WB skincare: market price check

How to read it. Low / Typical / High is what other wholesalers charge for a comparable cream or gel at that size (25th / 50th / 75th percentile of listings found 2026-10-20). Our cost is from the COGS sheet (buy everything). Margin = typical price vs our cost. Red = under 20%, yellow = under 40%. * = estimated between sizes competitors list.
Read-out. Daily holds 47-84% margin at every size we can compare. Body is strong to 16 oz, then thins to 25% at 25 lb and 4-8% at 100 and 400 lb. Neck, Night and Eye are strong to 4 oz (64-82%), thin at 16 oz (Night and Eye 32%), and cost more than the market charges from 5 lb up, because of the peptides, bakuchiol and Argireline in them. Actives are priced from small packs in the cost sheet, so the real bulk cost is lower; confirm with volume quotes before setting 5 lb and up. Sizes under 1.7 oz have no comparable except Eye.

Neck + Chest Smoothing Cream

SizeLowTypicalHighOur costMargin
0.5 ozno comparable under 1.7 oz$1.52
1 ozno comparable under 1.7 oz$1.98
2 oz$8.94$8.94$8.94$3.0566%
4 oz$12.40$13.44*$14.10$4.9064%
16 oz$23.84$30.40$35.10$15.9648%
5 lb$63.14$75.27*$98.44$78.18-4%
25 lb$246$292*$369$380-30%
100 lb$875$1,070*$1,289$1,547-45%
400 lb$3,051$3,867$4,543$5,944-54%

Body Smoothing Cream

SizeLowTypicalHighOur costMargin
0.5 ozno comparable under 1.7 oz$1.21
1 ozno comparable under 1.7 oz$1.36
2 ozno comparable under 1.7 oz$1.81
4 oz$8.96$8.96$8.96$2.4373%
16 oz$9.82$21.05$25.18$6.0771%
5 lb$46.43$60.31*$76.09$28.7652%
25 lb$146$176*$218$13325%
100 lb$507$604*$740$5588%
400 lb$1,737$2,067$2,530$1,9914%

Night Treatment Restorative Cream

SizeLowTypicalHighOur costMargin
0.5 ozno comparable under 1.7 oz$1.67
1 ozno comparable under 1.7 oz$2.28
2 oz$11.69$13.44$15.19$3.6573%
4 oz$14.77$17.63*$20.13$6.1065%
16 oz$23.57$30.35$35.36$20.7532%
5 lb$62.83$75.48*$99.14$102-35%
25 lb$244$313*$411$500-60%
100 lb$892$1,164*$1,566$2,026-74%
400 lb$3,239$4,121$5,860$7,860-91%

Eye Smoothing Treatment

SizeLowTypicalHighOur costMargin
0.5 oz$8.91$9.40$9.65$1.7082%
1 oz$10.09$10.82$11.10$2.3478%
2 oz$13.21$14.19*$15.34$3.7673%
4 oz$17.29$18.60*$21.20$6.3366%
16 oz$29.65$31.95$40.48$21.7032%
5 lb$72.32$93.83*$130$107-14%
25 lb$251$338*$574$524-55%
100 lb$814$1,122*$2,121$2,121-89%
400 lb$2,823$3,651$7,508$8,241-126%

Daily Plumping Moisturizer

SizeLowTypicalHighOur costMargin
0.5 ozno comparable under 1.7 oz$1.22
1 ozno comparable under 1.7 oz$1.38
2 oz$8.94$8.94$8.94$1.8479%
4 oz$12.40$13.44*$14.10$2.4981%
16 oz$23.84$30.40$35.10$6.3379%
5 lb$63.39$75.27*$98.73$30.0260%
25 lb$245$292*$376$13952%
100 lb$867$1,091*$1,312$58447%
400 lb$2,994$4,063$4,561$2,09249%

Download the workbook (summary, method, all 1,090 prices collected with links). Sources: RainShadow Labs, Wholesale Natural Body Care, Essential Wholesale & Labs, Making Cosmetics, Bulk Apothecary, Wholesale Supplies Plus, Organic Creations, Makesy, Pravada, Bellus, Indigo, iCare, Universal Companies, and WB's own store. Faire, Envii, Soapgoods and Bramble Berry blocked access.