artwork shows. The cream plate sits on top of the painting with a fine dotted border.

Up Close: The Bottles

Lavender bottle close-up

Lavender

Peppermint bottle close-up

Peppermint

Eucalyptus bottle close-up

Eucalyptus

Sweet Orange bottle close-up

Sweet Orange

Cedarwood bottle close-up

Cedarwood

A cream paper label with a clean cut edge, a dotted rule and the brush-script name, wrapped around amber glass.

How It Is Made

  • CartonFull-color print on folding board, with the painting wrapping onto the side panels.
  • PrintCream label plate with a dotted-rule border and a brush-script oil name.
  • BottleCream paper wrap label with a small painted vignette of the plant.
Direction C

Apothecary Ink

Direction C: the five cartons
The five cartons, together.

Cream board, one ink color per oil, a double-rule border and an engraved drawing of the plant. Quiet, the simplest to print, and right at home next to your Cedar Balsam Room Spritz.

We Love This For…

  • Everyday Staple
  • Backpack Ready

The Five Packs

Lavender carton

Lavender

A soft, floral oil that makes any room smell calm and clean.

Peppermint carton

Peppermint

A crisp, cool oil for a fresh, minty room.

Eucalyptus carton

Eucalyptus

A fresh, spa-style oil for bright rooms and steamy showers.

Sweet Orange carton

Sweet Orange

A bright, juicy citrus oil for sunny-smelling rooms.

Cedarwood carton

Cedarwood

A warm, woody oil for cozy, forest-y rooms.

In the Aisle

Three cartons on a store shelf

On the shelf

A carton held in one hand

In the hand

Up Close: The Cartons

Lavender carton close-up

Lavender

Peppermint carton close-up

Peppermint

Eucalyptus carton close-up

Eucalyptus

Sweet Orange carton close-up

Sweet Orange

Cedarwood carton close-up

Cedarwood

Single-color ink pressed into uncoated board. The paper tooth is visible and the engraving lines stay crisp.

Up Close: The Bottles

Lavender bottle close-up

Lavender

Peppermint bottle close-up

Peppermint

Eucalyptus bottle close-up

Eucalyptus

Sweet Orange bottle close-up

Sweet Orange

Cedarwood bottle close-up

Cedarwood

A single-ink paper label with a double-rule border and the Trader Joe's wordmark, wrapped around amber glass.

How It Is Made

  • CartonOne ink on uncoated cream board, with no coating and no foil.
  • PrintDouble-rule border, dotted rule and an engraved drawing of each plant.
  • BottleCream paper wrap label printed in the same single ink.

The Pack, in Detail

Front panel with numbered callouts1234567

Front Panel

  1. Trader Joe's wordmark, arched, at the top
  2. Name: ORGANIC, the oil, ESSENTIAL OIL
  3. Illustration of the plant
  4. Lowercase descriptor, one short sentence
  5. Use line: for aromatic & external use only
  6. USDA Organic seal
  7. NET 1 FL OZ (29.5 mL)

Carton and Bottle

  • Carton: reverse-tuck folding carton, square footprint of about 1.5 in, about 4.25 in tall
  • Bottle: 1 fl oz (29.5 mL) amber Boston-round glass
  • Closure: black dropper with a ribbed collar
  • Side panel: carries the direction's pattern

Back Panel

  • Ingredient in INCI form, and the origin line
  • Dist. & sold exclusively by Trader Joe's
  • SKU and barcode, use and care lines

Sizes are concept sizes. Dielines, the back panel and all legal copy are prepared with your team.

Made by Wholesale Botanics

Filled and Capped in Maryland

Wholesale Botanics fills and caps in house in Beltsville, Maryland, with bottle toppers that include euro droppers, orifice reducers and bulb droppers.

Organic Stays Organic

USDA-organic oils keep their certification when sold under your brand.

Documented Oils

Pure oils come with third-party GC-MS reports and a certificate of analysis.

Your Artwork, Your Boxes

Labels and custom folding cartons are produced from templated or fully custom art, including the three directions shown here.

What Happens Next

  1. Pick a direction. Or mix them: A for the gift shelf, C for the everyday aisle.
  2. Settle the details. Bottle size, the origin line for each lot, the back panel and the use and care lines, written with your team.
  3. Samples and paperwork. Dielines, a sample run of each oil, the organic certification details and the GC-MS report for each oil.

NOTE: This is concept photography. Since posting, the details of this idea may have changed due to fluctuating harvests, label regulations, rush hour traffic and at least one very opinionated lavender farmer. Final artwork, wording, certification marks and the Trader Joe's wordmark are confirmed with Trader Joe's before anything goes to print.