A proposal for Natural Grocers Private Label · from Wholesale Botanics

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New for your label

Organic Jojoba & Castor Oil

Natural Grocers Brand · USDA Organic · made by the team that makes your essential oils4 · 8 · 16 Fl Oz

Every Natural Grocers essential oil tells the shopper to “carefully dilute with a carrier oil.” Right now they finish that step with somebody else’s bottle. These two put the carrier under your name, on the same shelf, from the supplier already filling your oils.

See the two oilsDownload PDF

Natural Grocers Organic Jojoba Oil on a bathroom counter

At a Glance

Our recommended pilot is three items: jojoba, castor and one face oil. Everything else is ready when you are.

  • Organic Jojoba Oil4, 8, 16 fl oz · Carrier oil
    Pilot
  • Organic Castor Oil16 fl oz · Carrier oil, cold-pressed, hexane-free
    Pilot
  • Organic Face Oil (jojoba + rosehip)1 fl oz dropper · Skincare
    Pilot
  • Organic Black Seed Oil8, 16 fl oz · Carrier oil
    Phase 2
  • Organic Fractionated Coconut Oil16 fl oz · Carrier oil
    Phase 2
  • Hotel-inspired home fragrance4 fl oz · Essential-oil blends
    Phase 2
  • Single-herb powders16 oz pouch · Ashwagandha, moringa and more
    Phase 2
  • Seven organic essential oils0.5 and 1 fl oz · Adds to your current set
    Phase 2

All USDA Organic items certified by OneCert. Every item ships on your current Natural Grocers label system. Costing, case packs and minimums come with the samples.

The Step Your Label Sends Somewhere Else

Your current Organic Lavender label, with the dilution line
Your Organic Lavender label today. The Suggested Use panel, top right, reads “Carefully dilute with a carrier oil for all other uses.”
  • The shopperBuys your lavender, reads the back, and walks off to find a jojoba or castor oil. The bottle they pick up carries another brand’s name.
  • The shelfThe second sale, the margin on it and the habit of coming back for it all go to that brand.
  • The fixOrganic jojoba and castor in the same amber glass and the same mint label, so the oil and the carrier go home together.
Natural Grocers essential oils on the shelf today
Your Natural Grocers Brand essential oils on the shelf today, filled and labeled by us.
Lead pick · 01

Organic Jojoba Oil

100% organic jojoba seed oil (Simmondsia chinensis)4 · 8 · 16 Fl Oz

The one bottle shoppers use for everything: face, hair, beard, cuticles, makeup removal, and diluting their essential oils. It is a single ingredient, so the label is short and the claim is easy to trust.

Shoppers Use It For…

  • Face & Body
  • Hair & Scalp
  • Beard
  • Makeup Remover
  • Diluting Your Oils

See It

A shopper holding Natural Grocers Organic Jojoba Oil in the aisle

In your aisle

A drop of jojoba oil on a glass dropper

Up close

Sizes
4 fl oz, 8 fl oz and 16 fl oz amber glass
Label
Your current mint essential-oil label, as a Carrier Oil
Shelf
Sized to sit below comparable national brands while holding your target margin
Lead pick · 02

Organic Castor Oil

100% organic cold-pressed castor seed oil (Ricinus communis), hexane-free16 Fl Oz

Castor shoppers read the back of the bottle. They want organic, cold-pressed, hexane-free and glass, and they will walk out to buy it online if the shelf does not have all four.

Shoppers Use It For…

  • Lashes & Brows
  • Hair & Scalp
  • Castor Oil Packs
  • Nails & Cuticles

See It

Natural Grocers Organic Castor Oil, 16 fl oz, on a bathroom counter

The bottle

Jojoba and castor oil on the Natural Grocers shelf

Next to the jojoba

Size
16 fl oz amber glass
Label
Organic · Cold-Pressed · Hexane-Free, on your mint label
Shelf
Sized to sit below comparable national brands while holding your target margin

Complete the set: Organic Black Seed Oil (8 and 16 fl oz) and Organic Fractionated Coconut Oil (16 fl oz) round out a four-carrier bay beside your essential oils. We can fill any size; these are the sizes where we are sure of a shelf price under the national brands.

Phase 2 · New since March

Three Lines We Did Not Have in March

Since we last talked, we started making these for other brands. Each one can carry your label.

Natural Grocers Organic Face Oil dropper bottle on a bathroom shelf

Clean skincare

Face Oils, Serums & Gels

Your shoppers trust what is not in the jar, then pay prestige prices for basic hydration somewhere else. We now make face oils, serums and gels for sizable brands, and we would build yours to your body care standards: no artificial fragrance, no parabens, no mineral oil.

  • Face Oil
  • Hydrating Serum
  • Aloe Gel
Natural Grocers home fragrance oil beside a waterless diffuser

Home fragrance

Hotel-Inspired Scents

People come home from a great hotel and cannot find that lobby smell anywhere but online. Our hotel-inspired collection is taking off. For you, we would build the blends from essential oils to fit your standards, for waterless diffusers.

  • Waterless Diffusers
  • Giftable
  • Pairs With a Diffuser
Natural Grocers Organic Ashwagandha Root Powder pouches on a store shelf

Herbs & powders

Single-Herb Powders

The shopper stirring ashwagandha into a morning drink wants one clean ingredient in a bag big enough to last. We are building out single-herb powders and cut herbs.

  • Ashwagandha
  • Moringa
  • Turmeric
  • Hibiscus
  • Nettle
  • Mullein

Skincare Formulas We Make Today

  • Plumping MoisturizerHyaluronic acid, niacinamide, panthenol
  • Eye GelHyaluronic acid, cucumber
  • Body Smoothing CreamNiacinamide, rosehip oil, shea butter
Phase 2 · Still on the table

More For the Same Shelf

New essential oils among the current Natural Grocers oils on the shelf
Ylang Ylang, one of the seven, in among your current oils.

Seven Organic Essential Oils

  • 1 fl ozFir Needle · Lemongrass · Spearmint · Cedarwood*
  • 0.5 or 1 fl ozGeranium · Vetiver · Ylang Ylang

*Cedarwood is not food grade, so it would be offered for aromatherapy use.

Blends, All Available USDA Organic

  • BlendsBedtime · Home · Four Thieves · Romance · Spa · Spring Time
  • Ready to useLavender Massage Oil · Rosemary Oil for Hair (rosemary in grapeseed)

Natural Apothecary, From Our March Catalog

Bentonite Clay

Bentonite Clay

16 oz

Raw Shea Butter

Raw Shea Butter

16 oz

Raw Cocoa Butter

Raw Cocoa Butter

8 oz

Beeswax Pellets

Beeswax Pellets

16 oz

Witch Hazel

Witch Hazel

12 oz, alcohol-free

Natural Grocers Diffuser

Natural Grocers Diffuser

any model

Made by Wholesale Botanics

Our filling and capping line in Beltsville, Maryland
Our own filling and capping line in Beltsville, Maryland. Your essential oils are filled here.

Already Your Supplier

Three production runs of Natural Grocers essential oils delivered, the DC transition done and displays on the way. New items join a program that already runs: no new vendor to vet.

Filled in Maryland

We fill, cap, label and check every bottle on our own line in our FDA-registered cosmetics facility in Beltsville. No co-packers.

Organic, Documented

USDA Organic certified by OneCert. Every batch is GC-MS tested by an independent lab, with COAs, SDS and country of origin.

Predictable Timing

About 12 weeks from PO to delivery for a new item, 60 to 90 days on repeat runs, at least 12 months of shelf life.

What Happens Next

  1. Say yes to the pilot samples. Jojoba (4, 8 and 16 fl oz), castor (16 fl oz) and one face oil. Add any Phase 2 item you want to see.
  2. Samples after your move. We ship samples once your offices have combined, in late November, in time for your next private label meeting.
  3. Costing with the samples. Your broker gets costing for every item you choose.
  4. On shelf in about 12 weeks from PO.

Brett Messinger, Chief Product & Retail Officer · brett@wholesalebotanics.com
Marat Nigmatzyanov, CEO · marat@wholesalebotanics.com

NOTE: These are concept photographs of proposed Natural Grocers Brand items. Final artwork, label copy and certification marks are set with your team before anything is printed. Scent names are placeholders. Carrier oils are labeled for cosmetic and external use with dilution directions; label claims follow your body care standards and are reviewed with your team.

Request the pilot samples